Print Advertising Isn’t Dead! Check out These Physical Advertising Trends

You’ve heard print marketing is dead, so there’s no reason to dedicate a portion of your budget to it. Sorry to say, but whoever told you that is wrong.

In fact, there are some instances where print marketing is still very valuable.

Even more so than digital marketing. Did you know that recent statistics show a significant resurgence in print media?

According to the Guardian, magazines, for example, are experiencing an upturn, particularly among younger demographics.

One example is i-D magazine, which returned to UK newsstands in March 2025, driven by Gen Z’s growing appreciation for tangible and collectible items. This revival, primarily influenced by younger generations, underscores the enduring value of print publications in capturing audience interest.

However, today, it’s not one or the other, as a successful marketing campaign is present online and offline simultaneously. Here are some tips on how to achieve it.

1. Newsletters Are Back

Email newsletter campaigns have always been successful, and they still deliver a high ROI. However, did you know printed newsletters are back in fashion? They do need a bit more consideration to reach your audience. For example, focus on the important content only, like sharing your company’s latest developments.

Keep your layout clean and use big, bold titles. Include your logo and use bright colors for impact.

2. Make Your Print Ads Interactive

Interactive marketing is thriving in the digital sector right now. People love polls, lookbooks, and quizzes.

But how do you make a static ad interactive?

In your print marketing, use QR codes and customized mobile phone apps to offer a discount code or coupon. You can also mail out a brochure with a discount code that your target audience can use online.

This gives them a unique experience that they’ll remember.

3. Use Social Media as a Guide

You’ll get results from a social media campaign faster than a traditional one. So, use these metrics to choose what campaign to put in your printed material.

You can also use social media analytics to see who’s clicking on your ad and who isn’t. Will your online and in-person audiences be the same? They should be.

If not, you’re wasting time targeting a demo that isn’t spending money on your product or service. Use the feedback from your social media posts as a sounding board for suggestions for your printed ads.

4. Use Your Logo

This sounds obvious, but it’s important to mention anyway. You spent a reasonable amount of time and money designing your digital logo. Use it in your traditional advertising!

Your designer likely has your logo as a vector, which means it’s scalable for print without getting distorted. Don’t use an older logo or brand tagline. Whatever you have on your site and social accounts should be used in your print ads.

If you haven’t updated your logo, now’s the time to do it! Using a designer is brilliant if you’re running on a tight deadline.

5. Personalize Everything

Direct mail is still going strong. The Everything personalizes Everything you send out.

This is where all five trends come together. Make sure to use your online analytics as a resource to target your intended audience in every piece of printed material.

Research your potential customers’ preferences and apply them to your newsletters, direct mailers, brochures, and ads.

Adding that personal touch will turn any potential customers into paying ones.

Combine the Latest Digital and Print Advertising Trends

The digital marketing landscape is getting crowded. Many companies have abandoned their print marketing to focus only on digital ads.

Don’t be that brand!

Use these advertising trends with your current digital campaign to stand out from the crowd and drive your message home even harder.

Make sure your newsletter or brochure includes your logo and a way for your audience to connect with you online. Include your website and social media accounts.

For more insights on marketing in today’s climate, read more features on our blog.