When it comes to starting a business or boosting the one that you already have, there are many ways to go about getting attention from future customers or clients. The products and services that you offer are the main things that will attract people, as well as your name/brand, and the work you put into marketing. Of course, how you treat the people that buy from you and use your services matters as well.
So how do you find a niche?
What Is Your Ultimate Business Goal?
If your goal is to help people better their lives by getting sober, then you want your business to focus on that aspect. You have your goal- helping people get and stay sober. So now you need to do things that enhance that goal, like finding out the psychology behind alcoholism and offering a safe place for alcoholics to work on staying clean and living healthier lives.
Your business goal may be more open than this, like you want to sell health & wellness products, but not specifically supplements. So your focus is health & wellness, and your ultimate goal is to help people live healthier lives. Instead of focusing on selling t-shirts with your logo, you will focus on the items that will help people be healthy.
Look At Your Location
If your business is a virtual one, or at least partially virtual, your location is nearly unlimited. You don’t have to worry that you live in a college town full of mostly twenty-somethings, or that you live in a Florida town with mostly retirees. However, if you want to pull in the local public then you definitely want to look at who is local, and what things they are interested in.
Obviously, if you’re starting a yoga for seniors studio that will help the elderly, older folks, and people with less mobility do yoga, you’re going to have less people walking through the door if you set up shop in a college town. Here you would want something that attracts millennials, like a new brewery, a hot yoga shop, or a record store.
Determine How To Make Your Business More Focused
If you already have a lot going on within the cusp of your business, or you have a lot of ideas for a business you’d like to start, you may need to take some time to weed out a few ideas and get a little more focus. Not many people will want to shop at a pet shop/resale store/donut shop, but some people might like to visit a donut shop that’s inside a bookstore. Know what goes well with what, and who is going to shop there.