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10 Best Promo Products Your Business Needs at a Conference

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people, conferenceMost of today’s marketing is now online but there are times where you need traditional promo products, like at a meeting with potential clients or at a big, annual trade show. Giving something physical and tangible can seem old-fashioned, yes, but promotional products still leave a lasting impact.

As a matter of fact, branded giveaways can cause a rippling effect of positive word-of-mouth or brand discovery. People might not immediately pay attention to the brand on the side of a mug but they eventually will as they keep using the item. When they let someone else borrow the item, that person too will become aware of your brand.

But which promotional products for trade shows are effective, affordable, and meaningful? Which ones can benefit your company the most?

To help you decide, here is a look at the top 10 branded promo products you can give away:

Promotional Pens

Looking to promote your business on a budget?

You can’t go wrong with branded pens. Not only are these affordable but they also serve a functional purpose. They’re also elegant gifts for clients at a trade show or important conference.

Not sure which type of pen to give? Rollerball pens and ballpoint pens are the traditional choices for office giveaways. It is advisable to stick with rollerball pens because they tend to be thicker, giving more space for you to print your company logo on it.

USB Flash Drive

Like promo pens, USB flash drives are functional and affordable promotional products. It’s cheap and quick to print your logo on the side of a flash drive, ensuring you won’t spend too much on giveaways.

The real kicker, however, is how quick and easy people share flash drives around an office. Even with the speed of modern wireless technology, people still use flash drives when they have to share files from one computer to the next.

Did you give it to a few people during a trade show? You can bet those people will use those flash drives at work to pass files and important digital documents, guaranteeing others will see and notice your brand.

Magnet Buttons

If you want to give out useful promotional products that don’t necessarily lay around in an office setting, why not give magnet buttons?

Sure, employees can use magnet buttons at work to keep all their paper notes on a wall or in their locker, but these items also penetrate their homes. If you give fridge magnet buttons, for example, then the person you gave it to will see your brand each time they go to the kitchen for a glass of water.

Water Bottle

One of the factors people forget about when attending trade shows or big conferences is that there’s hundreds or thousands of other attendees. Each year, more than 5,000 people attend Apple’s WWDC event. Each year, you can expect people to suffer from exhaustion or dehydration.

Remedy that by giving away promotional water bottles.

People will find those bottles useful even after a major conference. Almost every employee brings a water bottle to the office for a quick drink of water or juice. Why not give them something that not only refreshes them but also promotes your business?

Tote Bags and Drawstring Bags

Bags, particularly tote bags and drawstring bags, might not seem like optimal giveaways. However, keep in mind that employees have a regular life outside of work and they can use these bags when out shopping, camping, or when they simply need something in the car to hold their things together.

Drawstring bags are great when you want to promote a sense of adventure. Tote bags, especially eco-friendly ones, are great when you want to promote your company and show off that your business cares about the environment. People love eco-friendly businesses and this could be a good way for you to showcase that image.

Stress Balls

Not everyone thinks about stress balls when it comes to promotional items to give away but they can become the most effective assets in your marketing plan.

Keep in mind that the workplace, regardless of what industry, can be a stressful environment. From blue collar jobs to high-end office jobs, people get exhausted and frustrated at work.

Stress balls help people fight those negative feelings and wouldn’t it be great if they saw your brand while their mind relaxes?

Luggage Tags

Traveling is inevitable for people who work a lot and you can promote your brand while giving something useful with branded luggage tags.

These are small and cheap to print. However, they’re highly effective since the owner will constantly look out for their tag while on the go. It’s the one and only means of identifying their luggage from all the rest so now your gift becomes a necessity.

Keychains

Like luggage tags, these are marketing products that people might not think much about until they realize how often they look at it and hold it in their hands. It won’t take long for someone to realize how often they see your brand each time they start their car or unlock the front door.

This is ingenious marketing at its finest.

The best part is that printing costs on keychains are incredibly cheap. You can print hundreds of these and give them away to more people than you would with a bigger product.

Wearable Promo Products

Sometimes, the best way to market your business is through the most blatant means possible. This involves printing your logo as big as possible on a shirt, jacket, or cap.

After all, people love to wear clothes that show-off something they support or like. A lot of people wear things Superman shirts or Chicago Bulls jerseys because people love the brand, the character, or show.

It can be a bit more expensive than the other promo products on this list but there’s no denying how effective this can be. Other people will see your brand since it’s up front and loud on a person’s apparel.

