The opportunity to invite change in your business and onboard new ideas will benefit the company. To do so needs careful analysis of every aspect of your business. One of the most important departments to focus your attention on is the marketing team.
Marketing strategies that worked in a few years ago might not necessarily work as well now, so it is crucial to find new ideas to implement so that your business stays relevant, fresh, and, most importantly, competes well. The key is focusing on quality content for SEO.
Here are some content marketing ideas that you can introduce to your team this year that will help you maintain success.
If you aren’t already doing so, you need to implement a content marketing strategy that focuses on backlinks. In order to bring more traffic to your website, you need to improve your search ranking position on the SERPs. For many, the goal is to achieve that number one spot, or even better, position zero.
Although the algorithms can often change, the more backlinks that you have, the more value it will add to your domain authority. However, it’s important to note that the content must be of high quality. Google will spot filler content that is not adding anything of value from a mile off. Therefore, you should make sure that, if you want Google to view your content positively, it must be of high quality. If this isn’t your strong suit, there are content writing services that can help you create high-quality content.
Implement a successful link building marketing strategy, and Google will see that you are a company that people can trust, and therefore, your ranking on their search engine should improve.
Top Tip: The more influence a site has, the more it will benefit you, so try to reach out to domains of high authority within Google.
Blog on your site
Creating content around backlinks works, but so does having content on your own website. If you’ve managed to bring the traffic to your site, that is one thing, but being able to keep and make sales is another thing. So, it is just as important to focus on the content that is going on your site.
If you still haven’t gotten around to starting a blog, then make now the year to change that. The internet has made it easier to compare different businesses, so you need to find a way that shows the customer you are the company they should do business with. A blog can show customers that you are truly an expert in your field.
Written content isn’t going to appeal to everyone. Therefore, you need to find other means of reaching out to as many people as possible. The solution is video.
Video content is being hailed as the future of content marketing, and that is probably due to the influx of mobile usage. 75 million people watch online videos every day, through social media and YouTube, and so with these kinds of figures, there is no reason you shouldn’t be jumping on board with video content marketing.
Video content offers lots of possibilities in terms of what you can do. Working with a film company can help you to produce a TV advert, a marketing campaign or brand film depending on the budget you have. You can sit down and discuss strategically what video content you would like to produce.
Your audience will be a huge factor in what you focus on. For example, if most of your audience spends their free time watching TV, rather than through streaming devices, then the more traditional route of a television advert is more suitable.
Another article that will interest you is how to craft content for featured snippets.