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The Fine Art Of Web Design

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Web design has many parts and includes UX, visual design, software design, CSS, HTML, and JavaScript. The soft skills of web design include time management, communication, client management, as well as knowledge of SEO, and digital marketing. Therefore web design is far-reaching within a web development company encompassing many roles in the maintenance and creation of sites.

Web Design Trends

As website trends change rapidly to improve website visitor user experience, businesses need to plan to invest in updating their website. Arguably it’s in the area of UX where most change occurs. Still, visually, web graphic design is also on the frontline to attract visitors to click onto more pages within a website.

Other areas of web design that need ongoing maintenance include authoring, i.e. content creation for website pages and blog, standardized code and proprietary applications, user SEO (search engine optimization) and digital marketing.


On-trend is topography, which is the fonts used on the site. Both Google and Adobe are competing with their respective extensive suite of fonts. Also, animation, 3D elements and use of mixing photos with graphics. For many companies, staying on trend is vital to keep their customers coming back to their website.


SEO and UX go hand in hand. UX is the data that SEO uses to stay relevant in search engine results. Web design must, therefore, make customer data capture attractive, so visitors take the necessary action. With the data, SEO can be finetuned for Google’s algorithms, so the website ranks higher than competitors in keyword searches.

Online Marketing

Digital Marketing is ubiquitous and all web design needs the core elements for a high rate of conversion. The design with images, videos, colours and content attracts visitor participation including browsing different areas of the website, signing up for email marketing initiatives like a regular newsletter, product or service specials and promotions or joining the website’s social media pages.

Web Design Workings

In a web design agency, a new website campaign will follow the systems or software development life cycle, which is the planning, design, testing and deployment. The term website design usually describes the planning method of the front-end (the client side) design of the website site.

Web designers need in-depth knowledge of the workings of UX (usability) and accessibility of the site, which includes the basics of site load speeds, hosting and security. With current trends in design, it’s challenging to imagine the Internet without animated pictures, several kinds of typography, backgrounds, and music. Web designers can draw on many different tools to stay current and relevant in graphic design, including using raster and vector graphics for producing the web-formatted imagery or the layout model.

One trap for designers is reusing designs for all site development and as such attempting to put a square peg into a round hole, i.e. convince the client the site design is perfect for their company when it’s relevancy is another business activity. For example, an eCommerce shop design used for a website which does not have, nor needs an eCommerce store.

For the more technical areas of the highly functioning website, designers can turn to plugins for improving site load speeds, security and SEO. Many software developers are specializing in software to manage disciplines like SEO, for example. Once the plugin is installed on the website, the plugin can be set up and led with auto or manually applied updates. The regular updates are provided by the software developers who own the plugin. Hence, they are responsible for fixing known software bugs, add features and apply security patches to their software.

Core Web Design Roles

There are two critical roles involved with producing a site: – the web designer and the web programmer who frequently works closely together on the site. The web designer is responsible for the visual characteristic, including coloring, the design and the typography of this webpage.

In a web design agency, there will also be a project manager or an account manager responsible for communication between the business and technology. The role of the account manager is to liaise with the designer, programmer and the client representative essentially bringing all the parts together from the initial business requirements to the technical components, costings, timeline to delivery and ongoing revisions, updates and maintenance. Hence, the website is secure and functioning for its website visitors.


As websites and online assets become more relevant, so to the fine art of web design. What an exciting area of technology with roles for artists, creatives, developers, plus sales and support, i.e. operations personnel. Plus third parties, who design and develop plugins for the specialist tasks like improving page speed and website security.

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