Archive | Content Marketing

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Seven Reliable Ways of Making Content Marketing More Effective

You know why choose content marketing and you have integrated its benefits. You know that content marketing puts in place the right context for selling. That content marketing is established according to known principles that make the prospects go for purchase. But then what are these principles and how to apply them to improve your […]

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A Step-By-Step Guide To Documenting Content Marketing Strategy

As a marketer, you already know that ‘content is king’ and you are leaving no stone unturned to make your content marketing strategy win. But have you ever thought of documenting it? Well, a documented strategy can help you align your team, streamline your work process, and drive great results to make your efforts stronger. […]

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How Interactive Content Marketing Can Boost Your Marketing Strategy

Interactive Content Marketing (ICM) actively engages users so it’s a step up from your website visitors watching a video or reading a blog post. Experienced marketers know that there is a big difference between a user visiting a company website and that user being actively engaged. The aim now is to foster engagement, users should […]

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Use These Interactive Content Marketing Types

Regular content marketing is passive. Readers arrive at a website, read a blog or watch a video without having to do anything. But interactive content marketing is different. Instead of being consumed passively, it requires users to take some type of action. This is perhaps best illustrated with a series of examples. There are all […]

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businessblogs

Content Marketing – How To Write Engaging Articles

Content marketing is fast becoming the marketing currency of the digital age. Customers are getting increasingly savvy to manipulative marketing tactics, and it’s turning them off. At root, they want content that provides them with value – not an endless stream of annoying banner ads and email spam.

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BusinessBlogs

5 Reasons Why Content Marketing Is Crucial for Businesses Today

Content marketing might be something that you’ve heard a little bit about in recent years. And there’s a reason for that! More and more companies are learning that customers don’t just want advertisements thrown into their faces every day. They want companies to offer them real value in everything that they do, including the products […]

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Why Content Marketing is Critical for SMEs

These days, it’s a must for businesses to establish an online presence to achieve their goals, both short term and long term. But this task needs consistent effort to ensure they build trust with their clients and customers and relay the right information to them.

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writing

10 Tips To Strengthen Your Content Writing Strategy

Creating content for your website is a multi tasking job. It involves many phases for its formation like researching target audience, brainstorming favorable topics accordingly, compiling and collaborating the content, too many edits and revisions, authentic data to support the data in the content etc. Each and every phase of content writing is a time […]

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SEO

Content Marketing For A Great ROI

You should never underestimate the written word, but in the world of one-click wonders, the ability to swipe away if you are bored for even a millisecond, or the trusty YouTube clip, you can be forgiven for thinking that the written word seems to have dropped in importance since before the days of the internet. […]

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Google

Why the New Google Posts Could Be a Content Marketing Game Changer

Still in its experimental stage, Google Posts is a new podium designed to increase small business brand awareness. Sounds great, right? As a business owner, you’re always looking for ways to increase exposure, get the word out and make your company’s name known. But what is it about Google Posts and content marketing that makes […]

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Content

Winning Content Promotion Strategies for Your Brand

Creating regular content is an excellent way to promote your business. It improves your SEO, keeps your website updated, and gives you material for social media. But the content itself has to be promoted in turn so that you can get it the attention it needs. Search engine optimization is important, but there are other […]

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