Whether you’re a new business or just trying to bring in more customers, there are a great number of ways to promote your business without spending a fortune and here’s how.
Looking for new ways to promote your business?
Don’t have a big budget for your marketing efforts?
Running a business can be hard enough as it is, but if you don’t have a big budget for promoting your business it can be even more tricky. However, there are plenty of options for promoting a business without spending a lot, if you know where to look.
Below we’ll give you our best tips on how to promote a business on a budget while getting great results and plenty of new customers.
1. Always Be Promoting
When trying to market your business on a budget, the first thing you should do is look for ways that you can always be promoting your business. Always keep an eye out for small ways that you can mention your business when dealing with customers, talking to friends or family, or going about your day.
For example, you likely send a lot of emails out on a daily basis. It’s a good idea to include your business contact information and website in your email signature at the bottom of your email, whether sending personal or business emails. If you have a business vehicle, consider branding it and putting a logo on the side or on a back window.
Small details like this can be a good way to promote your business and increase awareness while doing nearly nothing in the process.
2. Get Involved With Your Community
Another great way to promote your business is to simply get more involved in your local community.
Consider getting involved in local festivals, events, or business conferences in your city. Public events are a great place to hand out flyers or freebies to get some extra attention for your brand.
You may also look into options for giving presentations or speaking at a local college or at a professional event. Many organizations would love to hear about the experiences of a business owner, so look for ways to share your expertise with others.
Building a positive reputation in your community is essential for helping your business succeed. It’s also a very cost-effective way of promoting your goods or services.
3. Promote Your Business Website With Content Marketing
If you don’t have a great website to promote your business you need to set one up as soon as possible. A great website is essential for any type of business, and along with a great blog can help you start getting more interest in your products and services.
Using some content marketing and search engine optimization (SEO) techniques can allow you to increase your website traffic. This includes creating great blog content and using relevant keywords on your site that customers will be searching for.
Using these techniques can be a very good way to get more customers for your business without spending too much. It will take time and effort to add quality content to your blog. You’ll also need to spend a bit of time learning SEO techniques, but it can be well worth it in the end.
4. Start Using Social Media
In addition to promoting your business using your website and blog, social media can also be an effective tool. Social media can help your business to customers at a very low cost.
Being on any social media platforms can help. For most of these platforms, you’ll be able to sign up for free and instantly start communicating with potential customers.
It may take a little bit of time to gather followers on social media, but once you do you can then send them promotions at any time and post content that will allow you to build more interest in your business.
5 Try PPC Advertising
Another good way to promote your business online is to try paid search advertising and pay-per-click (PPC) ads. This type of advertising has a lot of benefits compared to traditional ads.
PPC campaigns on Google and Bing or social media ads on Facebook, Twitter or Pinterest can all be good options for promoting your business. These platforms can allow you to build and tweak ads to your liking and you’ll be able to target them to only the people most likely to be interested in your services.
PPC ads can be very cost-effective and once you find a strategy that works for you, you’ll be able to scale your success and get even more customers as a result.
6. Create Some Discounts and Special Offers
Creating special offers, promotions, and discounts is hardly a new concept. Yet, some great discounts and promotions can be a wonderful way to get new customers and is still a highly effective strategy.
Limited-time promotions are a great way to get the word out about your business and to increase brand awareness. Consider offering a week-long promotion or sending out coupons for certain items or services.
To be even more effective with your promotions, combine them with email marketing techniques, social media, or other promotional methods.
7. Use Referral and Word-of-Mouth Marketing
Another good option is to start using some referral marketing techniques to promote your business. This can be highly effective because word-of-mouth and referral marketing builds trust. People often believe the opinions of their friends and family members.
With a referral marketing promotion, you’ll give your current customers or clients special discounts if they send more business your way.
Similarly, another way to use this type of word-of-mouth marketing is to make sure you have good reviews for your business on Yelp, Facebook, Google, and other online reviews and business listing sites.
Ask your customers to leave reviews for your business on these websites and consider putting a few testimonials on your website as well.
8. Start Cross-Promoting
It can also be a good idea to partner with other businesses in your area to try some cross-promotions. If a customer trusts the business you partner with, they may like your business as well because of the association.
