Archive | Social Media

Business Credibility Is Different From Social Trust & Friendship

Business Credibility Is Different From Social Trust & Friendship

In my last post, I pointed out how professional networks online are not based on friendship and trust, but rather on the sharing of deep knowledge between participants, whether individuals or institutions. Respect and influence are good words to use to describe the outcomes of sharing knowledge within a professional social network. So is credibility.

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Is social media about to make your website redundant?

Is social media about to make your website redundant?

I was reading a forum on LinkedIn recently that asked if Social Media was likely to reduce the importance of the website as a business tool. An interesting question; social media should already be an essential part of any marketing plan but could it actually usurp the trusty website? Read on…

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Google Social Search Update

Google Social Search Update

Google Social Search looks like a great idea. For businesses this could be an incredibly efficient and cost-effective way of accessing prospects.

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Facebook Business Etiquette

Facebook Business Etiquette

Alright you have joined facebook for business purposes and are wondering why you are not getting instant results. Well first thing you have to realize it will take time to build it up. Second is that there is definitely a facebook business etiquette that you should follow. Why is this you are thinking, let me explain it for you.

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Did You Follow These 5 Search Engines Optimization Steps?

Did You Follow These 5 Search Engines Optimization Steps?

With search engine optimization coming into prominence these past few years, the playing field has become more level and the Davids of the business world have a legitimate chance against the Goliaths – only if the content of their website is optimized for search engines. At the core of a good content piece tailored for [...]

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Are These Social Media Trends of 2011 Part of Your Strategy?

Are These Social Media Trends of 2011 Part of Your Strategy?

So how well do you do it? It’s important to keep tabs on emerging social media technologies to make sure you are investing in the right areas even if some areas not relevant immediately.

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Social Media and Cloud Computing: A Call to Action for IT Leaders

Social Media and Cloud Computing: A Call to Action for IT Leaders

Two days of some of the most influential speakers in IT, and a room full of the top IT executives across the major verticals all talking about the impact of Cloud Computing on enterprise – that is what the Cognizant Community Conference has to offer.

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Designing Social Media Engagement Programs

Designing Social Media Engagement Programs

A disengaged customer is not really a customer, or at least not a good customer. Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media. Understanding engagement measures…

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The Year of Social Media 2010 [infographic]

The Year of Social Media 2010 [infographic]

Very good overview of what happened in the world of social media in 2010. Has some interesting social media stats.

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Posted in Infographic, Social Media1 Comment

How to Create a Facebook Reveal Tab – Facebook for Business

How to Create a Facebook Reveal Tab – Facebook for Business

There has been many a debate for the use of Facebook Page Reveal Tabs for business with pros and cons being listed beyond the normal “Top 10″. For those of you who do not know what a Facebook Reveal Tab is let me enlighten you with this post.

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5 Free Must Have Web Analytics Tools

5 Free Must Have Web Analytics Tools

This month I’ve been playing around with a bunch of different web analytics tools. As Avinash Kaushik, author of Web Analytics 2.0, states “Picking the right set of tools might be just as important as picking your friends”

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Twitter’s 10 Most Powerful Tweets of 2010

Twitter’s 10 Most Powerful Tweets of 2010

Twitter’s 10 Most Powerful Tweets of 2010

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How A Domain Anchors Your Web Based Service Suite

How A Domain Anchors Your Web Based Service Suite

Small businesses and personal users are beginning to wake up to the power of social media. However, sometimes overlooked is the huge array of free or low cost web based services offering business applications…

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How to Select An Online Community Software Vendor Twitter

How to Select An Online Community Software Vendor Twitter

Last week I blogged about how to build an online community and offered a detailed process overview to help organizations get started envisioning their community.

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