I was talking to business minded people lately and they were discussing how its all online these days. ‘that’s the future’ exclaimed the one ‘soon we won’t need shops’ replied the other, and so they went on agreeing wholeheartedly with each other that the internet had revolutionized the world and as such, the brick and mortar store was a thing of the past.
It is my opinion, that this is the problem with idiots. They hear the media make such statements, or they hear someone they respect say some throw away comment like this, they take ownership of that opinion and take it not only as something that sounds wise to say, but they actually take this BS and begin to agree with it and before too long they are spouting this stuff as their own opinion.
That’s not a smart move. But it can also be very damaging. In business, as with everything in life, you are going to encounter many people that sound as if they know what they are talking about, and just like anything else in life, many are full of crap. If you are to pick a business advisor, don’t be fooled by some well written article they wrote, or how fancy their website seems to look. In the end they are just human like you, and they need to show actual proof that they are worth their salt ie a list of businesses they have run or helped that have done well, and you need to ring those businesses to make sure these claims are legitimate. Too many people are conned every year by people and its generally because basic homework was not done.
Mentors are great, they are people in the business world that you know and respect. They don’t charge a cent to help you and they generally make sure that you are ok but they leave you to make mistakes and graze your knee’s so that you can learn properly, but never to a point that puts you at serious risk. If you are lucky enough to have a mentor then you will understand why I talk with warmth about them.
With mentors, they should encourage you to do your own homework also, possibly because they know that it is bad to give you all the answers, partly because they may not know all the answers, but mostly because they will know that some of the most enjoyable times in business are those late nights awake at your desk, reading, researching, pondering problems or questions, and finding the answer for yourself. That moment at 1:34 AM on a Tuesday morning when after hours of work and many cups of coffee, finally, the answer leaps out at you and you can’t help but wave your hands in the air and say ‘yesssssss’.
If you do not have a mentor, or business advisor, don’t panic. They are not the be all and end all of getting ahead. It just means that you will have to work a bit harder on your own, doing the same research for yourself that you would have had to anyway, but thinking a bit more for yourself.
Thanks for joining me for part 3 of my articles on starting a business in New Zealand. As always you can find all of my articles free on my site at giftplanet.co.nz and feel free to join me next week when I hope to wrap up these articles with part 4, my final article in this series.