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How to Thrive in a Competitive Industry

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There are many competitive industries in the UK. Keeping a close eye on what your competitors are doing is essential to making sure that your business can stay one step ahead of the competition.

Consumers can now find companies in the comfort of their own home. Your business may be great, but it also needs to be discovered by the right audience online.  If you find yourself getting lost amongst your competitors, try a new angle and give customers something different.

Kamran Mirshahi is the director of Canary Claims, specialising in PPI claims. Customers can choose to make a claim themselves or use a reputable PPI claims company. But, even if a customer decides to use a PPI claims service, there are a number to choose from. In July 2018, the government put in place a fee cap for all PPI claims companies – and this created even greater competition as many companies now charge the same price.

Despite challenges and rogue PPI claims companies giving the industry a bad name, Kamran has succeeded and thrived in the market. Below, he outlines how your business can do the same.

Create a Unique Selling Point

What is your business’s unique selling point? There needs to be something different about you to stand out. It could be that all UK deliveries are free or you only stock ethical products. For service businesses, do you offer something free to try and convert customers? Whatever it is, make sure it’s different from your competitors.

As a PPI claims company, making our price substantially lower than many other companies was one way to thrive in the industry.

Offer the Best Price

The price point is essential for all companies. How do you balance making enough profit with giving customers a fair price? Return on Investment (ROI) is an important sum to understand. If you believe that a lower price for customers will result in more sales, it could be the right choice for your business. If you are charging a higher rate than your competitors, you should make it clear to customers why this is – and what value you bring to them by charging more.

Have an Easy-to-Use Website

It’s been thirty years since the World Wide Web launched. The technology has revolutionised the way that individuals and companies operate. For companies, the need to stand out during a user’s search is pivotal to success. Creating an SEO-optimised website has never been so important.

But, even once a user lands on your website, they need to be able to access all of the information they require easily. This means your website needs to be user-friendly and transparent. Your target audience might not be tech-savvy – how does the site look to them?

Having an easily accessible website is a winner. Does it have a clear call to action? Is the language easy to read? Can the customer find out all of the information they need quickly and concisely? If not, address these issues.

Be Upfront with Customers

Honesty and integrity are words that a lot of businesses use. But do they all follow them through? Being upfront with customers about what they can expect from your product or service – as well as the cost – is vital.

One of the reasons for shopping cart abandonment is due to high shipping fees that customers weren’t aware of when they started their online shopping. Giving this information to customers can help to reduce this from happening. For those offering services, be clear with your fees upfront. In the PPI claims market, the percentage on a successful claim can make a huge difference to people and showing off a low price can help to increase the number of sales.

Even in competitive markets, you can make your business stand out amongst the competition. Create the best possible website and tell customers why you are the best in your industry.

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