The fashion industry is highly competitive in everything from the product, to price and promotion. Standing out with your own fashion brand requires in-depth knowledge and know-how of offline and online marketing strategies. Fortunately, there are loads of ways you can advertise and promote fashion, but you need to know the type and channel that works for your products.
Fashion is personal and it’s the clientele or customers that let you know what works for them. So you need to know: Are they purchasing online or walking into your stores? The answer to this question and the inclusion of more personalised data on your customers’ preferences is the starting point to getting the highest ROI from advertising and marketing.
It’s one thing to know your product and also know there is a market for it, however, you don’t want to be the world’s best-kept secret, and you will need your customers doing a lot of the ‘free’ promotion for your business with their online reviews, likes and shares and talking to their networks of friends etc. But before that can happen you need to work hard on personalised data capture so your business has the information it needs to run targeted marketing and advertising campaigns. When you’re ready to push forward with your advertising choose these three channels.
Having window displays that are creative and appeal to your target audience is considered to be a form of art and is an important method of advertising retail store promotions. A window display can be whatever you want it to be; it all depends on the types of clothes you sell and who you are trying to sell them to, but ultimately, the possibilities are limitless. For example, if you have a female clothing line, then getting mannequins designed to showcase women’s clothing for your display is essential. You just need to make sure that the window display is clear and presents a strong statement.
One of the best ways to make your mark on the fashion industry is to use digital marketing. Digital marketing is a fantastic way to improve the sales and presence of your brand, plus it increases brand awareness and it’s not hard to follow, which means you can get feedback immediately and it’s easy to determine whether or not a campaign is working.
When fashion digital marketing is done correctly, it has the ability to get your product seen by your target audience, so they are aware of your brand, can buy your products and maybe even become ambassadors of your brand. Many methods of digital marketing, such as using social media, are free and easy to use, as long as it is done correctly.
Influencer marketing is an important part of digital marketing. Many fashion brands rely on top influencers to advertise their clothing to the influencer’s fanbase. Fashion influencers have a huge pull in the world of fashion.
A few posts from a top influencer can lead to a brand selling out of a particular product. The same applies if a celebrity is photographed wearing a garment. For this reason, many brands ask celebrities to become their brand partners. The brand supplies free clothing and in return, the celebrity wears it to high-profile events and posts photos on their social media account. It’s a win-win for both parties.
Whether you have an online business or a high-street store, getting close to the locals is a great way to help you succeed. If your business is online-only, the locals will be the people who will be able to give you their opinion and recommend your brand to others.
If you have your own store, then the locals will be the people who will be coming into your store and promoting it to their friends, family, and visitors. When you show your support to the community alongside selling your products, it will give your store a great reputation and will make people feel good about buying from your store.
There are plenty of ways to promote your fashion brand, you just need to find the right method that works well for what you are trying to sell and the people you are trying to sell to. Once you are comfortable and familiar with this, then you will be able to put the time into the right method of advertising your fashion business.