Creating a Productive Environment at your Agency

Productivity is the key to a successful agency.

You can have a winning digital strategy and service offering. Still, if your employees are unproductive and do not deliver results, your agency could be wasting money and not hitting deadlines.

Low employee productivity is mainly due to a lack of motivation. As an agency owner, it’s your job to instil that motivation in your staff so they want to perform well.

If you want to guarantee that productivity in your workplace or studio is at its very highest, read on to discover four exciting ways to motivate employees and improve results:

Let your staff make decisions

Giving your staff freedom can really improve employee productivity.

Nobody likes to be micromanaged, as it can be perceived as a primary sign of not having faith in your employees.

You show your confidence in their abilities by allowing your staff to work with their own methods and be flexible. When your team flourishes with its work strategy, it will want to be productive and prove it was right to be trusted.

The best agency managers empower their staff by giving them creative freedom. Once you trust your team, they will be able to get on with meaningful work, and you won’t have to worry about it.

Get project management software.

By using project management software, you’re allowing your team to see all critical tasks and how they relate to the bigger picture.

By using this kind of software, your staff will be aware of all deadlines that must be met to complete the project in its entirety.

This will help motivate your staff to meet them as it gives them a goal to work towards, and they’ll be able to see the impact of not delivering their work on time.

On a positive note, they’ll also see how their contribution fits into the bigger picture and how their achievements have impacted the whole team. Plus, with project management software, the entire company will also have visibility of these achievements.

Allow regular breaks

Sitting in front of a computer for eight hours a day can be taxing on any employee.

Without regular screen breaks, your staff can zone out and lose focus; that’s why it’s essential to re-energise them every so often.

To keep your staff motivated throughout the entire working day, encourage a five-minute screen break every hour to allow your team to let off some steam every now and then and recharge their batteries.

Encourage collaboration

Keeping yourself to yourself all day can work for some and not for others.

It can, in fact, be very detrimental to some workers’ productivity, as the lack of interaction with others can lead to incorrect work.

Encourage collaboration and teamwork in your workplace so your staff can bounce ideas off each other. Some workers thrive when working in a group, as it makes them feel part of a community and allows them to connect with their colleagues on both a professional and personal level.

This is one of the best ways to create a trusting bond amongst your team and helps motivate them to work together and not let each other down.

As an agency owner, it’s always important to remember how pivotal it is to motivate your employees. Without a driven workforce, you could lose some of your most significant assets and see your turnover decrease with a loss of clients.