Quality is important when you’re creating videos for social media. As you may have noticed social media videos tend to run the gamut between polished and professional to raw and amateur, with the former outperforming the latter in most cases when it comes to views, engagement, and other metrics.
The good news is that contrary to what you might think, it isn’t all that difficult to create high quality videos from a production standpoint. In fact all you really need to do is take a few simple tips on board:
- Keep the camera as steady as possible
Shaky videos tend to suffer a lot in terms of quality, both because the shakiness itself looks less than professional as well as the fact that when the camera focus shifts and the image may look blurry. That is why it is crucial that you keep your camera as steady as possible when you’re recording videos, and may want to consider using a tripod or camera holder if you have difficulty holding it steady manually.
- Be cognizant of how you frame your subject
The manner in which you frame your subject (as well as any other elements) plays a significant role in how your video will be perceived. While framing is a vast topic, one good place to start is by trying out the ‘Rule of Thirds’ to help you frame your subject better. It basically consists of dividing your frame into thirds both vertically and horizontally, and then using those lines and intersections to guide the placement of the subject.
- Make sure the scene is well lit
When you are recording any scene you should try to ensure that it is well lit – though at the same time the light source shouldn’t be within the frame or that could cause issues. Ideally the lighting itself should be steady, and it might be helpful if there are multiple diffused light sources that illuminate the subject from different angles so that there are fewer shadowy areas that may look grainy.
- Keep an eye on the quality of the audio
It may sound strange, but audio quality is a critical component of the overall video quality. If the audio sounds muffled and unclear then the quality of the video as a whole will be perceived as bad. For the best results you should ensure that the microphone you are using to record audio is of a high quality, and that any external sources of noise are minimized.
As you can see none of the tips above are particularly complex, yet they can make a huge difference when it comes to the quality of your videos. In some cases video editing can help to smooth out any issues that arise, but it is always a good idea to nail down the quality right from the start of the production stage. In a nutshell: If you get it right from the get go, there’ll be less to fix later.