Top

Tag Archives | business sales

megaphone

Communications: Finding Your Voice As A Company

Do you know what your company ‘sounds’ like? If not, you will soon run into problems. Finding your voice as a business is not only a great way to establish yourself, but it’s also critical to your sales. Without consistency, people won’t know who you are, or what you stand for. And without the ability […]

Continue Reading
0 Comments
Elevator_pitch

Marketing Made Easy – Your “Elevator Pitch”

OK we’re not in the US but the term they use over there for a concise, carefully planned, and well-practiced description about your business that a 12 year old (I have one which is useful!) should be able to understand delivered in the time it would take to ride up or down a lift is […]

Continue Reading
0 Comments
mother

Your Mother Was Wrong

Your parents, 3rd grade teacher, college professor and Giant Corporation, Inc. all have you chasing the wrong dream. It’s no wonder most people aren’t excited about where they’re going. My mother thought I was nuts when, after six years, I left the army 29 years ago.

Continue Reading
0 Comments
ant

Don’t take advice from T-Rex

The overwhelming majority of small business advice is from people showing us how Giant Corporation, Inc. managed to free themselves from the drudgery of being small to finally become “great”. It’s time these patronizing forces understood that small business and big business are two entirely different animals.

Continue Reading
0 Comments
open

Business as Community

We’re all supposed to think the rugged individualist is the great American way to do business. I’m a reformed rugged individualist and can tell you that if you want to build a successful business, going it alone is a bad idea. When you go to college you have all kinds of community available to you. […]

Continue Reading
0 Comments
success

It’s In The Stars!

As business consultants, we are often asked why one business succeeds and another, almost identical, business flounders. Once, feeling rather facetious, I answered: “It’s in the stars!” It was a stupid, throwaway line, of course, not intended as a serious thought. But, like many a jest, it has a kernel of truth… No, we are […]

Continue Reading
0 Comments
illustration

Why I wrote “Making Money Is Killing Your Business”

I built five businesses from the ground up. Each time in the process I found myself as a hostage of my business, never knowing how it would work out, how I would get off the treadmill, or most importantly, a firm date for when I could look forward to enjoying my business. It all seemed […]

Continue Reading
0 Comments
direction

Why Capitalists Need to Embrace Social Entrepreneurship

Some capitalists seem to be very threatened by the idea of social entrepreneurship either because it has the word social in it (too close to socialism for comfort), or because they think they’ve always been socially responsible and this new phrase does not recognize that. It’s not new and it’s not socialism, but it is […]

Continue Reading
0 Comments