Detroit is one of the top cities for business startups in 2019. But just like other cities, there are no shortages of challenges when it comes to growing a small business and leaving your mark in your industry. A lot goes into ensuring that your business stays ahead of the competition, especially when brands sprout up every day and disappear just as quickly.
Whether you have a brick and mortar company or building an ecommerce business, finding the right eCommerce website development services for your business doesn’t have to be painful.
You need a plan of action to make sure your brand has longevity. Part of that plan should include finding the best web development company to help you create an online identity for your brand.
Finding a reliable website development company can present a challenge in itself. Here are a few tips to finding the most reliable web development company to partner with.
Look for an experienced web development agency.
Nothing beats experience. And when it comes to having a website created that will not only represent your company but be an extension of your brand, you want to make your selection from among the best web development companies in Detroit. A company can tell you that they have plenty of experience with Magento eCommerce website development, or they could show you their portfolio of live websites that they’ve built for clients.
While it’s true that experience doesn’t necessarily equal better, it does help you narrow you’re your search. Experienced web development companies you should be looking into will have the following qualities:
- A reputation for communicating well with clients
- Have longevity
- Have strong references and/or testimonials
- Have a solid strategy for project completion
- They stay ahead of industry trends
Budget wisely. Great content isn’t cheap.
Don’t fall prey to the promise of exceptional work for cheap. If you want a high-quality website that will convert visitors into customers and clients, you are going to pay a pretty penny. There are plenty of horror stories abound with tales of a company trying to save money by hiring a cheap web designer only to need a new website 6 months later.
It takes users .05 seconds to form an opinion about a website. If your website doesn’t load within 2 seconds, they will likely leave. Understand that 75% of consumers judge a company’s credibility by its website design. You want your visitor’s first impression of your website to be positive. The last thing you want to do is to go cheap on a web designer.
Know what you want your website to be.
A lot of businesses believe that because they may know little to nothing about web development and design that they should leave all of the decisions up to the developer that they hire. That’s not true at all. You don’t have to know everything there is about website development and design to understand how you want your website to look and function.
You’ve likely come across many websites whose design captured your attention. It’s okay to draw inspiration from sites you’ve visited and incorporated them into how you want your website to function. You want a website that is beautifully designed that offers your visitors pleasant user experience. And in this day and age, your website needs to be mobile-friendly as well.
Set clear goals.
Before talking to your potential web designer, make sure you have clearly defined your goals. Make sure your goals are realistic, attainable, and brand. If your company is new, you want your website to focus on sharing your vision, mission, and long-term goals with your customers and visitors.
Choose: Web Development Agency or Freelancer
Not all web developers are the same. You can find great web developers all over, both freelancers and working with an agency. Freelance web designers tend to be less expensive, specialize in a specific area. The problem with hiring a freelancer is that they don’t have a team working with them, which means turn-around can be slower.