How to Grow a Blog from the Ground: 8 Proven Strategies for Success

Are blogs still relevant? It’s a fair question, given that AI content writers appear to be grabbing a lot of attention away from informational blogs and websites.

Growing a blog should always be done for the right reasons. After all, if you’re thinking of starting a blog to grab immediate attention from your intended audience, you may want to think again.

Why? Today, there are over a billion sites and nearly as many blogs, all competing with Al content like AI overviews and ChatGPT.

Therefore, you must understand what you want to achieve from your blog and have the right content strategy. Continue reading to get our tips for starting a business blog./

1. Create Goals

All small businesses need to know what they want to achieve. Blogging takes time and resources, so you need to know why you want to grow a blog and what your business blog will do for you.

• What are your goals for your small business blog?
• Do you want to earn an income from business blogging?
• Is your small business blog a marketing channel?

There is no right or wrong reason to have a small business blog. However, if you add a blog to your website, you need to keep the content coming, and it must be unique and relevant to your site visitors.

2. Have A Strategy When Writing Content

If you want to have many visitors to your website, you have to be strategic in your content. Better content calls for strategy when writing, and the content should meet a particular need.

The content should be educative, inspirational, and engaging. Use shocking statistics, attractive infographics, and videos to tell stories. These can prompt the audience to interact with your blogs.

3. Use SEO

Write a keyword in every blog post. You should optimize a blog around a keyword.

You can achieve this by conducting keyword research. There are several reasons for using SEO, including that it will enable the search results to show up quickly.

The audience is certainly interested in the top list of marketing channels on the search page results.

4. Build Some Links

Building a link has become a significant part of SEO. It is confirmed that relationships are essential when it comes to content.

SEO can also increase traffic to your website.

Build high-quality backlinks on applicable sites, and remember that backlinks will require manual outreach. Boost your site speed to ensure the pages are operating on mobile devices.

5. Use Social Networks Appropriately

Build the audience’s goodwill using helpful content. This way, they can be willing to buy your products when they read your content.

Getting traffic requires you to have a social media strategy. Start by increasing your engagement with the users.

Take this advantage and use it to prepare them for more blogs. Create interactive blogs and automate your content publication to regulate your social media accounts.

There are different social network sites, and posting on all of them is not an easy task. There are ways to automate content publication from your website to social media and vice versa.

Some tools can be used for automation.

Get involved in social media groups. These groups include Facebook, LinkedIn, and X. Participants in these groups are interested in every topic you blog about.

To survive in these groups, you have to follow the outlined rules. Start posting once you have a relationship with them and share relevant blogs only.

If you want to keep things professional or friendly, you should adopt a consistent style of communication on social media.

Your communication style will depend on your audience. Consistency will create an immersive experience, hence an opportunity to make a brand.

6. Concentrate On Your Networks

Once you discover your social networks, make them your focal point. Do not give too much variety; few options are enough.

Create a healthy relationship with other bloggers to maintain healthy and consistent traffic. Sometimes, you can team up with them even when it seems impossible.

Comment on other blogs and be active in various groups or communities. You can even call them for interviews.

Once a blogger features in your posts, tag them to inform them. There is a high chance they will retweet it, earning you more shares and traffic to your site.

Link your blog to external sources. Linking will signal Google that you are not a spammer, thus creating a healthy relationship with other blogs you are linked to.

7. Understand Your Audience

Understand the audience based on the content that they need. You can use Quora to better understand what readers are passionate about. Once you get hold of them, divide them based on where they are in the sales funnel.

77% of internet users are willing to read blogs, but few are eager to buy blogging materials. Therefore, you need to group the audience based on their preferences.

The audience is divided based on their purchase journey. Other people are not aware of why they need you. They gain consideration when they develop a need.

Hence, ensure that you get the audience’s attention, follow up, and give them a lead.

Lastly, the audience may make a decision. They may gain interest in specifics, pricing, and trials.

8. Make Uniform Content

Creating a standardized template will assist you in two ways: It will create consistent, high-quality work and help you create an article quickly.

The process will be more efficient, and you follow specific tips.

A headline that grabs the audience’s attention uses headline tips. The headline will interest them and create anticipation with an attractive angle.

The context will inform the readers about any issues. Finally, the conclusion will summarize the key points and include a call to action.

9. Long-tail Keyword Domination

When you begin researching a keyword, make a spreadsheet. One column should contain the URL, and another column should contain an associate phrase. Use a keyword that will capture the audience’s attention.

When choosing a keyword, consider the competition. Ensure that you rank in the top 10 on search engines’ result pages.

Long-tail keywords are relevant to particular niches and will reflect the audience’s intent more precisely.

Research extensively and create lengthy and valuable content. Sentences should have long-tail keywords, both at the beginning and the center. Following this idea will build a sustainable and evergreen audience around your idea.

A long-tail keyword reveals the researcher’s intent and shows you how to structure your content. These keywords also meet specific needs.

How to Grow a Blog

Above are summarized tips on how to grow a blog. The message will be helpful if you are a beginner or have blogged for some time.

Follow each tip, and you will successfully change your content, create a responsive audience, and create a solid network with other bloggers and marketers.

Check out our blog for more marketing advice.