I was speaking to an old mentor the other day, who reminded me of something very important. He recently had to let go of employee that wasn’t meeting expectations. He didn’t go into much detail, but said: “Sometimes people don’t do things wrong, but focus on the wrong things.” I recently realized that this analogy […]
Tag Archives | social media strategy
Taking care to choose the right name for your ecommerce book store is one of the most important things you can do to get your business going in the right direction. This is particularly important for an online store, as your name will also serve as the URL your customers will use to find it […]
Quality is important when you’re creating videos for social media. As you may have noticed social media videos tend to run the gamut between polished and professional to raw and amateur, with the former outperforming the latter in most cases when it comes to views, engagement, and other metrics. The good news is that contrary […]
An organization’s data is considered the most vital asset of any enterprise. Companies that don’t understand the value of data and why managing it is crucial are likely to face challenges in the today’s digital revolution. For small and medium businesses that are continually facing an increasingly competitive market, understanding data and how it can […]
It’s 2014, folks, and Google isn’t waiting around anymore for bloggers who can’t keep up with the changing times. “SEO” is now an outdated term and has officially been archived, living out its retirement along with the phrase, “serving the web.”
Social media changed the marketing game for many industries, and when it comes to app development, you are not going anywhere without an effective strategy that uses it.
For a business of any size, blogging offers an excellent opportunity to reach prospective clients, spread awareness of your products and services and build your company brand. According to WordPress, nearly 70 million WordPress sites exist online. As one of the most popular blogging tools available, many businesses now rely on WordPress to springboard their […]
The instant Internet access afforded by smartphones has changed the way people use search. Not tethered to computers and home networks, searchers now tap into the Internet on the go to fulfill their immediate needs — like finding a good restaurant, a tow truck, or a public restroom.
Social media presence is essential to business success. It is the most efficient way for companies to communicate with their target market and express what they have to offer. Through social media, you can learn what your customers like… and what they don’t like.
It’s often the little things that we say that mean the most. Words can be extremely motivational and incredibly destructive. Ironically the less words we use the greater the impact and resonance.
As we start to integrate Social Media into our business we need to consider ways to calculate and measure the return on investment it represents.
The use of social media in digital marketing is nothing new. However, many businesses are only just opening themselves up to its power. In fact, small business owners are still pretty slow on the uptake when it comes to using Facebook, Twitter and the many other social networking sites out there.
Pinterest has become the latest social phenomena and using it strategically can boost website visitors quickly. Before willy-nilly launching a dozen or so pin boards it is important to understand your goal and pinning strategy.
Like all things new and shiny “Social Media” is starting to lose its appeal with people. This article is one of many that are starting to report a growing loss of interest in social networks such as Facebook and Twitter. The rise and fall of social media use follows a pattern that has repeated itself […]
Engaging social networks & other ‘free’ technologies costs time & effort. What are some ways to make a financial return from these tools?
I received my first invitation to connect on LinkedIn about five years ago. I did what most of us do when we don’t understand the value or implication of such an offer, I ignored it. It wasn’t that I didn’t trust the source of this invitation; it was just that I was busy and had […]