art of marketing

The Mystery of Marketing & Its Immutable Laws

In an effort to understand business success and how marketing plays a critical role, we debunk the mystery and frustrations of marketing. This article is as much for marketers as it is the non-marketer. We revisit the standout book: 22 immutable laws of marketing by Al Reis & Jack Trout and give our take on […]

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talking marketing strategy

5 Must Know Tips for Buying a Franchise

Purchasing a franchise is a popular way to start a new business. Franchising is a great way to expand a business so when it’s done well both the franchisor and the franchisees can profit from being in business together. There’s a contract between the two that needs to be thoroughly assessed and the franchisee needs […]

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brand

3 Strategies to Boost Your Ecommerce Branding

The brand cannot be identified as an entity that exists on its own because it only exists in the minds of your customers. As such, when you start a branding campaign, the focus should not be on reaching as many people as possible. It should instead be on the quality and relatability of each interaction […]

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hashtag

How Important Are Instagram Hashtags?

You’re a savvy startup with a finger on the digital pulse, but for some reason your brand just isn’t getting the kind of traction with your target market that you expected. You’re aiming for a young, cool audience with a healthy amount of disposable income yet discerning tastes. The kind of people who not only […]

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puzzle

6 Quick and Easy Ways to Build Brand Awareness

The likes of Coca-Cola, McDonald’s, and Nike are some of the most successful businesses in the world for one primary reason: they know how to build brand recognition and are considered a household name because of this. If you want to become a leading player in your industry, here are six quick and easy ways […]

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crowd

What to Know for Your First Trade Show Exhibit

Despite the proliferation of online marketing, advertising and relationship building, participating in trade shows remains relevant for most businesses. Trades shows bring together key people from your industry, and there is the opportunity to network and also showcase what you have going on regarding new products and services. There’s also the chance to introduce yourself […]

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office desktop

Save Your Startup Money: You Know It Makes Cents

When you initially set up your startup, the most pressing issue for you will inevitably be your finances. While your cash flow may appear buoyant to begin with, you need to ensure that it remains this way. To fulfill orders in a timely manner and to provide services to your niche market, it’s vital to […]

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chatbot

Using a Chatbot Could Benefit Your Business In The Long Run

While it might be a bad habit to have, many shoppers today simply have no more patience and demand results instantaneously. With our laptops, tablets, phones and even smartwatches always close to us at all times, we have access to whatever we want, whenever we want. For businesses, this means that there’s literally no time […]

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mobiles

7 Podcasts Entrepreneurs Should Subscribe to in 2018

Podcasts are a perfect medium for entrepreneurs to get news, advice and insights from professionals around the world. With more than 500,000 active podcasts available, you can get regular new content on almost any topic you can think of. And because the audio format is readily available on mobile devices, you can get the latest […]

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first aid

Prevent a Wrongful Death Lawsuit against Your Business

Did you know up to 3 million workers are injured in the workplace every year? For employers, this means the chances of being involved in an accident are high. And, depending on the person and the country, a lawsuit might be likely to follow. Some people, such as Dave George, can’t blame their company for […]

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man technology

The Supply Chain Is Evolving. Are You Evolving With It?

Supply chain management is an art that’s constantly evolving, thanks to new insights, new approaches, and most importantly, new technologies. It’s hard to predict when and how those changes will manifest, but the best companies aren’t ones that can perfectly predict the future-they’re the ones that understand that the supply chain changes, and are willing […]

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businessman

Powerful Lessons you can Learn from Elon Musk

There isn’t a person in the world who would turn down the chance to learn from Elon Musk. His career is varied, but always amazing, and he does things that most people can only dream about. This is part of what makes him such an amazing entrepreneur and leader, and what makes his work and […]

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asset tracking software

Asset Tracking Tips For Your Business

Asset tracking, is not a nice to have, it’s an essential process, that’s also known as asset management and it tracks your business’s physical assets. It’s necessary for compliance, maintenance and replacement of physical equipment and product. Without a system in place theft is a real threat, also the physical assets may break down, cause […]

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business premises

The Definitive 7-Step Guide To Securing New Business Premises

Around 1 in 10 of businesses are burgled annually, with 50% seeing some kind of property crime within their lifetime. Your base of operations is often your lifeline to success, which means it needs to be well protected against criminal activity if you’re going to conduct a smooth and cost-effective operation. But with so many […]

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millennials

How are Millennials Helping Improve Customer Experience?

According to Merriam Webster, millennials are the people who were born in the 1980s and 1990s. They form the largest chunk of society now and will remain the largest until at least 2030. Therefore, they are the talking point of many important issues. They have an especially large impact on the present consumer market. Millennials […]

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