Consider creating a package deal with a similar business to yours that isn’t a direct competitor or make a deal to hand out flyers or coupons for each other’s businesses during a sale. You may also choose to put up a custom banner or sign in each other’s businesses, such as one made by Custom Graphix Signworks.
There are many different ways to make a cross-promotion work, so contact some other businesses and experiment to find what works best for you.
9. Send Out Press Releases
While press releases may not be as popular as they once were, using them can be a good way to promote your business and get some free press.
If there has been a major change in your business such as a remodeling, an expansion, or a new manager, it’s a good idea to send out a press release. Get in touch with local newspapers and other publications.
As long as you ensure that your news is truly noteworthy it can be a great excuse to drum up some free press, so don’t miss the opportunity.
The truth is that there are many ways to promote your business on a budget if you’re willing to think outside of the box a little bit. By considering and trying some of the options above you’ll find new customers for your business while spending much less than you may have thought you needed to.
Looking for more business and marketing tips? Check out our marketing blog now for more great insights.
Small Biz, Big Name: The 5 Most Effective Marketing Strategies for Small Businesses in 2019
Running a local business is tough. So tough, in fact, that 50% of small businesses fail within five years of startup.
With such a competitive marketplace and with so many challenges, it has never been a better time to think about your marketing strategy.
Having effective marketing strategies will help your business stand out from the crowd and set you ahead of your competitors.
However, marketing techniques change all the time, and it’s possible there are new techniques that could help your business reach out to even more customers. So, check out these effective marketing strategies to make sure your business stays ahead in 2019.
1. Facebook Ads
If your small business does not advertise on Facebook, you should reconsider. In fact, two million businesses advertise on Facebook, so there must be something in it!
Facebook ads are an inexpensive way to reach a wide audience. They also have the added bonus of targeting to your chosen audience demographics and location.
Creating a Facebook ad is also pretty quick and easy and does not require specific skills. All you have to do is create a regular Facebook post with images or video to upload, and away you go.
2. Instagram Stories
Instagram marketing is a great way for small businesses to showcase their products and services. Your business may already be using it as a social media tool, but Instagram is always adding features that you might not be aware of.
Instagram stories are a particularly good way of taking your customers “behind the scenes” of your business and building up a real rapport with your followers.
There are lots of fun features in the stories platform that can make your posts really eye-catching, and it is a great way to live-blog events and product launches.
3. Video Marketing
By 2020 video will account for 79% of all internet traffic. So if your business does not have video marketing strategies, you could be missing out.
YouTube is an excellent platform for product demonstrations, “how to” videos, and even holding Q&A sessions. They can increase brand awareness, and help customers get to know the story behind your business.
4. Email Marketing
Using emails for marketing is not a new idea. However, if you have been using the same old templates for a while, it could be time for your small business to upgrade its email marketing strategy.
Modernize your email content can be a really effective marketing strategy, and demonstrate to your customers that you are a forward-thinking business.
Keep the written content short and snappy, and always include images and videos.
5. Optimize For Mobile
People spend a lot of time looking at their phones. If your small business website is not optimized for mobile, you are putting yourself at an immediate disadvantage.
Always double check all pages of your website to make sure they look as good as they can on all devices. Make sure that your site loads quickly too, as users are less likely to hang around waiting for it if they are on a mobile device.
Tips On Effective Marketing Strategies And So Much More
So those are five tips on effective marketing strategies for small businesses in 2019.
If you found this useful, then why not check out some more of our marketing guides right here.
Things to Consider Before Measuring Digital ROI
Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy.
Or you could focus on hard metrics, like spend and revenue. Both hard and soft metrics feed into calculating digital ROI. This confusion often leads to businesses all over the world outsourcing their digital workloads to a digital marketing agency.
First of all, lets lay out some of the types of key performance indicators that can help you determine your ROI –
- Overall digital performance: Traffic, sales leads and user reach.
- Channel: social media platforms, search engines, websites
- Performance based on source: Pay-per-click, sales emails, direct website traffic and organic search.
- Performance based on digital campaign: Conversion rates, lead generation and click-throughs to your website.
Once you have decided which key performance indicators are the most applicable to you and your business, you can then start to measure them to determine your ROI. However, do be aware that measuring ROI does have some disadvantages. It all depends on what type of business you are and what constitutes the return. At the same time, it also depends on what the original investment was. Your company need to determine and agree on both of these factors before measuring ROI.
