How many active small business blogs are there? If you guessed more than 600 million – you are right! On the WordPress platform, 12.8 million new posts are published daily.
If you’re feeling overwhelmed by the volume of blogging activity and the competition you can grow a blog with our eight proven strategies. Before you start with your strategy to create content, understand what you want to achieve from your blogging.
All small businesses need to know what they want to achieve and blogging takes time and resources so you need to know why you want to grow a blog and what your business blog will do for you.
- What are your goals for your small business blog?
- Do you want to earn an income from business blogging?
- Is your small business blog a marketing channel?
There is no right or wrong reason to have a small business blog. However, if you add a blog to your website you need to keep the content coming and it must be unique and relevant to your site visitors.
1. Have A Strategy When Writing Content
If you want to have many visitors to your website, you have to be strategic in your content. Better content calls for strategy when writing, and the content should meet a particular need.
The content should be educative, inspirational, and interesting. Go for shocking statistics, attractive infographics, and tell stories through video. All these can prompt the audience to interact with your blogs.
2. Use SEO
Write a keyword in every blog post. You should optimize a blog around a keyword.
You can achieve this by conducting keyword research. There are several reasons for using SEO, including that SEO will enable the search results to show fast.
The audience is certainly interested in the top list of marketing channels on the search page results.
3. Build Some Links
Building a link has become a significant part of SEO. It is confirmed that relationships are essential when it comes to content.
Also, SEO will increase traffic towards your website.
Build high-quality backlinks on applicable sites and keep in mind that backlinks will require manual outreach. Boost your site speed to make sure that the pages are operating on mobile devices.
4. Use Social Networks Appropriately
Build the audience’s goodwill using helpful content. This way, they can be willing to buy your products when they read your content.
Getting traffic requires you to have a social media strategy. Start by increasing your engagement with the users.
Take this advantage and use it to prepare them for more blogs. Create interactive blogs and automate your content publication to regulate your social media accounts.
There are different social network sites, and posting on all of them is not an easy task. There are ways to automate the publication of content from your website to social media and vice versa.
Some tools can be used for automation.
Get involved in social media groups. These groups include Facebook groups, Google+ communities, and Twitter chats. These groups have participants interested in every topic you blog.
To survive in these groups, you have to follow the outlined rules. Start posting once you have a relationship with them and share relevant blogs only.
If you want to keep things professional or in a friendly manner, you should adopt a consistent style of communication on social media.
Your communication style will depend on your audience. Consistency will create an immersive experience, hence an opportunity to create a brand.
5. Concentrate On Your Networks
Once you discover your social networks, make them your focal point. Do not give too much variety; few options are enough.
Create a healthy relationship with other bloggers if you want to maintain healthy and consistent traffic. Sometimes, you can team up with them even when it seems impossible.
Comment on other blogs and be active in various groups or communities. You can even call them for interviews.
Once a blogger features in your posts, tag them to inform them. There are high chances that they will retweet it, earning you more shares and more traffic to your site.
Link your blog to external sources. Linking will signal Google that you are not a spammer, thus creating a healthy relationship with other blogs you are linked to.
6. Understand Your Audience
Understand the audience based on the content that they need. You can use Quora to have a better understanding of what readers are passionate about. Once you get hold of them, divide them based on where they are in the sales funnel.
77% of internet users are willing to read blogs, but few users are eager to buy blogging materials. Therefore, you need to group the audience based on what they are looking for.
The audience is divided based on their purchase journey. Other people are not aware of why they need you. They gain consideration where they develop a need.
Hence, ensure that you get the audience’s attention, follow up, and give them a lead.
Lastly, the audience may make a decision. They may gain interest in specifics, pricing, and trials.
7. Make Uniform Content
Creating a standardized template will assist you in two ways. A standardized template will create consistent, high-quality work and help you create an article quickly.
The process will be more efficient, and you follow specific tips.
A headline that grabs the audience’s attention uses headline tips. The headline will give them interest and create anticipation with an attractive angle.
The context will fill the readers in on the issues if there is any. Finally, the conclusion will summarize the key points and have a call to action.
8. Long-tail Keyword Domination
Make a spreadsheet when you begin researching a keyword. Use one column for URL and an associate phrase on another column. Use a keyword that will capture the attention of the audience.
When choosing a keyword, consider the competition. Ensure that you get to the top 10 on search engines result page.
Long-tail keywords are relevant to particular niches, and they will reflect the audience’s intent more precisely.
Research extensively and create lengthy and useful content. Sentences should have long-tail keywords, both at the beginning and the center. Following this idea will build a sustainable and evergreen audience around your idea.
A long-tail keyword reveals the researcher’s intent and shows you how to structure your content. These keywords also meet specific needs.
How to Grow a Blog
Above are summarized tips on how to grow a blog. The message will be helpful if you are a beginner or when you have blogged for some time.
Follow each tip, and you will be successful in changing your content, creating a responsive audience, and creating a strong network with other bloggers and other marketers.
Check out our blog for more marketing advice.