The reason why most small and medium-sized businesses do not get great results from their advertising and marketing is that in their marketing efforts they copy large companies such as Apple, Google, Ford, General Motors, McDonald’s and others. Big corporations can afford to show their ads multiple times and build brand awareness because they have […]
If you spend too much of your time trying to understand SEO and what it all means for you, you’ll most likely get nowhere fast. That’s why it’s always much better to focus your attention on content. These days, content truly it king. By focusing on content, you can improve your search engine rankings and […]
Success in content marketing is largely dependent on you remaining consistent and developing lots of diverse content you can use to test with. Any blog, even one focused on technology or finance, is going to have a lot of smaller sub-categories that are related. For example, a finance blog might have a category for Bitcoin […]
Content marketing is pervasive and depending on whom you’re talking to, it’s a fundamental part of SEO or it’s a form of digital marketing. As it turns out it’s both; it’s used as an SEO strategy for page or site ranking in search engines and it’s an effective marketing strategy with the potential to hook […]
You know why choose content marketing and you have integrated its benefits. You know that content marketing puts in place the right context for selling. That content marketing is established according to known principles that make the prospects go for purchase. But then what are these principles and how to apply them to improve your […]
As a marketer, you already know that ‘content is king’ and you are leaving no stone unturned to make your content marketing strategy win. But have you ever thought of documenting it? Well, a documented strategy can help you align your team, streamline your work process, and drive great results to make your efforts stronger. […]
Interactive Content Marketing (ICM) actively engages users so it’s a step up from your website visitors watching a video or reading a blog post. Experienced marketers know that there is a big difference between a user visiting a company website and that user being actively engaged. The aim now is to foster engagement, users should […]
Content creation is a complicated process. Even experienced writers rarely produce their best work on the first draft. They revise their work several times before getting their articles out the door. In fact, the best articles you read in prestigious magazines always get a bit of help. Just like a diva looking ravishing on the […]
Regular content marketing is passive. Readers arrive at a website, read a blog or watch a video without having to do anything. But interactive content marketing is different. Instead of being consumed passively, it requires users to take some type of action. This is perhaps best illustrated with a series of examples. There are all […]
Content marketing is fast becoming the marketing currency of the digital age. Customers are getting increasingly savvy to manipulative marketing tactics, and it’s turning them off. At root, they want content that provides them with value – not an endless stream of annoying banner ads and email spam.
Content marketing might be something that you’ve heard a little bit about in recent years. And there’s a reason for that! More and more companies are learning that customers don’t just want advertisements thrown into their faces every day. They want companies to offer them real value in everything that they do, including the products […]
It won’t come as any surprise to regular readers of this blog that content marketing never stands still. Like so many other things in the digital landscape, it changes continuously, and 2017 is no different.
These days, it’s a must for businesses to establish an online presence to achieve their goals, both short term and long term. But this task needs consistent effort to ensure they build trust with their clients and customers and relay the right information to them.
Creating content for your website is a multi tasking job. It involves many phases for its formation like researching target audience, brainstorming favorable topics accordingly, compiling and collaborating the content, too many edits and revisions, authentic data to support the data in the content etc. Each and every phase of content writing is a time […]
You should never underestimate the written word, but in the world of one-click wonders, the ability to swipe away if you are bored for even a millisecond, or the trusty YouTube clip, you can be forgiven for thinking that the written word seems to have dropped in importance since before the days of the internet. […]
Still in its experimental stage, Google Posts is a new podium designed to increase small business brand awareness. Sounds great, right? As a business owner, you’re always looking for ways to increase exposure, get the word out and make your company’s name known. But what is it about Google Posts and content marketing that makes […]