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Want To Continue Working From Home? Try Affiliate Marketing
Affiliate marketing may be the go-to job to earn a wage for workers forced out of their job due to the COVID-19 pandemic. This is a role that’s risky as there is no guaranteed income, and for workers used to the regular wage, it takes a bit of adjustment.
However, once you’ve found your stride and you’re a successful affiliate marketer you could be earning a six and seven-figure income but first of all you need to put in the hard work.
With more consumers buying online, affiliate marketing professionals are essentially competing with other marketing like PPC, SEO, email marketing and content marketing, to name a few of the more popular strategies.
Affilate Marketing is less orthodox and uses advertising, marketing, reviews, coupons and you name it just about any means to get consumers to make a purchase.
To get set up for your new role as an affiliate marketer consider these recommendations.
Choose A Niche
Before you promote anything, focus on a niche that interests you. If you love sport, then that could be your niche. Do lots of research on what is popular in sport and why the product is in demand. Consider timing your move to promote a product with an upcoming event. For example, the Olympics or a grand slam tennis tournament and promote products associated with that event.
If you love what you do, then time is well spent on research, analysis and product selection.
Marketing Assets
Without your own online assets, you will need to use paid advertising like Google Ads, but before you do, get to work on creating your own online assets including a website with an eCommerce store, a blog, social media profiles and an email list.
Your email list should be managed by an ESP specialising in bulk email delivery. The ESP’s software manages your lists, with auto sign-up and unsubscribe features. This is important as you’ll want to be compliant with the anti-spam law. Plus over time as your email list grows, it will reward you with affiliate marketing revenue from the products you promote via email marketing campaigns. Email marketing is a strategy to learn about as it’s low cost and has a high ROI (return on investment).
Social Media
Hopefully, you’re already on social media, including sites that are good for business, including Facebook. Set up a page specifically for your affiliate marketing activity.
Once you’ve got your website and blog online, you can add a social sharing plugin to share your blog posts and products with your followers on platforms like Twitter, Facebook and LinkedIn. However, when you’re just starting out focus on the social media platform, you have the most following and activity, as it’s easy to waste a lot of time on these sites with little reward.
You may also choose to try the platforms own paid advertising feature. Remember whatever paid promotion you do, make sure to get their email address when they land on your website. Use a pop-up, and encourage the sign up with a promotion or special offer of your own.
Blog
Content is everything as Google’s algorithms now detect high quality from poor and for SEO, you need lots of unique, relevant, informational blog posts and articles that on their own attract visitors to your website.
Your blog is a perfect container for capturing customer data for future promotions. Your email list sign-up form can be visible in the left or right-hand column of every article you publish on your blog. Focus your copywriting for all website and blog content on what you love which is the niche you’ve chosen, this way there’s no hurdle to jump every time you need to contribute another post to promote a product.
Did you spot it? Yes, you can promote your products in your posts and articles just be sure to follow Google’s link requirements. For all your affiliate links always use the rel=’sponsored’ tag on the link. With time and practice comes expertise, and before too long, you’ll love adding new content and sharing it with your followers and email recipients.
Use interactive content like quizzes, surveys, videos to mix it up and note that when all your content is high quality, your site will gain the reputation that the products you are selling are high quality too.
