The Heating Company – Connecting with our Market

At the Heating Company we aim to connect to our market through every means possible, we have created a website, a blog and multiple social media connections – such as Facebook, Google + and twitter.

We have so many products to offer and to both home and business markets. Whether you are in the market for Ventilation, Cooling or Under floor heating

Below is a quote from Richard Adams the CEO of The Heating Company. Richard highlights some key aspects from his company’s journey, navigating the online world and using social media service provider Mobilize Mail to target the right markets.

Given the very competitive market and sluggish conditions The Heating Company International has made a conscious decision to target and parallel market to our total customer base. Our customer base is multi levelled with various price breaks, so there it is essential that pricing philosophy and specific customer targeting is pre-determined.

We also realised that we needed to put in place the ability for customers to buy direct on line, and the absolute need to utilise a professional e-marketing template, in tandem with a structured social media campaign.

After attempting to achieve this on our own, it became self evident, that we would not succeed without the correct software and with a specialised approach. Mobilize Mail has solved this problem with very affordable stepping solutions.

THCI is delighted with Mobilize Mail services and expertise and we are now moving through the steps and achieving great rewards.

For nearly 20 years, The Heating Company have provided products for the heating, cooling and ventilation needs of New Zealand homes and businesses.

Our company is innovative and flexible we have a product development program and source the latest high quality products. All our products meet and exceed NZ standards by undergoing testing – such as the NZ electrical compliance standards.

The Heating Company offer products at incredibly competitive prices and can supply a “Do it yourself” package direct to the customer. We have THC Agents nationwide who provide a Design and Installation Service that is both professional and personalised.