Not everyone wants a business selling boring products. Maybe you are ready to start a new business and want to sell fashion jewelry online. Good on you. Entrepreneurs say that their success came from doing something they love, so if you love what you do, there’s a higher chance you’ll be really good at it.
Did you know it’s never been easier to find an audience for an eCommerce store? More consumers are buying online, and the Covid pandemic has reinforced the activity, so even the laggards are now confident purchasing what they need and want with online retailers.
In 2017, over 30 million people purchased jewelry daily.
Why Sell Fashion Jewelry Online? Well, in the fashion jewelry industry, you’ll never run out of potential customers. Buying and selling jewelry is a fast-growing business.
As a consumer product, jewelry really has no boundaries. It appeals to people of any gender, age, or culture, offering a diverse market for traders. The jewelry industry thrives in an online market.
Check out our seven tips for selling fashion jewelry online.
Tip #1: Find an Online Marketplace
Selling your work online might seem daunting, but it doesn’t have to be. The less time you spend finding a place for you to sell online, the more time you can spend on your craft. There are a few ways you can get your work out there without all of the stress.
Create your own site
Create your own online business assets. You have a lot more control over how your work is presented on your own website. You can also optimize your site so that it’s easier to find on Google, which will bring more customers.
Creating your own domain and website design allows you to customize your site into something that fits your style and content needs.
Make sure your website has a blog and regularly write and share images about new items and the industry in general.
Use an online marketplace.
Selling your goods on an online marketplace allows you to sell your goods without any of the hassles. Try out some online marketplaces like Amazon, eBay, Etsy or Scott’s Marketplace.
While not exclusively for jewelry, these sites offer a user-friendly platform and tech support, and the larger sites also offer the audience.
Tip #2: Know the Industry Trends
If you want to truly connect with an audience, you have to make an effort to stay in tune with the latest trends. Fashion is always evolving, and your customers will constantly be on the lookout for the hottest new trends. You have to have your finger on the pulse of what matters to your audience.
Do a quick Google search to try and get a sense of what your ideal customers might be looking for. Try typing ‘jewelry trends’ into Google Alerts to stay on top of what’s new in the industry.
Staying up to date with trends will give your business an edge, especially if you’re looking to appeal to a young audience.
Tip #3: Focus on a Niche
Specificity is key if you want to get your business off to a strong start. Focusing on a particular niche will help your customers find exactly what they’re looking for.
If your business looks like every other store out there, why should customers buy from you? Give them a reason to click on your items instead of your competition. Not only can you tap into a market where your work can shine, but many niches also have passionate audiences.
Here are some examples of jewelry niches you could take advantage of:
- Fandom (ex: Doctor Who or Harry Potter)
- Awareness (cancers etc.)
Tip #4: Know Your Worth
Don’t be afraid to charge what your products are worth. Deciding how to price your items is one of the toughest parts of opening an online store, but your pieces are unique.
Remember, this is a business, and it takes time, energy, and hard work to run it and then there’s the effort expended creating each one of your items. However, test the marketplace.
Charging too much could scare customers away, but charging too little makes it hard for you to operate your business.
Remember, all businesses need to make a profit – your’s included.
A good rule of thumb is to start out by calculating the material cost and then multiplying that number by three or four. You could also try calculating your work per hour and then adding the cost of materials. Know your value as an artist and an entrepreneur–don’t sell yourself short.
Tip #5: Take Advantage of Social Media
Putting your work online won’t mean much unless you can get people to look at it. Social media is a great way to funnel an audience towards your work and highlight some of your individual pieces.
Share daily content on social media sites like Facebook, Instagram, Twitter, and Pinterest.
Take some time at the beginning of each week to photograph some of your pieces, take pictures of a behind-the-scenes moment, or gather some relevant quotes. Use tools like Buffer to schedule your posts ahead of time.
There’s a lot to learn about social media marketing, its etiquette, and growing a following.
Quality images and video are a must for all businesses, none more than one in the arts category.
Tip #6: Shoot Great Product Photos
To entice customers with just a photo is an art in itself to draw them in and show them why they should pick your work.
Take the time to shoot professional, well-lit photographs or images. Less is more.
Focus on simplicity–use a simple, white background and don’t add too many distractions. Make sure your product stands out. Shoot a few different photos from different angles so your customers can see exactly what they’re purchasing.
Tip #7: Write Strong Product Descriptions
You can just have a pretty picture. However, it’s going to be more effective when it’s supported by a good description.
Don’t overwhelm your visitor with hard to read long paragraphs. Just give enough detail on its unique characteristics, color, and design.
Putting it All Together
Now that we’ve gone through the basics of presenting this product online, you’ll soon be selling your jewelry like a seasoned pro.
Dive in, start an online store and see if your business can make an impact. It’s time to turn your passion into profit.
See this article on how to grow a startup business.
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