The soft skills of web design include time management, communication, client management, and SEO and digital marketing knowledge. Therefore web design is far-reaching within a web development company encompassing many roles in the maintenance and creation of sites.
Web Design Trends
As website trends change rapidly to improve the website visitor experience, businesses need to update their website. Arguably it’s in the area of UX where most change occurs. Still, visually, web graphic design is also on the frontline to attract visitors to click onto more pages within a website.
Other areas of web design that need ongoing maintenance include authoring, i.e. content creation for website pages and blogs, standardized code and proprietary applications, user SEO (search engine optimization) and digital marketing.
On-trend is topography, which is the fonts used on the site. Both Google and Adobe are competing with their respective extensive suite of fonts. Also, animation, 3D elements and the use of mixing photos with graphics. For many companies, staying on trend is vital to keep their customers coming back to their website.
SEO and UX go hand in hand. UX is the data that SEO uses to stay relevant in search engine results. Web design must, therefore, make customer data capture attractive, so visitors take the necessary action. SEO can be finetuned for Google’s algorithms with the data, so the website ranks higher than competitors in keyword searches.
Digital Marketing is ubiquitous and all web design needs the core elements for a high rate of conversion. The design with images, videos, colours, and content attracts visitor participation, including browsing different website areas, signing up for email marketing initiatives like a regular newsletter, product or service specials and promotions or joining the website’s social media pages.
Web Design Workings
A new website campaign will follow the systems or software development life cycle in a web design agency, planning, design, testing, and deployment. Website design usually describes the planning method of the website site’s front-end (the client side) design.
Web designers need in-depth knowledge of the workings of UX (usability) and accessibility of the site, which includes the basics of site load speeds, hosting and security. With current trends in design, it’s challenging to imagine the Internet without animated pictures, several kinds of typography, backgrounds, and music. Web designers can draw on many different tools to stay current and relevant in graphic design, including using raster and vector graphics for producing the web-formatted imagery or the layout model.
One trap for designers is reusing designs for all site development and, as such, attempting to put a square peg into a round hole, i.e. convince the client the site design is perfect for their company when its relevancy is another business activity. For example, an eCommerce shop design is used for a website that does not need an eCommerce store.
Designers can turn to plugins for improving site load speeds, security, and SEO for the more technical areas of the highly functioning website. Many software developers specialize in software to manage disciplines like SEO, for example. Once the plugin is installed on the website, the plugin can be set up and led with auto or manually applied updates. The regular updates are provided by the software developers who own the plugin. Hence, they are responsible for fixing known software bugs, adding features, and applying security patches to their software.
Core Web Design Roles
There are two critical roles in producing a site: the web designer and the web programmer, who frequently work closely together. The web designer is responsible for the visual characteristic, including coloring, the design and the typography of this webpage.
There will also be a project manager or an account manager responsible for communication between the business and technology in a web design agency. The role of the account manager is to liaise with the designer, programmer and the client representative, essentially bringing all the parts together from the initial business requirements to the technical components, costings, timeline to delivery and ongoing revisions, updates and maintenance. Hence, the website is secure and functioning for its website visitors.
As websites and online assets become more relevant, so to the fine art of web design. What an exciting technology area with roles for artists, creatives, developers, sales, and support, i.e. operations personnel. Plus third parties, who design and develop plugins for the specialist tasks like improving page speed and website security.