Using email has been around since the early 1970s, and you can read up on its history on Wikipedia.
Around 3.7 billion people use email around the world.
That’s a huge audience that you could be reaching with regular emails.
It’s a fair assumption to make that email is trusted for communication almost everywhere even the challenges of phishing and spam. Antispam filters like AVG can catch the nasty stuff before it gets to your Inbox and your email application has a junk folder for that purpose.
If you’re trying to grow your business and you want to know how to expand further, using email to reach an even bigger audience is crucial.
Take advantage of email marketing to grow your business, by following our tips below.
Raise Brand Awareness
Emails are a great way to raise awareness of your brand to your email list of opted-in subscribers. You shouldn’t miss the opportunity to promote your logo everywhere, and email is a great strategy for ensuring your brand is first in the minds of your targeted audience and customers.
With your email marketing messages, use a branded template design every time you send out your newsletter or promotional campaigns. Many email applications aka email clients download images automatically so your brand can be the first visual your audience sees every time you send a new email to them.
Consistency of your brand will win over new customers who are familiar with it but didn’t need your products or services until they had a need. Plus familiarity with your brand may be the difference in whether they open the email or not.
Make Money in Your Email
Your email isn’t just an opportunity to promote your business. You can also make money directly.
Advertise your products and services in the email. This is a great platform to encourage your audience to follow the link back to your online store.
But, you can also include affiliate links to products. This way you can make money on the back of someone else’s products.
The bigger the audience for your email, the more revenue you’ll be able to generate from referrals such as this.
Increase Your Audience
You need to use as many different ways as possible to reach your audience. Not everyone is going to encounter you via social media or an ad banner on a website.
That’s why you should use everything at your disposal to increase your audience. Email remains an important type of communication for many people.
When people subscribe to emails from your business they agree to receive newsletters from your organization.
Spend Your Budget Wisely
The advantage of emails is that it’s affordable and paperless. But, that doesn’t mean you shouldn’t spend a cent on your emails.
You need to make sure you include high-quality content. Don’t waste space on your email with information nobody wants.
Hire a designer to put together a great template. Make sure your newsletter is sent to your audience professionally.
If you’re employing new people, make sure you check out more about pre employment assessments.
Establish Yourself in the Industry
An email newsletter is also a great opportunity to establish your business in the industry.
This includes adding relevant content about business trends or insights into your newest services.
By showing that you have fascinating things to say in your emails is a great way to gain trust from your audience.
Using Email to Grow Your Business
There are many ways to grow your business. But, you shouldn’t overlook the importance of using email.
Now you know how email can help you expand your audience and generate another income stream for your business.
Do you want to know more? Check out more blog posts on our website!