Do What You Love: Choosing an Online Business Idea
It is much easier to make your business successful when you have a passion for what you are doing and when you can find an online platform that helps you reach out to as many customers as possible.
Here is a look at ways to choose a business idea that ticks as many boxes as possible, including why it can pay to dig deeper than choosing something you love, a formula for long-term success, plus some established business practices that are still very relevant in modern commerce.
Be wary of personal bias
There is a fundamental difference between thinking about the sort of job you would like to do or product you want to sell and what might actually work as a business model.
You might consider yourself a bit of a foodie and love eating out at restaurants but that doesn’t mean you are necessarily cut out to be a successful restaurateur.
The same can be said about a type of product that you are passionate about, which might be a personal favorite but it doesn’t follow that you could create a profitable business from it.
Follow your passion and interests to get a clearer idea of the sort of business venture you would like to start but be prepared to put any personal bias to one side if the numbers don’t stack up and you can’t see a way of generating a good profit from the idea.
Regardless of whether you are going to be selling a product or a service a key ingredient for success is to identify something that has the ability to be a repeat buy.
Selling the latest gadget that has a limited shelf life and ongoing appeal is going to mean that sales dry up in a short space of time, but if you can find a product or service that offers longevity through repeat orders or allows you to build up a customer base, this is where your focus should be.
Profit margins are the cornerstone of any commercial business model and you want to try and find a business idea that delivers a decent profit margin.
Companies can use aggressive pricing strategies to lure customers in but the idea is often to accept a loss on one product in the hope of making a profit overall with other items that are added to the basket at the same time.
If you sign up to a service like Amazon buy box you will be getting the chance to undercut rivals and win the order by offering the lowest price but continually lean profit margins will mean that you are walking a financial tightrope and it can make it harder to grow the business.
Finding ways to achieve a higher profit margin but still gaining an edge, through excellent customer service feedback, for example, will definitely help you to grow your business more easily than if you try to survive on wafer thin profits.
A methodical approach pays off
There is no real substitute for taking what can be classed as a traditional approach to starting your business and doing plenty of market research before you launch.
It is a no-brainer formula for success that pays off time and time again even allowing for adjustments in the way consumers now behave and do their shopping.
The way many of us search for and buy products and services might have evolved as the internet has become a constant in our digital lives but the basics of getting your business off the ground have really changed that much.
You need to research rival companies in your industry and see how they are performing financially and what it is they are doing that you think you could do better or compete against.
Carrying out thorough market research through looking at the competition and gauging the potential of the niche market you are looking at will often help you find an edge and give you a certain amount of direction and purpose right from the start.
Exclusivity is hard to come by
Very few businesses are fortunate enough to operate in a trading environment where they face little or no competition so don’t be dissuaded from pursuing an idea just because someone has already thought of it.
If you can do something differently or take an existing idea and improve it in some way you might just have found a business that could set you on your way.
If you can find a way of doing something you love and can earn a living from it that is going to be an even better and more powerful combination.