Designing your first business website might seem like an insurmountable task, but there’s plenty of information available online to guide your way to success. As your business website will become your go-to online hub for consumers, it’s important that you make certain it contains the most effective elements in modern web design.
It okay if you don’t know where to begin building your new business website. Take a few moments now to read through some of the most foundational design techniques for building a successful business website.
Navigation is of the utmost importance
One of the first components of a great website is how easy it is to navigate the content presented. If web users can’t figure out how to move around your website, they won’t spend time exploring what you have to offer.
The most traditional way to set up movement on your business website is to add a stationary (or floating) navigation bar to your design. This property management website shows the simplicity of adding movement with a floating navigation bar along the top of their layout.
Mobile optimization is essential
The infiltration of mobile media devices into the world’s common culture means that your business website isn’t up to par without being optimized for mobile access.
The issue is that typical designs don’t account for the smaller screen of digital devices, making their content difficult to view on a device such as a smartphone or tablet. Research the use and integration of media queries to augment your site’s design for mobile use.
Social media will boost traffic
Adding social media sharing buttons within your business website design is a great way to boost your organization’s digital reach. When people share your information on their personal social media profiles, your business gets an instant piece of free marketing.
Linking your digital content to social media gives your business an infinite outlet to all kinds of consumers. Every share helps you to build backlinks as well. There’s nothing to lose by adding social media to your website’s design.
Communication will help you grow
Your business should always stress a free line of communication in every digital piece of information you disburse. Your business website should always come equipped with a well-designed “Contact Us” page for users to engage in communication with your business reps.
In addition to your “Contact Us” page, you should invest some time in researching the power of an engaging call to action. A great call to action can mean the difference between a silent visitor and one who reaches out.
Learn the value of search engine optimization
Search engine optimization is a collection of tactics and tools that will have your digital content at the top of the search engine results pages (or SERPs). The higher your online content ranks in the SERPs, the more traffic you’ll see passing through.
Become familiar with the perks of using Google Analytics, and find out just how effective your newly acquired SEO skills really are at boosting traffic on your business website.