Not everyone wants a business selling boring products so you maybe are ready to start a new business selling fashion jewelry online, especially if it’s your own and it’s time to reach a wider market. Otherwise you may have a flair or interest in it so we’ve got 7 tips for selling it online. Before we go into them it’s worth knowing it’s never been easier to find an audience for your own or to sell jewelry per se.
In 2017, over 30 million people purchased jewelry on a daily basis. Why Sell Fashion Jewelry Online? Well in the fashion jewelry industry, you’ll never run out of potential customers. Buying and selling jewelry is a fast growing business. As a consumer product, jewelry really has no boundaries. It appeals to people of any gender, age, or culture and it offers a diverse market for traders. The jewelry industry thrives in an online market. Here are a few tips to get your online business started:
Tip #1: Find an Online Marketplace
Selling your work online might seem daunting, but it doesn’t have to be. The less time you spend finding a place for you to sell online, the more time you can spend on your craft. There are a few ways you can get your work out there without all of the stress.
- Create your own site. Running your own website gives a lot more control over how your work is presented. You can also optimize your site so that it’s easier to find on Google, which will bring more customers. Creating your own domain and website design allows you to customize your site into something that fits your style and content needs. Make sure your website has a blog and regularly write and share images about new items and the industry in general.
- Use an online marketplace. Selling your goods on an online marketplace allows you to sell your goods without any of the hassle. Try out some online marketplaces like Amazon, eBay, Etsy or Scott’s Marketplace. While not exclusively for jewelry, these sites, offer a user-friendly platform and tech support and the larger sites also offer the audience.
Tip #2: Know the Industry Trends
If you want to truly connect with an audience, you have to make an effort to stay in tune with the latest trends. Fashion is always evolving, and your customers will constantly be on the lookout for the hottest new trends. You have to have your finger on the pulse of what matters to your audience.
Do a quick Google search to try and get a sense of what your ideal customers might be looking for. Try typing ‘jewelry trends’ into Google Alerts to stay on top of what’s new in the industry.
Staying up to date with trends will give your business an edge, especially if you’re looking to appeal to a young audience.
Tip #3: Focus on a Niche
Specificity is key if you want to get your business off to a strong start. Focusing on a particular niche will help your customers find exactly what they’re looking for. If your business looks like every other store out there, why should customers buy from you? Give them a reason to click on your items instead of your competition. Not only can you tap into a market where your work can shine, many niches have passionate audiences. Here are some examples of niches you could take advantage of:
- Vintage jewelry
- Religious jewelry
- Birthstone jewelry
- Fandom jewelry (ex: Doctor Who or Harry Potter)
- Wedding jewelry
- Awareness jewelry (cancers etc )
Tip #4: Know Your Worth
Don’t be afraid to charge what your jewelry is worth. Deciding how to price your items is one of the toughest parts of opening an online store, but your pieces are unique. Remember this is a business and it takes time, energy, and hard work to run it and then there’s the effort expended creating each one of your items. However test the market place charging too much could scare customers away, but charging too little makes it hard for you to make a run your business. Remember all businesses need to make a profit – your’s included.
A good rule of thumb is to start out by calculating the cost of material and then multiplying that number by three or four. You could also try calculating your work per hour and then adding the cost of materials. Know your value as an artist and an entrepreneur–don’t sell yourself short.
Tip #5: Take Advantage of Social Media
Putting your work online won’t mean much unless you can get people to look at it. A business social media is a great way to funnel an audience towards your work and highlight some of your individual pieces.
Share daily content on social media sites like Facebook, Instagram, Twitter, and Pinterest. Take some time at the beginning of each week to photograph some of your pieces, take pictures of a behind-the-scenes moment, or gather some relevant quotes. Use tools like Buffer to schedule your posts ahead of time. There’s a lot to learn about social media marketing, it’s etiquette and how to grow a following. Quality images and video are a must for all businesses none more so than one in the arts category.
Tip #6: Shoot Great Product Photos
To entice customers with just a photo, is an art in itself with the aim of drawing them in and showing them why they should pick your work. Take the time to shoot professional, well-lit photographs, or images. Less is more. Focus on simplicity–use a simple, white background and don’t add too many distractions. Make sure your product stands out. Shoot a few different photos from different angles so your customers can see exactly what they’re purchasing.
Tip #7: Write Strong Product Descriptions
You can just have a pretty picture however it’s going to be more effective when it’s supported by a good description. Don’t overwhelm your visitor with hard to read long paragraphs, just give enough detail on its unique characteristics, color, and design. For example, Hawaii Titanium Rings presents great balance with a description that clearly informs the readers of the types of jewelry offered.
Putting it All Together
Now that we’ve gone through the basics, of how to present this product online, you’ll soon be selling your jewelry like a seasoned pro.
Dive in, start an online store, and see if your business can make an impact. It’s time to turn your passion into profit.
Check out this article to learn about the management mistakes all new business owners should avoid.