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8 Online Social Media Tools To Start Using ASAP

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social media management tools

No matter what industry you’re in or how big or small your business is, the path to success is almost always paved with a strong social media presence.

How well your brand performs on social media is usually a pretty precise indicator of how well it will actually perform on the market.

Investing time and effort into figuring out the best way to showcase your company on social media is a must, and we’ve got just the right tools to help you out with that.

From task managers, photo and video editors, to tweet decks – our social media tools list for 2023 has something for every small business owner.

What Are Social Media Tools?

Social media tools are software applications or online services designed to help users manage, create, and share content across various social media platforms. These tools make managing social media accounts more efficient and effective.

Social media management tools

If your business is like many, it will have more than one social media community.  Using software to manage multiple social media accounts from one platform makes lighter work of social media management. Social media management tools allow users to schedule posts, monitor engagement, and analyze social media metrics.

Content creation tools

These tools are used to create content for social media platforms, such as graphic design tools, video editing software, and audio editing tools.  Today you also can not ignore AI content writers like ChatGPT for content creation, including marketing messages, blog posts, social media stories.

Analytics tools

These tools are used to track and analyze social media metrics such as engagement, reach, and impressions.

Customer relationship management tools

These tools are used to manage customer interactions on social media platforms, such as responding to comments and direct messages.

Social listening tools

These tools monitor social media platforms for mentions of a brand or topic, allowing companies to respond to feedback and monitor their reputation.

Advertising tools

These tools are used to create and manage social media advertising campaigns, such as Facebook Ads or Google Ads.

Influencer marketing tools

These tools are used to manage influencer campaigns on social media platforms, such as finding and contacting influencers, managing contracts, and tracking campaign performance.

Overall, social media tools help individuals and businesses to effectively manage their social media presence, create engaging content, and measure the success of their social media marketing efforts.

Online Social Media Tools


Hootsuite is a social media management platform that allows you to schedule and publish content, monitor social media conversations, and measure your social media performance. Arguably it is considered one of the best social media management tools out there, Hootsuite is bound to answer all of the tracking and monitoring woes you might have.

Use it to post fun and interesting content to your various accounts, and the platform will provide you with in-depth analytics of your engagement. Hootsuite is an especially useful tool if you want to delegate tasks to your team and have the option to edit and update their work.
Buffer – A social media scheduling tool that lets you schedule posts across multiple platforms, collaborate with team members, and analyze your performance.


Pixlr is a versatile app that can help take your social media content to the next level. Available for both iOS and Android, this popular photo editing app offers a range of features to enhance your photos and videos.

With options for basic and custom social media photo sizes, you can create collages, apply filters and effects, and improve the quality of your images with features like color splash, double exposure, and focal blur. Best of all, Pixlr is free to use!


Agorapulse is a social media management tool that offers features such as social media scheduling, publishing and monitoring, and advanced analytics. It’s social listening feature is easy to set up so you are alerted to only what you want to hear. It also helps you follow up when you do get alerted so you respond quickly – ideal when following up with customers.

Google Alerts

Google Alerts is another fantastic product of the internet goliath making it easy even for complete beginners to follow their brand’s reach online.

This tool lets you monitor the internet for specific content – be it a mention of your brand, yourself or any other subject related to your industry.

You’ll receive alerts whenever Google finds any new mentions of a tagged keyword or keywords.

Sprout Social

Sprout Social acquired Simply Measured, an online tool that makes tracking your paid, owned and earned activity a breeze.

Now you get the tools of Simply Measured in Sprout Social plus its usual features that include the scheduling and publishing of content, managing social media accounts, and analyzing performance. If you want a detailed analysis of your Facebook content, a clear understanding of your Instagram engagement, as well as detailed data on your competitor’s pages and tracking your paid content this tool is for you.


If you want your posts to look like they’ve been paid a fortune and done by a professional designer, look no further than Ripl. This incredibly fun and unbelievably easy to use mobile app lets you edit photos and videos with motion graphics.

Add moving, zooming, crawling or twirling text and colorful graphics to your photos and videos with just a few clicks. People appreciate seeing posts that had a lot of effort put into them, and Ripl will help you increase your post engagement.


While we’re on the subject of image and video editing apps, we couldn’t resist mentioning Canva.

Canva is a brain child of professional designers and true creative souls that wanted to give people all the tools they need to express themselves visually. This design app lets you create social media posts, Facebook ads, cover photos, video thumbnails, logos, infographics – you name it.

With thousands of gorgeous pre made templates and easy to use tools, you’re bound to create something incredible every time you log onto Canva.

These are just a few examples of popular social media tools. The best tool for you will depend on your specific needs and goals.

Summing up

Social media tools are software applications or online services that are designed to help users manage, create, and share content across various social media platforms. These tools are used to make the process of managing social media accounts more efficient and effective.

Conquering the world of social networks doesn’t seem so hard now, does it? These incredibly simple, yet unbelievably useful tools provide entrepreneurs like yourself with a much needed helping hand.

However, it’d be foolish to think that getting solid engagement on your Facebook or Instagram posts will be enough to boost your company’s revenue. To do that, you must use the entirety of your social media presence as a way to direct customers to your main money making destination – your website.

After going through all of this trouble just to gain followers and boost engagement, creating a website from scratch might seem like too much of a hassle.