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Tag Archives | business sales

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Packaging Design For Online Sales: Does It Matter?

Traditional barriers to entry including obstacles like price that prevent new entrants into a market no longer exist for selling stuff online. Outsourcing, third-party services, and ecommerce solutions in general encourage small business owners and entrepreneurs to grow a business online. Of course, this makes the market saturated and competitive so products need to stand […]

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How to Improve Business Sales With Instagram

Social media is an essential tool for any business looking to build up their brand. Instagram takes the lead among other social media platforms. Sadly, some online retailers are underestimating its power in increasing business sales. Don’t be one of them. Although there’s no direct link for buyers to purchase (other than your link in […]

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Your Mother Was Wrong

Your parents, 3rd grade teacher, college professor and Giant Corporation, Inc. all have you chasing the wrong dream. It’s no wonder most people aren’t excited about where they’re going. My mother thought I was nuts when, after six years, I left the army 29 years ago.

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Perception

Don’t take advice from T-Rex

The overwhelming majority of small business advice is from people showing us how Giant Corporation, Inc. managed to free themselves from the drudgery of being small to finally become “great”. It’s time these patronizing forces understood that small business and big business are two entirely different animals.

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Business as Community

We’re all supposed to think the rugged individualist is the great American way to do business. I’m a reformed rugged individualist and can tell you that if you want to build a successful business, going it alone is a bad idea. When you go to college you have all kinds of community available to you. […]

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It’s In The Stars!

As business consultants, we are often asked why one business succeeds and another, almost identical, business flounders. Once, feeling rather facetious, I answered: “It’s in the stars!” It was a stupid, throwaway line, of course, not intended as a serious thought. But, like many a jest, it has a kernel of truth… No, we are […]

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