In the current age of global warming and ecological crisis, corporations large and small are falling over themselves to prove to their communities their environmentally-friendly credentials. Some customers know that companies being seen as green is now just as much about branding and public image as it is about protecting our planet. However, it’s still a win-win when the products and services have a lower carbon footprint.
While it won’t be hard to find an environmental statement looking at any public firm’s prospectus. A green mindset should not stop with your public image. Hence many companies genuinely go to considerable effort and expense to minimize the environmental impact of their operations.
Sometimes it’s the little things, like your choice of promotional or corporate gifts for clients, partners, or staff. Your marketers can, on behalf of your business, express your gratitude while at the same time reinforcing your company values. Let’s look at a few eco-friendly gifts that your customers and staff love.
Reusable Coffee Cups
In the US alone, 25 billion paper coffee cups end up in landfills every year, generating almost 175,000 tons of waste. Reusable coffee cups offer the perfect answer to this enormous issue.
Everyone has their own personal brew that they love. A quality cup that they can use over and over will add a welcome extra dimension to the daily java experience. Print your logo on the mug, and your clients will have you in mind whenever they settle back to savor their morning pick-me-up.
Eco Shopping Bags
According to some measures, somewhere between 500 million and 1 trillion plastic grocery bags are used worldwide yearly. Far too many of this staggering sum end up suffocating or poisoning wildlife, clogging drains, or cluttering oceans and landfills. Fortunately, many people are waking up to the disastrous environmental impact of these ubiquitous items.
Those who try to choose paper should not get complacent. A chronic oversupply of recyclable paper products way outstrips demand. This has sent raw materials prices plummeting, and much of the material ultimately ends up in landfills.
Fortunately, more and more people are cottoning on to the benefits of reusable shopping bags. Many are made from environmentally sustainable materials and are fast becoming an essential fashion items for shoppers everywhere. For low cost, convenience, and positive eco-impact, eco shopping bags are a perfect option.
As alluded to above, a major issue in the recycling industry is a catastrophic surplus of raw materials. There are simply not enough producers manufacturing sufficient volumes of recycled products to keep up with the supply. This results in obscene quantities of recyclable material ending up in landfills despite consumers’ best intentions. For this reason, purchasing products made from recycled materials is a critical part of the eco-friendly chain.
Various ranges of attractive, practical stationery and office products fit this bill. Pads, notebooks, planners, desk caddies, even pens, pencils, and computer products can all be found in recycled versions. Clients will love the practical way to make a difference.
Dressing the Part
Technology has created many environmental issues, but it can sometimes contribute to the solution. A wide array of synthetic fibers from recycled and/or sustainable materials such as plant cellulose, bamboo, hemp, and PET are available on the market.
Indistinguishable from traditional fibers, they provide a natural alternative that recipients will be delighted with, look great in, and feel wonderful about themselves. T-shirts, polo shirts, and baseball caps are just some of the many apparel items that most promotional product companies stock.
Whatever your preference, showing you care about our environment and the planet can be just as persuasive a marketing technique as expressing how much you appreciate the people that help make your business successful.