Still in its experimental stage, Google Posts is a new podium designed to increase small business brand awareness. Sounds great, right? As a business owner, you’re always looking for ways to increase exposure, get the word out and make your company’s name known. But what is it about Google Posts and content marketing that makes […]
If there is any one aspect of doing business which has more impact than any other, it’s the marketing. And if there is any one aspect which is changing more and more as time goes on, that’s marketing too. Why this might be is itself a long and complex issue. In all likelihood, it has […]
A big part of every social media marketing strategy is your content. But, what should you post, and where? This guide will tell you all you need to know: First and foremost, you need to focus on text-related content. This will be present on every social media account you have.
Creating regular content is an excellent way to promote your business. It improves your SEO, keeps your website updated, and gives you material for social media. But the content itself has to be promoted in turn so that you can get it the attention it needs. Search engine optimization is important, but there are other […]
Content marketing is potentially a colossal asset to your business and there are a number of ways that you can utilise it to create greater success for your business. If you’re not convinced we go through the reasons why below.
Many factors go into determining the level of trust and authority a site has, hence its placement in search engine rankings. This notwithstanding, all sites need to have a robust content addition strategy as it makes a big part of SEO checker strategies. It’s not just enough to have high quality content, but rather this […]
Any small business owner knows that having good quality content is critical to online success, especially now that mediocre content continues to saturate the internet. Yet many small business owners still aren’t committing their resources to the production of quality content for their own websites.
We’ve heard it all before but it’s worth repeating it time and time again. Content is king and organic custom content should form the basis of your inbound marketing strategies. It is perfect for your blog, SEO, email marketing and social media engagement and fifty percent of businesses get it – so what about the […]
Is your content marketing (blog & article writing) delivering the results you desire? To answer this question another question needs an answer first. How are you measuring the value content marketing provides your business?