An antidetect browser is a specific type of web browser that is designed to reduce or prevent online tracking and fingerprinting by websites.
Many companies use these types of browsers for various reasons, and this article provides a detailed overview of antidetect browsers, including why and how businesses use them.
Why Antidetect Browers?
To understand the reason why professionals and businesses use antidetect browsers, we need to know about online tracking and fingerprinting.
Online tracking, fingerprinting
Online tracking involves the collection of information about a user’s online activities. At the same time, fingerprinting refers to creating a unique identifier based on various user device and browser characteristics.
Antidetect browsers aim to provide users with a higher level of privacy and anonymity by making it more difficult for websites and online services to identify and track them.
Therefore, with the best antidetect browser a business can modify their browser fingerprints.
What are browser fingerprints?
As mentioned earlier, a browser fingerprint is information websites collect about a user’s web browser and device. It is created based on various attributes and characteristics of the browser, which include details such as:
- The user agent, i.e., the device or computer
- Installed hardware, software, fonts
- Screen resolution
- Language preferences
- Browser Extensions
- IP address
Mainstream Browsers vs Antidetect Browsers
Let’s compare usual or mainstream browsers like Firefox, Safari, Chrome, and antidetect browsers like Asdspower and MoreLogin.
Mainstream browsers often provide privacy features and settings that can help enhance user privacy without resorting to specialized antidetect browsers. However, a standard browser serves a different purpose and is used in a different context to antidetect browsers.
For example, a normal browser is the standard web browser that most people use for everyday internet activities. Google Chrome is the most popular browser, with circa 80% of the market.
When using a mainstream browser, your fingerprint is stored on sites if you allow the collection of cookies. You can use the incognito mode, also known as private browsing or privacy mode, of mainstream browsers, and that works to prevent the storage of your browsing history on the browser.
However, during your session on a site, cookies are still collected and used during your session. This is not as effective for privacy as using an antidetect browser, which masks your digital fingerprint so you appear as a different user.
Business and Professional Use
Why do businesses and professionals like marketers use antidetect browsers?
While using antidetect browsers for business purposes can raise ethical and legal concerns, some businesses may have legitimate reasons to explore such tools.
A few scenarios where businesses and, in particular, marketers might consider using antidetect browsers include the following:
Competitive analysis and market research
Without revealing their identity, businesses may want to gather information about their competitors’ online strategies, pricing, and marketing tactics.
Companies conducting market research may use antidetect browsers to anonymously collect data on consumer behavior, trends, and preferences without biasing the results based on their own online presence.
Marketers can run multiple browsers at a time on a single device. Since each browser has a unique and separate operating system and IP address, you can use them to gain centralized access and user management.
Advertisers might use antidetect browsers to verify the placement and visibility of their online ads on different platforms without disclosing their identity to competitors or ad networks.
Social Media management
Whether you have multiple social accounts or managing someone else’s on their behalf, an antidetect browser can be your best tool for the job.
Using an antidetect browser can help you switch from one account to another without letting the social platforms know. The browser supports creating a new profile for every account, giving the platform an impression of authenticity.
Software developers and security analysts may also choose to use antidetect browsers.
Businesses may get their security team to use antidetect browsers to test the security of their websites or online platforms by simulating various user profiles and behaviors.
Analysts may need to assess a system’s security measures or vulnerabilities from an external perspective in certain situations. Antidetect browsers can assist in evading standard tracking techniques and security measures that websites might employ.
Furthermore, security professionals will use penetration testing (pen testing) to test software and expose vulnerabilities. Using an antidetect browser for this activity masks the user’s digital fingerprint and simulates various online user behaviors without triggering detection mechanisms.
Antidetect browsers are sometimes associated with activities that violate terms of service or legal regulations and are sometimes used for fraud, account takeover, or other illicit activities.
However, while antidetect browsers can raise ethical considerations, legitimate businesses and users like cybersecurity professionals use these tools responsibly, within the boundaries of the law and ethical standards. By doing so, businesses enhance their ability to compete, provide a safe eCommerce and website environment, and investigate and address cyber threats.