Business Cards

Other times, a traditional business card is all you need.

People still hand out business cards, even in today’s digital age, but you do have to go to great lengths to make sure your card stands out. Otherwise, the recipient will stuff it in their wallet, burying it among the other forgettable calling cards in there.

Some businesses don’t even print their company’s physical address on a business card anymore since snail mail is a thing of the past. Instead, most modern business cards showcase an immediate contact number, Facebook or Twitter handle, and a URL to an important landing page.

Discover More Business Guides Today!

Using these 10 promo products, you can advertise your company and increase brand awareness while giving away items people can enjoy, share, and appreciate. These items are not only effective in promoting your business but functional for day-to-day use as well.

Why stop there?

Discover more business tips and tricks today. Visit us now and read some of our other posts and guides, such as this one that tackles the 5 business tasks you should outsource instead of handling on your own.

Marketing

Small Biz, Big Name: The 5 Most Effective Marketing Strategies for Small Businesses in 2019

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Running a local business is tough. So tough, in fact, that 50% of small businesses fail within five years of startup.

With such a competitive marketplace and with so many challenges, it has never been a better time to think about your marketing strategy.

Having effective marketing strategies will help your business stand out from the crowd and set you ahead of your competitors.

However, marketing techniques change all the time, and it’s possible there are new techniques that could help your business reach out to even more customers. So, check out these effective marketing strategies to make sure your business stays ahead in 2019.

1. Facebook Ads

If your small business does not advertise on Facebook, you should reconsider. In fact, two million businesses advertise on Facebook, so there must be something in it!

Facebook ads are an inexpensive way to reach a wide audience. They also have the added bonus of targeting to your chosen audience demographics and location.

Creating a Facebook ad is also pretty quick and easy and does not require specific skills. All you have to do is create a regular Facebook post with images or video to upload, and away you go.

2. Instagram Stories

Instagram marketing is a great way for small businesses to showcase their products and services. Your business may already be using it as a social media tool, but Instagram is always adding features that you might not be aware of.

Instagram stories are a particularly good way of taking your customers “behind the scenes” of your business and building up a real rapport with your followers.

There are lots of fun features in the stories platform that can make your posts really eye-catching, and it is a great way to live-blog events and product launches.

3. Video Marketing

By 2020 video will account for 79% of all internet traffic. So if your business does not have video marketing strategies, you could be missing out.

YouTube is an excellent platform for product demonstrations, “how to” videos, and even holding Q&A sessions. They can increase brand awareness, and help customers get to know the story behind your business.

4. Email Marketing

Using emails for marketing is not a new idea. However, if you have been using the same old templates for a while, it could be time for your small business to upgrade its email marketing strategy.

Modernize your email content can be a really effective marketing strategy, and demonstrate to your customers that you are a forward-thinking business.

Keep the written content short and snappy, and always include images and videos.

5. Optimize For Mobile

People spend a lot of time looking at their phones. If your small business website is not optimized for mobile, you are putting yourself at an immediate disadvantage.

Always double check all pages of your website to make sure they look as good as they can on all devices. Make sure that your site loads quickly too, as users are less likely to hang around waiting for it if they are on a mobile device.

Tips On Effective Marketing Strategies And So Much More

So those are five tips on effective marketing strategies for small businesses in 2019.

If you found this useful, then why not check out some more of our marketing guides right here.

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Marketing

Things to Consider Before Measuring Digital ROI

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talking marketing strategyNot too sure where to get started when measuring ROI? You’re in the right place.

Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy.

Or you could focus on hard metrics, like spend and revenue. Both hard and soft metrics feed into calculating digital ROI. This confusion often leads to businesses all over the world outsourcing their digital workloads to a digital marketing agency.

First of all, lets lay out some of the types of key performance indicators that can help you determine your ROI –

  • Overall digital performance: Traffic, sales leads and user reach.
  • Channel: social media platforms, search engines, websites
  • Performance based on source: Pay-per-click, sales emails, direct website traffic and organic search.
  • Performance based on digital campaign: Conversion rates, lead generation and click-throughs to your website.

Once you have decided which key performance indicators are the most applicable to you and your business, you can then start to measure them to determine your ROI. However, do be aware that measuring ROI does have some disadvantages. It all depends on what type of business you are and what constitutes the return. At the same time, it also depends on what the original investment was. Your company need to determine and agree on both of these factors before measuring ROI.

