Social media has opened a world of opportunity for small business—used correctly, this type of internet marketing is a cost efficient way to reach customers. For all social media has to offer, one channel is not being used to its full potential: Instagram. With 300 million monthly users, using Instagram makes sense.
With the rise of search engines in the mid 1990’s, and the emergence of Google, companies looked for new ways to attract more audiences. As website owners understood the importance of a higher rank in the search engines, it gave rise to the world of SEO or Search Engine Optimization.
It goes without saying that more users access websites on mobile devices of all kinds (from tablets to smartwatches, and everything in between), but did you know that ClickZ’s research shows that in the six months from June 2014 until November 2014, nearly half of the traffic to Google came from mobile users? That is […]
About 74.6 million websites depend on WordPress to run and for good reason. While many people see WordPress as a great option for small, personal sites, they don’t often think of WordPress as a robust enterprise level solution. This could not be further from the truth. WordPress is very popular with business owners because it’s […]
This is the second part of a five-part series on online marketing basics for small business. Today we shall focus on Search Engine Optimisation (SEO), which is often a confusing topic for owners of small businesses. With over 90 per cent of online experiences beginning with a search engine, it is crucial for small business […]
So I’ll just go ahead and put it out there: great web design without at least decent text or content is a complete waste of space. I mean, it is a crying shame that some tech guy has gone through all the trouble to developing a responsive, start-of-the-art website, only for it to have the […]
If you’re a small business owner or even if you’re just considering starting a small business, you might be wondering if establishing a business presence on social media platforms like Twitter, Facebook, or LinkedIn will really be worth it. Sure, social media platforms give customers another option for engaging with your business. But can your […]
If you have dabbled in SEO for some time, you probably know most of what there is about article optimization: Meta description and title optimization, internal linking and anchor texts, the whole nine yards. However, if you want your sites to stand out from the crowd, you will need to do much more.
Search engine marketing is comprised of SEO (Search Engine Optimisation) and PPC (Pay Per Click). Whilst the two have very different approaches, they still target the same audience: people who use search engines. In today’s online world this is still pretty much everyone, and Google is still the main player in terms of the volume […]
Today, if you employ an effective social media marketing campaign, there is no limit to what your business can achieve. This is regardless of the nature of the business. For your freelance writing business to thrive, do the following: