Advertising budgets for small businesses is limited. We don’t have the large corporate budgets where they can just throw money left and right and pick a few different approaches. Small businesses say “what size ad can we afford” while corporate companies say “how many magazines are we allowed to put ourselves in?” When working with a small budget you have to think outside of the box and get creative. Advertising is all around us these days from your cell phones, TV, train stations, airports, sidewalks, movies, etc. There is no limit to what you can do with advertising or how you approach it.
Take something simple and make it your own. If you have business cards, put them everywhere. Leave them places you think that others might see them because it’s putting your name in front of others who may never have seen it before that. When you go out to eat leave it with the tip, leave it on the bulletin boards at your local coffee shops, leave them in magazines at your doctors office. You may laugh but you better believe that it works.
Word of mouth is the fastest traveling advertising you can do. But if you put it in front of potential customers while thinking outside the box they will definitely talk about it. Next time you arrive at the airport have a friend wait down by the baggage holding up a sign with your name and company name. You wouldn’t believe how many do a double take when they walk by or see you walk over there. You are putting your name in front of them and how much did it cost you? Nothing. There are so many ways you can get your name out there and not spend a dime or not break the bank should we say. The more you think outside the box, the more the people will pay attention to you and who you are.