No matter what industry you’re in, or how big or small your business is, the path to success is almost always paved with a strong social media presence.
How well your brand performs on social media is usually a pretty precise indicator for how well it will actually perform on the market. Investing time and effort into figuring out the best way to showcase your company on social media is a must, and we’ve got just the right tools to help you out with that.
From task managers, photo and video editors, to tweet decks – our list has all the tools every small business owner should start using ASAP.
One of the best social media management tools out there, Hootsuite is bound to answer all of the tracking and monitoring woes you might have.
All of the usual social networks are featured there, including Facebook, Twitter, LinkedIn, and Google+. Use it to post fun and interesting content to your various accounts, and the platform will provide you with in-depth analytics of your engagement.
An especially useful tool if you want to delegate tasks to your team and have the option to edit and update their work.
Another fantastic social media management platform, Social Pilot has almost all of the same features Hootsuite does, with an addition of a few additional social networks, such as Pinterest, Instagram, and Vkontakte, the Russian version of Facebook.
As it is with most of these tools, the basic plan is always free, and all the premium features come at a price. However, the amount of time and effort Social Pilot’s schedule features saves you, we think it’s definitely worth paying for.
If you want to focus a bit more attention to your company’s Twitter account, then Tweetreach is the perfect tool for you.
The app lets you see how far have your tweets gone and how much engagement they’ve generated. Tweetreach also lets you see who your most influential followers are, which is an incredibly useful feature. Knowing just how much engagement your own followers can create will help you target them easily and spread the word about your company more.
Google Alerts is another fantastic product of the internet goliath making it easy even for complete beginners to follow their brand’s reach online.
This tool lets you monitor the internet for specific content – be it a mention of your brand, yourself or any other subject related to your industry.
You’ll receive alerts whenever Google finds any new mentions of a tagged keyword or keywords.
Simply Measured is an online tool that makes tracking your paid, owned and earned activity a breeze. Use it to create completely free reports for your Twitter, Facebook and Google+ accounts, in depth analysis of your Facebook content, a clear understanding of your Instagram engagement, as well as detailed data on your competitor’s pages.
While the main app suite is paid, you can still use its many free features to enhance your social media presence.
An incredibly fun and smart photo editing app made for iOS, Patch is a fantastic tool social media marketers can use to enhance their photos.
It’s specifically designed with portraits in mind, and has a wide variety of features that allow you to enhance and edit the portraits you take. Great for giving a bit of extra zing to the photos you post on social media.
If you want your posts to look like they’ve been paid a fortune and done by a professional designer, look no further than Ripl. This incredibly fun and unbelievably easy to use mobile app lets you edit photos and videos with motion graphics.
Add moving, zooming, crawling or twirling text and colorful graphics to your photos and videos with just a few clicks. People appreciate seeing posts that had a lot of effort put into them, and Ripl will help you increase your post engagement.
While we’re on the subject of image and video editing apps, we couldn’t resist mentioning Canva.
Canva is a brain child of professional designers and true creative souls that wanted to give people all the tools they need to express themselves visually. This design app lets you create social media posts, Facebook ads, cover photos, video thumbnails, logos, infographics – you name it.
With thousands of gorgeous pre made templates and easy to use tools, you’re bound to create something incredible every time you log onto Canva.
Conquering the world of social networks doesn’t seem so hard now, does it? These incredibly simple, yet unbelievably useful tools provide entrepreneurs like yourself with a much needed helping hand.
However, it’d be foolish to think that getting solid engagement on your Facebook or Instagram posts will be enough to boost your company’s revenue. To do that, you must use the entirety of your social media presence as a way to direct customers to your main money making destination – your website.
After going through all of this trouble just to gain followers and boost engagement, creating a website from scratch might seem like too much of a hassle.