The restaurant industry is undeniably lucrative if performed properly. Having decided to open a restaurant, you’ll need a how and where to start a restaurant plan to ensure you don’t forget anything.
Why Run A Restaurant?
Starting your own restaurant business allows you to implement your ideas on your own terms. A desire for fantastic food and seeing smiles on the faces of future employees and customers are the most significant reasons to start.
Restaurants with low resources or not much experience can succeed in this business. It doesn’t have to be difficult or expensive to open a restaurant with great service. But, money can’t buy you everything, because excellent restaurant planning does.
Planning A Restaurant
This post is for you if you’ve always dreamed of opening a restaurant or are already in the process of opening your first restaurant. Here’s how you can go about it
1. Have A Concept
The most important factor in operating a restaurant is deciding on a concept, a solid one at that. Your restaurant will become more fascinating and appealing to clients if you have a unique idea. But, before deciding on a restaurant concept, do your homework and do market research. Try to find out what cuisines, food menus, and service styles customers generally like, a process many restaurateurs fail to grasp and carry out local SEO.
Significantly, a food menu is your restaurant’s face. It also affects your profits. So, create a terrific menu concept for your business. For example, you can go for a menu concept like the best Houston BBQ restaurant. A well-designed menu should be attractive and reasonably priced to keep costs low and revenues high. So, you need to employ chefs and consultants to help you with menu forecasting and engineering. Pick the ones that few restaurants have worked on. The market study is required to avoid failure.
2. Prepare Your Equipment
A huge chunk of startup costs will be spent on the equipment needed for your restaurant. Before running your restaurant, you have to acquire or rent ovens and flatware. You’ll need some, if not all, the following items:
- Appliances, such as stoves, fryers, ovens, and grills
- Walk-in freezers, refrigerators, and ice machines
- Work surfaces, like steam tables, countertops, cold food tables, and cutting boards
- Kitchenware, like sauce pots with lids, frying pans, baking sheets
- Kitchen utensils, like knife sets, ladles, and tongs
- Front-of-house silverware, placemats, tablecloths, and napkins
- Bar and glassware
- Tables, a host stand, seats, and décor
- Bags and drink holders for curbside ordering and delivery
3. Work On The Licenses And Permits
Every new business requires licenses and permits, but food businesses need more than most.
Restaurants must acquire licenses and permits from their respective cities, counties, and municipalities. Permits may be required to dispose of grease, enable outdoor sitting on the sidewalk, or install a fire alarm. Check with state and local officials to ensure you have the required licenses and permits.
Display your licenses and permits once you get them. Make copies and store them safely. Among these licenses are:
This is required for any work that affects the restaurant’s structural integrity and mechanical, sewer, water, electrical, and electrical systems.
A certificate of occupancy is required to open your restaurant establishment to the people. A building or zoning department issues this approval. It certifies that the site where you operate is safe and compliant with all regulations. It may also include a fire permit set by the appropriate fire marshal. To receive an occupancy permit, you must organize an inspection with the local government department responsible for providing them.
A food service license is one of the most necessary licenses for any restaurant. This allows a restaurant to sell food after it has met all food preparation, storage, and safety regulations.
Food Handler’s Permit
Each employee must complete a food safety course and obtain a food handler’s permit.
4. Find The Perfect Location
A restaurant’s location is crucial. Get a spot that attracts people, is accessible, and has growth possibilities. Of course, you need a budget-friendly setting. Take your time looking for the ideal place. Whether you rent space or create from scratch, choosing a location is a significant decision. Parking is almost as valuable as restaurant space, especially if it’s unique. If consumers can’t park, you’ll lose them.
5. Open With A Bang
Your grand opening will be your official market entry. On this day, nothing should go wrong. Thus, you must begin planning the soonest possible time.
Welcome your friends and family, and let them experience your restaurant and meals. This is vital since it’s usually best to seek a second view from close friends before opening up to the public. You can make improvements and prepare for your grand opening after hearing their feedback.
On opening day, give out discounts, or you can bring in a famous band or artist to attract customers.
6. Market Your Restaurant
Starting a new restaurant demands marketing and consumer attraction so consumers will learn about your restaurant’s location and cuisine. Also, marketing should be exciting. Let’s look at some proven and trendy restaurant marketing ideas.
Use social media.
Social media is now a must for restaurants. Create Instagram, Facebook, Twitter, and other social media accounts to promote your restaurant. If your target demographic regularly uses TikTok, it may be a good fit for your restaurant.
Create a website
Your restaurant’s website should be user-friendly and reflect your brand. Include your restaurant’s address, phone number, menu, and hours. You can build your own website, or you can hire a professional.
Do local SEO
Local search engine optimization or SEO involves improving your local restaurant website to rank well on Google pages for keywords related to your location or state. Use free tools, like Google Keyword Planner, to optimize your website for local SEO, then design your website to rank for these terms.
Use delivery apps
You’ll have some restaurant marketing choices if you collaborate with delivery apps. Although each company is unique, most offer simple restaurant advertising alternatives. Use these tools to maximize your reach and visibility on these applications, and ensure that your venue appears at the top of searches for specific cuisines or locations.
Your restaurant’s checklist will vary depending on your concept, size, and menu, but this list should help you get started. You’ll be ready to succeed with wise planning and the correct tools.