6 Metrics to Help You Determine Your ROI
Once you gain an understanding of what your ROI objectives are, you need to consider the following metrics, and these are what will ultimately help you determine whether a campaign has been successful or not.
Cost Per Lead. This is the amount that you spend on a campaign which is then divided by the number of new leads you get.
Cost Per Acquisition. This is very similar to cost per lead. The difference is that its an actual transaction.
Click-Through Rate. This metric depends on whether a customer clicks through to your website as a result of digital marketing activity. When calculating click-through rates, make sure that the clicks are directly linked to the campaign you are running. For example, if you are running a paid campaign on Facebook, then any clicks you get from Twitter do not apply to the ROI.
Unique Monthly Visitors. This metric will tell you how visitors are coming to your website every month. However, do be aware that this is a very broad metric to measure and needs more investigating to determine which visitors are a direct result of a marketing campaign. Our tip would be to segment this metric by “paid, organic and social.”
Understand Your Customers and Their Consumer Habits
With digital marketing, it’s important to recognise the fact that not all customers can be regarded as equal. This is because not all of them will return to spend money with your business on a regular basis. On the flipside of that, some will consume a lot more of your digital marketing efforts but never convert into a paying customer. With this being said, marketing teams need to understand that it’s not about the number of online users reached, but the type of user reached.
For example, you need to consider what a customer’s transaction value is. You need to identify if they are spending money with you for smaller purchases on an ad-hoc basis or you’ve have found that they are a consistent buyer and have a loyal relationship with your business. There is another factor that can be taken into consideration and that can be the number of years that a customer has been using your business for. By looking at this will allow you to determine their loyalty.
The best course of action for your digital marketing efforts would be to identify who your most profitable customers are, and where they are coming from in terms of your digital marketing efforts. Did they see a social media post? Or, did they receive a product newsletter from you via email? Returning customers are the ones to have the most positive impact on your business, resulting in repeat transactions and higher profits.
Know Where You Are Spending Your Money
If your digital marketing campaign has been strategically planned and implemented in the right way by creating achievable objectives, then this can be a great way to generate promising results and provide you with data to support any future campaigns. Failing to keep track of how much money has been invested in a digital campaign will cause you nothing but problems and your ROI calculations will be wrong.
Building An Anthill: How to Market Your Pest Control Business
People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always be in demand.
And, because you know that your customers are already around, the only thing you must worry about is letting them know how to find you.
So, how do you spread the work and track down new customers?
Here’s everything you need to know about marketing your pest control business.
Create a Website
As we said before, the internet is the most powerful tool available to small business owners nowadays. And, the easiest way to take advantage of it is by creating a website.
A website will allow customers and clients to get a taste of the services you have to offer, get an idea of how much you charge, and get in contact with you.
While getting any old website up is a good first step, you may want to check out a few other pest control company’s sites to get an idea of what you should include.
Check Your Local Listings
Phone books are officially antiquated. These days, if you want to track down a specific service in your area, you turn to something like Google Maps.
If you’ve been open for a while, there’s a good chance you already have an online listing. But that doesn’t mean you’re in control of the information on it.
You need to claim all your online listings and make sure they include up-to-date contact information and a link to your company’s website.
Start a Blog
Once you have your website up and running, you’ll need to start generating a little traffic to it. And, one of the most surefire ways to help give your site the SEO boost it may need is by publishing content on it regularly.
A blog will give you an easy way to keep your site’s search engine rankings high. While also educating potential clients on pest control issues they may be having.
For example, by publishing an article on what bed bug bites look like, you could alert a new customer to bed bugs in their home and inspire them to hire you.
Having a website is an excellent start. But, one of the best ways to build an online presence and track down new customers is setting your business up with a few social media accounts.
Social media can put you in direct contact with your current and potential customers. It also allows you to keep customers up to date on any special deals your offering.
By keeping up with your social media, you can also use it to take control of your online reputation.
Marketing Your Pest Control Business
The internet can make marketing your company a breeze, but only if you know how to harness it. By following these tips, you’ll be able to market your pest control business and find dozens of new clients in no time.
Are you looking for a few more tips and tricks to help you take your business to the next level? We can help.
We have dozens of articles to help you start a new business or help you grow your existing company. Check them out today.
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