When you think about some of the most successful businesses in the world, who do you think about? We’re going to be some of the giants like Microsoft, Google, Nike etc. come to mind. But do you know they’ve done, or what they do to make themselves so successful? Chances are you might not even […]
You may be seeing the increasing popularity of people using the website Airbnb to host guests to stay on their property. Whether or not you’ve stayed in one yourself before, you’re probably familiar with the basic concept of how it works. Users upload photos of their properties and guests are able to apply for being […]
Online marketing is here to stay as more and more merchants get on to the Internet. Competition is high and bigger players make the going tough for smaller merchants. It is, therefore, time to innovate and find a niche. A little research and you could find out about products and services that people are looking […]
The average consumer is terribly distracted—and for good reason. The American Marketing Association reports that people are exposed to 10,000 brand messages per day. Amid all that noise, how does a business get people to look their way? The good news? There are proven strategies that, with a little tailoring, could be what shines a […]
As a restaurant owner and manager, you know how challenging and critical it can be to keep your business relevant. Hospitality is an essential factor when working in the service industry. You need to be continually looking for and reviewing ways to give the patrons of your restaurant an excellent dinner and experience. The effort […]
Every entrepreneur worth his salt understands the importance of an online presence. However, creating an attractive website and gathering a steady stream of social media followers doesn’t guarantee better sales. In fact, even the world’s most successful selling sites have an estimated conversion rate of 13%, proving that making sales is not as easy as […]
Are you all ready for 2018 to begin? It’s just a few weeks away so if you haven’t already started to think about the new year, now is definitely the time to do so. For many CEOs and entrepreneurs, a new year is a great chance to freshen up their business and set themselves some […]
According to the Small Business Association, more than half of all businesses fail within five years of establishment. The most common reason for this is finances. Money is what keeps a company afloat. When a business has enough capital, they can afford the costs of running a business. However, when a company mismanages those funds, […]
You might think that you know your business inside out, you created it after all. But when you’ve got lots of different employees and departments all working on their own separate projects, it can be easy to lose touch with your company. That’s a real issue because if you aren’t up to speed, you can’t […]
Almost half of new small businesses in the U.S. do not survive past their fifth year. However, such businesses do not fail overnight. Instead, when you take a closer look, you’ll see there are a couple of key signs that indicate to a dying business, months before it even happens. Most business owners will try […]
The way we do business has changed dramatically in recent years with companies now relying on the internet, communication apps and gadgets such as smartphones, tablets and laptops to get the job done. Innovative concepts and ideas are springing up all over the place. So, as the world becomes increasingly connected, let’s take a look […]
Just as a butterfly flapping its small wings can lead to natural disasters in far-off lands, so simple errors at work can have far-reaching consequences. If you don’t spot small errors at work or fix basic mistakes then the results can be catastrophic. It might seem unlikely at first but, just like the butterfly effect, […]
Saturday, November 25, marks the seventh annual Small Business Saturday. Created by American Express, this annual event celebrates small businesses with fewer than 150 employees. Last year, Small Business Saturday sales reached $15.4 billion, up from $5.5 billion in 2012. Prepare your business for success this year as you review top Small Business Saturday trends […]
Intentionally or not, you may have easily caused harm to your business, whether it was a misguided tweet or your finances come to light. There are so many things that can inadvertently cause your business harm, and not all of them are fixable. After spending so much time and money on creating and developing a […]
While doing business internationally is always a risk, the signs are in place that the global market is on the upswing. That means that if you’re a business owner, you might be missing out on a fantastic opportunity if you choose to keep your business confined to local areas. If your growth is stagnating with […]
There’s an old school of thought that says you shouldn’t do business with friends. But the truth is, there are some great advantages to doing business with the people whose company you enjoy most — whether it’s college classmates, best friends, or long-time partners. Can you imagine going to work every day and doing what […]
