Since men and women traded to survive, a sales pitch has been a handy tool. Frankly, it encourages people who are otherwise not inclined to buy a product or service. Incredibly simple and unbelievably effective to this very day. Like all things, though, the sales pitch has evolved. In the past, it was a low-tech […]
Tag Archives | business sales
Sales, offers and promotions drive traffic and convert browsers into buyers. But knowing when and how to use these tools is important in getting the most out of your time and efforts. Here’s how you can use special promotions to boost your bottom line. Weekly or Monthly Offers Offering weekly or monthly sales can help […]
Traditional barriers to entry including obstacles like price that prevent new entrants into a market no longer exist for selling stuff online. Outsourcing, third-party services, and ecommerce solutions in general encourage small business owners and entrepreneurs to grow a business online. Of course, this makes the market saturated and competitive so products need to stand […]
Allowing a business to have the best online presence that it can possibly have is essential in today’s busy and competitive business market. Without any online presence at all, it is highly likely that a business will not attract the right type of customers, and will not make as many sales as it could – […]
Social media is an essential tool for any business looking to build up their brand. Instagram takes the lead among other social media platforms. Sadly, some online retailers are underestimating its power in increasing business sales. Don’t be one of them. Although there’s no direct link for buyers to purchase (other than your link in […]
If you are a business that creates products or offers services, you almost surely have a website. It’s hard to be a business in the modern era without a strong web presence. Very few companies are strictly local in 2017. Even if you cater to a local or regional audience, you can increase your business […]
It’s not easy to completely change your way of thinking. If you’ve been using the same old paper system to manage your client information, then you know it works and it feels like there’s no reason to change. However, what happens when you recruit a new employee and teach them your old methods, completely invalidating […]
Do you know what your company ‘sounds’ like? If not, you will soon run into problems. Finding your voice as a business is not only a great way to establish yourself, but it’s also critical to your sales. Without consistency, people won’t know who you are, or what you stand for. And without the ability […]
OK we’re not in the US but the term they use over there for a concise, carefully planned, and well-practiced description about your business that a 12 year old (I have one which is useful!) should be able to understand delivered in the time it would take to ride up or down a lift is […]
As I mentioned in my initial post introverts are fantastic at focusing on something with massive concentration for hours on end and also have a love of detail – both skills required for a business to perform well.
Your parents, 3rd grade teacher, college professor and Giant Corporation, Inc. all have you chasing the wrong dream. It’s no wonder most people aren’t excited about where they’re going. My mother thought I was nuts when, after six years, I left the army 29 years ago.
The overwhelming majority of small business advice is from people showing us how Giant Corporation, Inc. managed to free themselves from the drudgery of being small to finally become “great”. It’s time these patronizing forces understood that small business and big business are two entirely different animals.
We’re all supposed to think the rugged individualist is the great American way to do business. I’m a reformed rugged individualist and can tell you that if you want to build a successful business, going it alone is a bad idea. When you go to college you have all kinds of community available to you. […]
ShopLocally.com aims to change the world, not just make money. My company, The Crankset Group, is focused on the same thing. We’re going to do it together going forward. It’s possible you will benefit directly. We certainly intend for you to.
As business consultants, we are often asked why one business succeeds and another, almost identical, business flounders. Once, feeling rather facetious, I answered: “It’s in the stars!” It was a stupid, throwaway line, of course, not intended as a serious thought. But, like many a jest, it has a kernel of truth… No, we are […]
Just about every business owner I know is a hostage to his or her business. How do we break free? By first becoming a willing prisoner in your business. It sounds nuts. How am I a hostage, and how does becoming a prisoner put me on the road to freedom?