This is the second part of a five-part series on online marketing basics for small business. Today we shall focus on Search Engine Optimisation (SEO), which is often a confusing topic for owners of small businesses. With over 90 per cent of online experiences beginning with a search engine, it is crucial for small business […]
So I’ll just go ahead and put it out there: great web design without at least decent text or content is a complete waste of space. I mean, it is a crying shame that some tech guy has gone through all the trouble to developing a responsive, start-of-the-art website, only for it to have the […]
If you’re a small business owner or even if you’re just considering starting a small business, you might be wondering if establishing a business presence on social media platforms like Twitter, Facebook, or LinkedIn will really be worth it. Sure, social media platforms give customers another option for engaging with your business. But can your […]
If you have dabbled in SEO for some time, you probably know most of what there is about article optimization: Meta description and title optimization, internal linking and anchor texts, the whole nine yards. However, if you want your sites to stand out from the crowd, you will need to do much more.
Search engine marketing is comprised of SEO (Search Engine Optimisation) and PPC (Pay Per Click). Whilst the two have very different approaches, they still target the same audience: people who use search engines. In today’s online world this is still pretty much everyone, and Google is still the main player in terms of the volume […]
Today, if you employ an effective social media marketing campaign, there is no limit to what your business can achieve. This is regardless of the nature of the business. For your freelance writing business to thrive, do the following:
Social media has become an integral part of businesses and marketing strategies. But let’s accept it social media marketing is a hard work to accomplish. With more than 500 million updates per day on Twitter alone, it’s a challenging task for marketers to keep track of what’s happening in the social sphere.
Search traffic is at an all-time high. Although Google leads ahead of its competitors with the lion’s share of the search market (67 %), the search giant’s market share has started to flat line. There are two possible takeaways from this unprecedented scenario:
Web technology is changing rapidly and website owners are taking note of that and making drastic changes on their websites. Gone are the days, when you could design a website and leave it alone for several months before making changes on the website. That can no longer work now because at the manner in which […]
It’s a reality today that many people could not live without their precious mobile phones and other gadgets. Indeed, technology has made a great impact on people allowing them to do more things at a time, making their work easier and connecting with others in real time regardless of location.