In 1995 and 1998 respectively, two current millenials were born. They would go on to revolutionize the internet landscape.
When the internet was born, it was all plain code and it didn’t change for the better part of the 90’s. The internet was not a design spectacle like how it is now. It was cool, but wasn’t necessarily beautiful.
Within 20 years, this space has grown considerably. Now, a website needs to look good. It needs to be premium and classy if you are selling something expensive.
Web design has taken over the world, created new jobs, even new job titles (UI Designer, UX Specialist etc).
As we celebrate the journey that web design has gone through, let’s delve into what’s in store. What makes a website tick in 2018?
1. Particle Backgrounds
Particle backgrounds are in. They look incredibly modern, they are easy to execute and they are interactive.
They are also lightweight, which means they don’t increase the loading time of a website. They also give a feeling of motion, which is key in modern web design.
There are github repositories such as this that helps with creating easy particle backgrounds.
When you hear the word animation, you are immediately transported back to the flash animation that annoyed users with their slow loading speeds due to sub par internet speeds.
Animation has also changed and has become a massive trend in 2018. Due to better internet speeds, they load faster and also hook the user to the website in a world of dwindling attention spans.
What makes animations tick is, it keeps the user in the website long enough for them to explore the site, instead of them just bouncing off in a matter of seconds.
Minimalism has been around for quite some time, but in the world of excess, minimalism as a trend is becoming bigger in web design. Here is an example from an Ad agency website.
The website contains just alphabets.
And when you mouse over each letter, you see the projects they’ve done. This sort of minimalism is taking over. This make design more exploratory.
4. Custom Illustrations
Stock images were a constant in web design. It still is. But a lot of web designers are using custom illustrations to make their point and also to separate themselves from the rest of the crowd.
The best part about illustrations is, your identity is created and you immediately stand apart. See illustrations used by Ahrefs for their blog posts. The colors they’ve used, the style and even the characters are similar.
Using custom illustrations can be fun and can make your website look different compared to the old drab stock image based websites.
5. Logos that are responsive
About five to six years back, the responsive trend was in the forefront . Websites rendered on mobile devices was a huge thing.
Responsive has become the norm, now. But it’s been taken to the next level, where companies are compromising the design of their logos just to be responsive. Companies are reducing the size of their logos and creating mnemonics just to be mobile responsive. This is a trend that must be adopted by all brands.
6. E-commerce Product Shots
E-commerce sites have started using a certain style for showcasing their products that have become a trend. Compared to having a plain background and showing the products, e-commerce stores are using pastel colors with single item shots to make the product stand out.
This gives it a sleek finish and makes each product stand out.
7. Large Typography
Many web designers have started doing what they’ve always wanted to do. Big typography. Before, images were in the forefront and text was sidelined. Now, typography has become the frontrunner in web design.
Using large text to explain services and offerings has become the norm and will continue to grow through 2018.
Trends keep changing and it’s up to designers and developers to adopt to new styles. Modern day web design trends also consider the effect of design on conversion numbers like traffic, revenue etc. A good trend, will improve numbers and at worst, does not affect performance. But a bad trend will affect numbers and that is something web designers need to keep in mind.