When perusing social media platforms, how many selfies do you see? Whether they’re taken with a selfie stick, or by holding an arm out, they appear unpolished and unrefined. For those of you in the business world, it’s time to step up your game and invest in a professional headshot. Having professional headshots taken for […]
For many businesses, social media is one of the number one forms of communication and contact. Users and customers go to corporate social media pages for reviews, information and often to gauge the quality of customer service a brand offers. Needless to say, ensuring your pages show your brand in as positive of light as […]
How long has the SEO company been in business? When it comes to working with clients, what is the firm’s philosophy? In the SEO industry, fly-by-night companies are unfortunately a reality. Many of them use spammy tactics in order to boost SEO for the short term.
The social media has turned out to be one of the most important means of communication in recent times. Despite the fact the social media initially existed for providing communication among different people irrespective of their location, it gradually turned out to be a medium through which people can easily share information, pictures, files, videos […]
In the early days of the iPhone, Apple developed an advertising campaign for the iPhone 3g and Apple’s newest (and possibly most lucrative) product, the iOS App Store. It was self-explanatory and deceptively simple: “There’s an app for that.”
Social media has opened a world of opportunity for small business—used correctly, this type of internet marketing is a cost efficient way to reach customers. For all social media has to offer, one channel is not being used to its full potential: Instagram. With 300 million monthly users, using Instagram makes sense.
With the rise of search engines in the mid 1990’s, and the emergence of Google, companies looked for new ways to attract more audiences. As website owners understood the importance of a higher rank in the search engines, it gave rise to the world of SEO or Search Engine Optimization.
It goes without saying that more users access websites on mobile devices of all kinds (from tablets to smartwatches, and everything in between), but did you know that ClickZ’s research shows that in the six months from June 2014 until November 2014, nearly half of the traffic to Google came from mobile users? That is […]
About 74.6 million websites depend on WordPress to run and for good reason. While many people see WordPress as a great option for small, personal sites, they don’t often think of WordPress as a robust enterprise level solution. This could not be further from the truth. WordPress is very popular with business owners because it’s […]
This is the second part of a five-part series on online marketing basics for small business. Today we shall focus on Search Engine Optimisation (SEO), which is often a confusing topic for owners of small businesses. With over 90 per cent of online experiences beginning with a search engine, it is crucial for small business […]