5 Easy Ways to Refresh Your Business for the New Year
The end of the year is a great time to reflect on and celebrate all your successes and triumphs you’ve had throughout the year. While doing so, however, it’s also important to create a mind frame for how you’d like to see your business flourish in the new year and in which ways it can do so. Here 5 tips to consider to refresh and renew your business for the coming new year:
1. Update Signage
Maybe your hours of operation have changed, or your holiday hours are taking effect. Either way if you have a window-facing business or a storefront the end of the year can be a tactful time to refresh your signage. This assures clients that you’re active and present and tells customers your business prioritizes renewal (which might also be an important priority for them).
2. Replenish Wearables
Every business knows the importance of swag, but the end of the year can be a resourceful time to refocus on customized branded wearables. Think about what logos or slogans would make fun temporary tattoos or how you can give basic tote bags an upgrade with your branding. It doesn’t have to be swag items, customize embroidered patches for your different departments, or upgrade nametags to magnetic badges.
3. Hold a Contest
The end of the year can sometimes mean lower sales and leftover stock. Launching a contest is a strategic tool that lets customers engage with your brand during a period where this can sometimes be low. Contests can also help you push overstock products and get quick last-minute sales. End-of-year promos and contests can help keep your business in customers’ minds moving forward in the new year.
4. Revive Online
If you’re giving your physical business space a refresh doesn’t mean you should ignore your online presence. If your site isn’t getting a lot of traffic towards the end of the year, it can be a good time to try new layouts or concepts you’ve wanted to implement. It can also be a clever time to update your website’s colours, fonts, or even logos. Refreshing your website is an important part of maintaining a site’s performance. A site that isn’t regularly updated can start to look dated, and visitors will quickly lose interest. Even if you don’t have time to make major changes, you can still take steps to improve your site’s appearance and user experience. Here are some simple tips:
- Back up your website before making any changes
- Use modern web design tools such as CSS frameworks or HTML5-based responsive layouts. These tools help designers build websites that look good on any device—not just those with large screens
- Remove broken links from your site using a browser extension like Broken Link Checker. This ensures that visitors can always find the information they need
Add Quality Unique Content
In addition, to refreshing your website, also consider optimizing it for keywords. This can help ensure that people can find your site when looking for information about the topic you are writing about.
Use search engine optimization and Google free tools like Google Analytics to increase your site’s ranking in keyword searches. By tracking the number of visitors you get, you can see where your audience is coming from and what needs improvement. You can also see how long people spend on your site, which will give you insights into what types of content are most popular. You can then use these insights to create new content to which people will be more likely to share and link.
5. Learn New Things
A new year means new trends in business. During the year, it can be easy to be unaware of what’s happening outside your sphere. Take time out this season to unwind and catch up on newsletters or blogs that have researched what’s been effective for businesses in the past year and what other strategies may be effective for the coming year. You can never learn too much, and new perspectives can be an affluent way to refresh for the new year.
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