Business owners with retail stores certainly want to ensure that they have their products displayed prominently and in a manner that will make it easy for customers to buy them.
Proper floor layout using different shop fittings will help with this requirement. Creating effective retail displays is crucial for attracting customers’ attention and encouraging them to purchase.
Tips and Tricks With Store Displays
Some simple tricks and tips will set you on the right path to achieving a more efficient shop layout.
Create a Theme or Story
When choosing your fittings and putting together the layout, you will first want to develop a theme or story for the store. This means getting fittings that work well with one another from an aesthetic standpoint. You want to have a theme created that carries throughout the store or at least through the department.
Having similar types of shop fittings makes this easier. Consider the style, the colours, and the layout.
Craft a narrative with your display. Use props, signage, and imagery to convey a story that resonates with customers and connects to your products.
Mirrors can make your space feel larger and reflect light, drawing attention to your products.
Choose quality mirrors that are aesthetically pleasing too. You’d be surprised how many customers will notice them.
Use Proper Lighting
Proper lighting can highlight products and create a welcoming atmosphere. Use spotlights, accents, and ambient lighting to create a visually appealing display.
Take time to consider the best type of lighting for your space. In some cases, you might even need to have display shop fittings that allow for lights. Proper lighting can go a long way in helping to get more sales.
Have Plenty of Space
With small stores, there is the matter of not having enough space. However, with the right shop fittings, it becomes possible to display one or two of the items that you have available, with the rest being back in your stock.
The customers can ask you to retrieve what they need from the back or behind the counter. Your merchandise is showing, but you won’t have too much stock taking up space on the shelves. You will find that electronics stores do this with phones, cameras, and other items.
These are five relatively simple and effective ways that you will be able to improve your retail display using shop fittings. When they are correctly used, it will be possible to enhance the look and feel of the shop, which could mean more sales.
Create a Focal Point
Design your display around a central focal point or theme. This could be a featured product, a seasonal theme, or a color scheme. A clear focal point draws the eye and makes the display more memorable.
Use visual hierarchy. Arrange products in a way that guides the customer’s gaze from the most essential items to secondary ones. Place key products at eye level to ensure they’re easily noticed.
Keep It Simple
Avoid clutter. A cluttered display can overwhelm customers and make it difficult for them to focus on individual products. Stick to a clean and uncluttered layout.
Choose a colour palette that complements your products and brand. Harmonious colours can create an aesthetically pleasing display that attracts attention.
Group Products Thoughtfully
Arrange complementary products together to encourage upselling and cross-selling. For example, if you’re displaying shoes, you might group them with matching accessories.
Use Props and Signage
Props can help tell a story and add visual interest. Clear and concise signage can communicate key product details, prices, and promotions.
Change Displays Regularly
Keep things fresh by changing displays frequently. This encourages repeat customers to explore new offerings and prevents the store from stagnating.
Emphasize seasonal and trending items. Highlight products relevant to the current season or trending in the market. Customers are more likely to be interested in timely products.
Create interactive displays. If possible, design displays that allow customers to touch, interact with, or try out products. Interactive displays can create a memorable and engaging shopping experience.
Utilize height variations. Incorporate different levels of height to add visual interest. This could include using shelves, pedestals, or risers to elevate certain products.
Utilise Glass Displays
If you would like to display certain items that you do not necessarily want to be handled by all of the customers, having them behind a glass display case will be a good option.
Many types of glass shop fittings can work with various stores, including jewellery, collectables, electronics, and the like. They can provide a way to get a better look at the merchandise without everyone handling it.
Appeal to The Senses
Incorporate sensory elements like scent, touch (e.g., textured displays), and sound to create a multi-dimensional experience. While providing a sensory experience online is harder, you can achieve it with a physical store.
Consider the placement of how you are incorporating the sensors in the store to attract customers. Think about the flow of foot traffic and strategically place displays along high-traffic paths.
Test and Iterate
Don’t be afraid to experiment with different layouts and arrangements. Monitor customer reactions and sales data to determine what works best.
Remember, the goal of a retail display is not only to showcase products but also to create an engaging and immersive experience that resonates with customers and encourages them to make purchases.