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5 Essential Benefits of Cloud Security

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How do cloud security solutions keep your business safe?

Well, there’s a good chance your business stores customer and other data, files, apps, and other assets in the cloud. Or, if your business isn’t using the cloud for services like hosting and storage yet, more than likely, it will be doing so in the future.

That’s why you should prioritize implementing the right cloud security solution. Doing so will yield various benefits, so this blog post will cover some of the more unique business perspectives.

What Is Cloud Security?

Before learning about key reasons to take advantage of cloud security, you need to know what it is.

The specific nature of cloud security can vary from one organization to the next.

Generally, though, cloud security is a broad term referring to measures taken to protect data and assets stored in the cloud.

Benefits

As more and more businesses embrace cloud computing, cloud security will continue to grow in importance due to the threat of cybercrime.  So what are the main benefits of cloud security?

Client and Customer Trust

Again, cloud computing is on the rise. Experts estimate the cloud computing market may be worth as much as $832.1 billion by 2025.

Your clients and customers may be aware that your business will continue using cloud computing to an increasing degree in the coming years. They may thus have security concerns. You’ll find it easier to maintain customer loyalty (and attract new customers) if you leverage an effective cloud security solution.

Compliance

In many industries, compliance with government regulations requires optimizing security. A strong cloud security solution may thus help your business avoid legal trouble and/or fines.

Peace of Mind

This may be a simple point, but it’s an important one. Research consistently shows that the average person is more productive when focusing on their work without any worries or anxiety distracting them.

Security concerns can arise as you and your teams make greater use of cloud computing. These concerns could be significant enough to impact overall productivity throughout your business. That’s less likely to be an issue if you adopt the right cloud security solution.

Avoiding Accidents

Data leakage isn’t always the result of a malicious or active attack from a hacker.   Businesses can not afford to have the right security and data protection measures.  Some laws protect privacy and data, including Europe’s GDPR.

However, sometimes leaks occur because employees simply make mistakes. This tends to happen when security is weak, and a security solution isn’t user-friendly.

Luckily, the best cloud security solutions are designed to be intuitive, minimizing the chances that users (you and your employees in this case) will accidentally trigger leaks.

Deterring Hackers

When burglars target homes, they often assess their security systems and measures first. A smart burglar will typically decide not to target a home with a strong security system. They’ll conclude it’s simply not worth the risk.

A similar mindset often applies to hackers committing cyberattacks. They select the most vulnerable targets for obvious reasons.

Remote working has given hackers reasons to be cheerful as new networks and devices connect to business networks. Companies not up to speed with the basics of cybersecurity are not insisting their workers do their bit, including:

  • Setting strong passwords
  • Using MFA (multi-factor authentication)
  • Apply security software updates
  • Using encryption to transfer data
  • Using anti-virus software

Hackers are opportunists, and their targets are not always predetermined. Therefore one or two failed attempts are usually enough for the cybercriminal to try his luck on another site or device.

Robust Security Policy

While most systems are not impregnable, online security basics are usually enough to ward off opportunistic attracts. And when your business has a robust security policy, it is setting itself up to succeed.

Prevention is better than recovery. The cost of preventing AI-assisted ransomware is less than what your business would need to do for a full recovery.

Keep in mind that although cloud security solutions generally offer benefits, not all are equally effective.

Take the time to evaluate your options before choosing one. You need to select a solution that balances security and user-friendliness. If you’re in doubt about your requirements, consult a security expert.

HubSpot