Interactive Content Marketing (ICM) actively engages users so it’s a step up from your website visitors watching a video or reading a blog post. Experienced marketers know that there is a big difference between a user visiting a company website and that user being actively engaged. The aim now is to foster engagement, users should […]
Content creation is a complicated process. Even experienced writers rarely produce their best work on the first draft. They revise their work several times before getting their articles out the door. In fact, the best articles you read in prestigious magazines always get a bit of help. Just like a diva looking ravishing on the […]
Regular content marketing is passive. Readers arrive at a website, read a blog or watch a video without having to do anything. But interactive content marketing is different. Instead of being consumed passively, it requires users to take some type of action. This is perhaps best illustrated with a series of examples. There are all […]
Content marketing is fast becoming the marketing currency of the digital age. Customers are getting increasingly savvy to manipulative marketing tactics, and it’s turning them off. At root, they want content that provides them with value – not an endless stream of annoying banner ads and email spam.
Content marketing might be something that you’ve heard a little bit about in recent years. And there’s a reason for that! More and more companies are learning that customers don’t just want advertisements thrown into their faces every day. They want companies to offer them real value in everything that they do, including the products […]
It won’t come as any surprise to regular readers of this blog that content marketing never stands still. Like so many other things in the digital landscape, it changes continuously, and 2017 is no different.
These days, it’s a must for businesses to establish an online presence to achieve their goals, both short term and long term. But this task needs consistent effort to ensure they build trust with their clients and customers and relay the right information to them.
Creating content for your website is a multi tasking job. It involves many phases for its formation like researching target audience, brainstorming favorable topics accordingly, compiling and collaborating the content, too many edits and revisions, authentic data to support the data in the content etc. Each and every phase of content writing is a time […]
You should never underestimate the written word, but in the world of one-click wonders, the ability to swipe away if you are bored for even a millisecond, or the trusty YouTube clip, you can be forgiven for thinking that the written word seems to have dropped in importance since before the days of the internet. […]
Still in its experimental stage, Google Posts is a new podium designed to increase small business brand awareness. Sounds great, right? As a business owner, you’re always looking for ways to increase exposure, get the word out and make your company’s name known. But what is it about Google Posts and content marketing that makes […]
If there is any one aspect of doing business which has more impact than any other, it’s the marketing. And if there is any one aspect which is changing more and more as time goes on, that’s marketing too. Why this might be is itself a long and complex issue. In all likelihood, it has […]
A big part of every social media marketing strategy is your content. But, what should you post, and where? This guide will tell you all you need to know: First and foremost, you need to focus on text-related content. This will be present on every social media account you have.
Creating regular content is an excellent way to promote your business. It improves your SEO, keeps your website updated, and gives you material for social media. But the content itself has to be promoted in turn so that you can get it the attention it needs. Search engine optimization is important, but there are other […]
Content marketing is potentially a colossal asset to your business and there are a number of ways that you can utilise it to create greater success for your business. If you’re not convinced we go through the reasons why below.
Many factors go into determining the level of trust and authority a site has, hence its placement in search engine rankings. This notwithstanding, all sites need to have a robust content addition strategy as it makes a big part of SEO checker strategies. It’s not just enough to have high quality content, but rather this […]
Any small business owner knows that having good quality content is critical to online success, especially now that mediocre content continues to saturate the internet. Yet many small business owners still aren’t committing their resources to the production of quality content for their own websites.