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eDM Personalisation Tips

First impressions count and you can make a good impression with your email marketing list subscribers as soon as they opt in to receive your emails. We have a couple of tips for you.

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Posted in New Zealand 0 Comments

Hard lesson in how not to run a company

Reports this week from the legal judgment on the failure of South Canterbury Finance (SCF) show how a big company that arose out of a small family business failed in part because the systems and processes in place didn’t work for a large financial company. Brian Gaynor writing in the New Zealand Herald calls it […]

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Posted in New Zealand 0 Comments

Do You Fear A Job or Career Change?

Changing your career path part way through your working life can be thwart with challenges and mixed emotions. We know in life ‘change’ is inevitable, yet most of us don’t embrace it, in fact we’re scared of it and do anything to avoid it. Search results on Google suggest we stay in jobs and careers we don’t like due to the fear of change and that there is likely 80 percent of us doing just that.

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Posted in Mindset 0 Comments

How To Boost Landing Page Conversions

Landing pages are created to present targeted information to visitors.

Often landing pages also contain forms to capture data off the visitors. How the form is presented and what you are capturing may determine your landing page conversion rate.

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Posted in New Zealand 0 Comments

IT Security – State of Play Update for October 2014

New technology initiatives such as cloud computing, mobility and BYOD are designed to reduce cost of business however the security sector sees a widening gap between the ever growing complexity of connected devices and the ability of the security team to secure the environment and quickly detect and resolve incidents within the business.

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Posted in Security 0 Comments

Small business challenges in Ireland and New Zealand

I’ve been in Dublin recently with my daughter and her family. It was a busy time with her young children and chef/restauranteur husband but lots of fun and very different from life at home in New Zealand where I live with my husband and a cat! What I found interesting was the similarities between Ireland […]

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Posted in New Zealand 0 Comments

eDM and Blog Writing Tips

eDM email and blog post writing is easy when you know how. Copywriting is skill that is learned and honed with practice.

You don’t need to be a subject matter expert to write easy to understand email copy or blog posts your subscribers will enjoy and respond to.

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Posted in New Zealand 0 Comments

5 Reasons Why You Should Blog Forever

Human nature has it that either man goes out to do something on his own, or there has to be something big, strong, mean, nasty, or extremely tempting for him to make that leap over. Motivation isn’t as straightforward as we tend to think it is.

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Posted in Marketing 0 Comments