6 Metrics to Help You Determine Your ROI

Once you gain an understanding of what your ROI objectives are, you need to consider the following metrics, and these are what will ultimately help you determine whether a campaign has been successful or not.

Cost Per Lead. This is the amount that you spend on a campaign which is then divided by the number of new leads you get.

Cost Per Acquisition. This is very similar to cost per lead. The difference is that its an actual transaction.

Click-Through Rate. This metric depends on whether a customer clicks through to your website as a result of digital marketing activity. When calculating click-through rates, make sure that the clicks are directly linked to the campaign you are running. For example, if you are running a paid campaign on Facebook, then any clicks you get from Twitter do not apply to the ROI.

Unique Monthly Visitors. This metric will tell you how visitors are coming to your website every month. However, do be aware that this is a very broad metric to measure and needs more investigating to determine which visitors are a direct result of a marketing campaign. Our tip would be to segment this metric by “paid, organic and social.”

Understand Your Customers and Their Consumer Habits

With digital marketing, it’s important to recognise the fact that not all customers can be regarded as equal. This is because not all of them will return to spend money with your business on a regular basis. On the flipside of that, some will consume a lot more of your digital marketing efforts but never convert into a paying customer. With this being said, marketing teams need to understand that it’s not about the number of online users reached, but the type of user reached.

For example, you need to consider what a customer’s transaction value is. You need to identify if they are spending money with you for smaller purchases on an ad-hoc basis or you’ve have found that they are a consistent buyer and have a loyal relationship with your business. There is another factor that can be taken into consideration and that can be the number of years that a customer has been using your business for. By looking at this will allow you to determine their loyalty.

The best course of action for your digital marketing efforts would be to identify who your most profitable customers are, and where they are coming from in terms of your digital marketing efforts. Did they see a social media post? Or, did they receive a product newsletter from you via email? Returning customers are the ones to have the most positive impact on your business, resulting in repeat transactions and higher profits.

Know Where You Are Spending Your Money

If your digital marketing campaign has been strategically planned and implemented in the right way by creating achievable objectives, then this can be a great way to generate promising results and provide you with data to support any future campaigns. Failing to keep track of how much money has been invested in a digital campaign will cause you nothing but problems and your ROI calculations will be wrong.

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Marketing

Building An Anthill: How to Market Your Pest Control Business

person spraying

person sprayingIn today’s internet-driven world, marketing your small business yourself is easier than ever before. Which, is something that is especially true if you know what you’re doing.

People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always be in demand.

And, because you know that your customers are already around, the only thing you must worry about is letting them know how to find you.

So, how do you spread the work and track down new customers?

Here’s everything you need to know about marketing your pest control business.

Create a Website

As we said before, the internet is the most powerful tool available to small business owners nowadays. And, the easiest way to take advantage of it is by creating a website.

A website will allow customers and clients to get a taste of the services you have to offer, get an idea of how much you charge, and get in contact with you.

While getting any old website up is a good first step, you may want to check out a few other pest control company’s sites to get an idea of what you should include.

Check Your Local Listings

Phone books are officially antiquated. These days, if you want to track down a specific service in your area, you turn to something like Google Maps.

If you’ve been open for a while, there’s a good chance you already have an online listing. But that doesn’t mean you’re in control of the information on it.

You need to claim all your online listings and make sure they include up-to-date contact information and a link to your company’s website.

Start a Blog

Once you have your website up and running, you’ll need to start generating a little traffic to it. And, one of the most surefire ways to help give your site the SEO boost it may need is by publishing content on it regularly.

A blog will give you an easy way to keep your site’s search engine rankings high. While also educating potential clients on pest control issues they may be having.

For example, by publishing an article on what bed bug bites look like, you could alert a new customer to bed bugs in their home and inspire them to hire you.

Get Social

Having a website is an excellent start. But, one of the best ways to build an online presence and track down new customers is setting your business up with a few social media accounts.

Social media can put you in direct contact with your current and potential customers. It also allows you to keep customers up to date on any special deals your offering.

By keeping up with your social media, you can also use it to take control of your online reputation.

Marketing Your Pest Control Business

The internet can make marketing your company a breeze, but only if you know how to harness it. By following these tips, you’ll be able to market your pest control business and find dozens of new clients in no time.

Are you looking for a few more tips and tricks to help you take your business to the next level? We can help.

We have dozens of articles to help you start a new business or help you grow your existing company. Check them out today.

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