How to Understand your Target Market
How well does your business know it’s target market and what’s your commitment to ongoing target market research? Smart businesses today, focus on utilising marketing strategies that retrieve more information on their customers and prospective customers’ preferences during most encounters. This information capture and analysis is of course a lot more manageable than ‘big data‘ […]
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A Co-Op Internship Program Opens Doors
When companies put a call out to new MBA graduates for entry level positions, they look for a variety of things, namely the quality of education applicants received, the extra-curriculars and projects they’ve pursued, and on-the-job experience (provided by internships and co-op placements). Without real world experience, companies can’t be sure that a prospective applicant […]
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How to Make Your Workplace More Effective
The more effective your workplace is, the better your employees will be able to do their jobs (and do them well). The more effective your workplace is, the less time will be wasted fixing problems and repairing issues. The more effective your workplace is, the better your company will do. There are so many reasons […]
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Why public liability insurance is important in business
Covering All The Angles Public liability insurance is integral for a variety of businesses. You need to be covered in the event something goes wrong for which your business would be responsible. If you’ve got insurance, then this doesn’t represent a huge loss. Public liability insurance is especially important in businesses that feature dangerous situations. […]
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The Technological Revolutions That Will Change The Face Of Your Business
The business landscape has always abhorred inertia, but against the increasingly fast-paced technological landscape of the 21st century, it’s more important than ever to embrace technology to ensure success (or even survival) in business. Whether your business has its basis in industry, manufacture, retail, communications or anything inbetween, the prognosis seems increasingly clear… Move with […]
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Tips on Creating a Better Working Atmosphere
It is clear that most people perform far better when they are in a building that has a good working atmosphere. The good news is that there are some fairly simple tips to let you improve the working atmosphere in any space that isn’t perfect just now. The following are some very easy ways of […]
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HWY Pro: New App Might Save the Future of the Trucking Industry
The newly developed app, HWY Pro, might save the trucking industry by helping to solve looming issues like driver shortages, increasing driver stress, and electronic log capacity strain. HWY Pro was developed by Bill Busbice alongside two colleagues who all once owned Ace Transportation, a highly ranked trucking company that served the oil and gas […]
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5 Business Tips for Managing Debt
Growing a Business is a calculated risk that can turn out really well, however for it can also end badly and not always because of anything the owner did. Events outside of your control can put a huge strain on your business, just look at what’s happened in the Caribbean with Hurricane Irma. So natural […]
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3 Important Things To Remember When Managing a Team
Leadership is not all it’s cracked up to be. When we were kids, everyone no doubt argued over who gets to play the leader when re-enacting the exploits of the Ghostbusters or Teenage Mutant Ninja Turtles. In the decidedly less fun and adventurous world of adulthood, leadership brings on a somewhat different set of responsibilities. […]
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Growing Your Business with a Loan
Setting up in business is courageous. It’s also a calculated risk, and especially in the early years it will always need investment, especially during the growth phases. The funding usually comes from a bank or small business loans lender and with nearly 80 percent of small businesses failing in their first of operation it’s advisable […]
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Understanding Social Media Marketing for Businesses
Social media marketing is here to stay, and the fact that it keeps evolving makes it an even more powerful marketing tool. With business competition growing every day, business owners are looking for marketing techniques that help them adapt to new changes and developments in the market, and social media offers the right platform to […]
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Proven Customer Retention Strategies
You’ve been putting a lot of time and energy into finding and attracting new customers. That is how you grow your business, right? Well, not entirely. While new customers are important, repeat customers are the ones who really contribute to your bottom line. Existing customers are 60 to 70 percent likely to buy your products or services […]
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