Take just a moment to think about how you spend your time at work. Do you work all the time you work? If the answer is yes, then you belong to the 7% destined to a life of wealth and success. But, if you like the remaining 93%, then you struggle to stay on task.
Fortunately, there is a simple and elegant solution: systematize your 5 key business activities. Focus on setting up systems in the area of administration, finance, contact management, marketing, and sales.
Administrative tasks can be time-consuming. You can spend an excessive amount of time sifting through emails; invoicing; returning phone calls; making a to-do list; organizing your calendar; and so on.
The solution is to keep it all short and simple, and begin training yourself to reduce the time it takes. Focus only on managing messages and organizing tasks by priority. Set everything else you have to do on your task list.
Make a list of all the things you now do and how long it takes. If it takes you an hour, find ways to progressively reduce the time, going from 60 minutes to 45 minutes, then from 45 minutes to 30 minutes, and then, finally, from 30 minutes to 15 minutes.
You may not be thrilled at the idea of spending time figuring out how much money is coming into your business and how much is flowing out. But, if you set things up right, you can minimize the time you spend. You only need accounting software to keep track of revenues and expenditures to keep track of reimbursable expenses. Expense management software from Chrome River includes a common set of dashboards, entry screens, account selections, compliance policies, routing rules and approvals.
Your contact list will lead to more business. You need to surround yourself with people who lift up your spirits, educate you, and help you get referrals or create events. You should do this organically and keep track with either a contact book or software that works like one.
The primary difficulty people have with marketing is online information overload. There are so many ways of marketing any business that it becomes a project in itself to research the best ideas. Once again, simplify.
Reflect on what has worked best for you and apply it. For instance, you might notice that cold calling, advertising, and social media marketing have brought in the most leads. Stick with those instead of constantly staying on the lookout for a better way of doing it.
While marketing will bring in people, sales will persuade them to buy. Make a list of all your best practices and use the ones that have been proven to work. Avoid the time trap of constantly figuring out how to do things better and faster. Find a system that works and stick with it.
Using this 5-step plan, you’ll no longer find yourself distracted or interrupted by irrelevant things that sap your productivity. Instead, you will be highly productive and progressively increase business profits.