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Why Your Site Is Not User-Friendly

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Your company website has performed okay over the years but is not user-friendly and engaging. When designing a website, it’s important to remember what users want from your site. For example, if you’re selling products online, you’ll want to provide detailed product descriptions and images. You’ll want to include contact information and pricing options if you’re trying to sell services.

In addition, you should consider whether your visitors will be coming to your site from mobile devices. Mobile websites are different than desktop sites because they require smaller screens and fewer features. You might find that your best option is to create two separate websites, one for desktop browsers and one for mobile browsers.

Create a plan to design your site, so it ranks well with organic keyword searches to attract visitors and then keep them on your site with user-friendly relevant content. There is much more to building the ultimate business website and many mistakes to avoid.

To create a user-friendly site, you need to avoid these design errors.

  • Bad navigation
  • Poor quality content
  • Slow page loading
  • Too busy
  • Too many pop-ups and ads

Navigation

A site that saves users time so they find the information they need will rank highly with them, and they are sure to return it repeatedly. User-friendly web design means making it easy for people to use your website. This includes things like keeping navigation simple, using clear language, and providing helpful information.

KISS Principle

Use the KISS principle as much as you can with your website design. The navigation bar is one of the first things visitors notice when they visit your website. If it’s not organized well, it will make them feel lost and confused. Make sure there is a clear path to each section of your website so visitors can quickly find what they need.

Add Images To Help Users Navigate

Adding images to your web pages will make them easier to read and navigate. Consider using bullet points instead if you have a lot of text on a webpage. Bullet points are easier to read than paragraphs because they break up large blocks of text into smaller chunks.

Content

If your site content is poorly crafted and out-of-date, i.e., you’re not regularly revising it so it is relevant to your business and your customers, then it will undo all the good site design you’re invested in. Most visitors arrive on sites via Search – i.e., they use a search engine like Google to find sites that have information on whatever they’re looking for. Google ranks sites that best satisfy the visitors’ keywords. If your site lacks content that best describes your products and services and their uses, then it won’t rank, and fewer visitors will find it.

Include Keywords in Headings

You should use headings to help organize your content. They also provide an opportunity to add keywords to your pages. This helps search engines identify your content more easily.

You can accomplish this by including keywords in your headings. For example, if you were creating a blog post about “user-friendly website design,” you would write something like this: “User Friendly Website Design – How To Make Your Site More Visible In Search Engines.”

We have many articles on website content and how to add content to make your site more engaging and user-friendly, including:

Page Speed

Your site has literally less than three seconds to load for your visitors. If your site takes longer, it will rank lower, and visitors will bounce off it before your business has had a chance to impress them. What holds up page loading? Images are a big culprit but also your hosting, i.e., server response time and your site template. Plus, if you’ve got software and plugins that need updating.

You can spend hours if not weeks attempting to fix all your page load issues or engage an SEO expert to work through them for you. Your site must have a quick page load time, whatever course of action you choose.

Use Shortcuts To Cut Down On Page Load Time

You can also use shortcuts to speed up the loading time of your pages. These shortcuts are called “caching” and allow websites to store previously downloaded files so they can load faster when needed.

Cut Down On The Busy

The first thing you should consider when designing a website is usability. Usability refers to how easy it is to navigate and use your site. If users find it difficult to read text, understand links, or complete forms, then they won’t be able to get what they want from your site. It’s time to cut down on the ‘noise’ or how busy your site is with too much going on that users get confused.

Using Popups

Less is more – give your site visitor clear and accurate CTAs (call-to-action), so they get the information they are looking for.  Plus, use popups sparingly. Do you get annoyed when you visit a site and a pop-up prevents you from accessing the site content within seconds? Yes.  Then avoid making the same mistake with your popups. Give visitors time to engage with your site before it presents a popup.

Ads

Ads are another annoyance when they are poorly situated on the page and interrupt visitors’ access to the site content.

Did you know adverts slow down the loading of pages? Work out why you have adverts on your site and if you’re getting the reward or if they are preventing your site from getting more visitors and engaging with you. What’s more valuable to your business – the additional ad revenue or sales of your products and services?

Summing Up

Websites are never finished. They are a work in progress. Technology improves, and customers’ needs change. Your site needs to be user-friendly, requiring dynamic content, fast page loading, and good navigation. Plus, your site must be secure and compliant with privacy requirements.

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