Regardless of the size of your business, having a website is a must. However, smaller sized busi-nesses often find themselves struggling with how best to develop their site. Typically there are two options a small business can pursue: hire a professional website design company or devel-op the site on their own using pre-made templates such […]
The average website visitor has a fleeting attention span, with most users deciding in under 10 seconds whether to leave a site or continue reading. That is precious little time to get their attention and get across who you are, what your business does, and most critically, why they ought to engage in business with […]
Getting visitors to your website is only half the battle. Once visitors have arrived on your page, they need to stick around long enough to convert. The longer they stay, the more likely they are to purchase your product or contact your company. So how can you convert online traffic? Here are a few tips.
Every local business site needs a solid foundation of quality links in order to be competitive in the search engines. Here is a list of quality links which are easy to obtain by anyone. You don’t need to be a SEO expert to get started; all you need is an empty spreadsheet, a form filler […]
A well designed website is your online equivalent to your top-performing salesperson. It influences your customers, and helps them decided if they want to buy from you. To get the most of out of your website, there are 5 fundamental elements to consider.
It is said that a penny saved is a penny earned. And who would understand this old adage better than a businessman who’s just floated his very first startup. The early days of business call for the prudent use of money and cost cutting on every front. This includes costs related to business travel.
You hear the words landing page getting tossed around a lot, but as a small business owner it is difficult to keep up with all the latest marketing jargon. You understand that a landing page is important for SEO, but you are unsure of what it is or how it works. Yet you don’t want […]
Small business owners have to wear many hats. Since their budgets are small, many of the tasks that are allocated to departments in corporations have to be performed by the business owner. This includes marketing. Branding a small business is an important step that some owners overlook because of resources or time. To get a […]
Social media is one of the most popular ways to increase your business’ exposure and talk to your customer base. You understand this and have tried to achieve this by investing time into your social media channels, but so far to no avail. Your pages have low followers and your posts sit there, unseen and […]
Setting up eCommerce websites is a challenging task for anyone, particularly if you are a small business with limited resources. If don’t have previous experience with setting up an eCommerce store or website before, there are many things that can go wrong without you expecting it.