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Marketing and the maturing manufacturer Retiring Early A small business will only grow when you let go How to Say What You Really Mean In Business Networking 5 ways to make sure you provide great customer service
 

Marketing and the maturing manufacturer

Your manufacturing business is poised for growth. You’ve just won that large client your sales team have been working on for years. You’re about to enter new markets that could create unprecedented opportunities.

Retiring Early

It wasn’t so long ago that most people had an expectation of retiring completely from the work force the day they became eligible for NZ Superannuation.

A small business will only grow when you let go

The X-Factor behind every great business is a combination of great leadership and great people, and neither can exist in isolation to the other.

How to Say What You Really Mean In Business Networking

Nothing is more potentially devastating to a business than poor communication. As a team leader, it's important to make sure that your entire team knows what the company goals are and how you mean to accomplish them.

5 ways to make sure you provide great customer service

Gone are the times when it didn’t matter so much if a few customers got upset or had issues.

Using Deviant Behavior to Change Outcomes

17 May 2013

Several years ago I heard a speech I still think about, so it must have been a good one. I thought about it again recently when I had a discussion with someone about “benchmarking” – which is when an organization changes its practices to better mirror those of top performers.

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Posted in General

Marketing and the maturing manufacturer

17 May 2013

Your manufacturing business is poised for growth. You’ve just won that large client your sales team have been working on for years. You’re about to enter new markets that could create unprecedented opportunities.

Read the full story

Posted in Marketing, Top 5

Does Email Marketing Create Sales For Your Business?

15 May 2013

There is a very simple way to find out if your email marketing is creating sales for your business. When you use an ESP like Mobilize Mail you get statistics per eDM (email marketing) campaign.  These statistics let you know…» read more

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Posted in New Zealand

Frugality is not the Key to Riches

14 May 2013

One of the greatest myths of wealth creation is that being as frugal as possible is the key to riches and a happy life. There are countless articles written about how to save money and become wealthy by recycling materials, making your own household cleaners, growing your own vegetables, upcycling furniture and so on.

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Posted in Finance, New Zealand

Doing Business in China 5 Kiwi Tips

10 May 2013

I interviewed Kevin Lai, Asia General Manager for Actronic Technologies (a New Zealand multinational that successfully markets electronic weighing equipment around the world) I asked for kiwi-oriented advice.

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Posted in Marketing, New Zealand

The Masters – Watch-out for Leaders Who Pursue Perfection

10 May 2013

I recently attended the Masters Golf tournament for the first time – it was on my bucket list. The Masters is played every year at the same course - Augusta National, which is in Georgia. Augusta

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Posted in General, Management

What is the Elnur® Thermal Radiator?

10 May 2013

It’s that time of year where you assess your heating requirements for another New Zealand winter. With so many heating products on the market it is quite a job just researching which products are ideal for my home. The Elnur Thermal Radiator has caught my eye for all the right reasons. When radiators come to. [...]

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Posted in New Zealand

Orcon needs to improve its customer service

09 May 2013

Fair Go last night highlighted the appalling customer service Orcon provides. However one thing Fair Go did not mention is the excellent customer service provided by the Orcon team who manage the Orcon Twitter support account.

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Posted in Management

How to Lead with Attitude – Part 2

07 May 2013

I think that a positive attitude comes when we are happy, when we are having fun, and when we laugh at ourselves and the situations we find ourselves in.

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Posted in General

When Helpers Are Leaders – Three Lessons from the Boston Marathon and UNH

07 May 2013

If you are from the greater Boston area, you won’t forget the Boston Marathon massacre for the rest of your life. We all know people who were there and many of us know people who were killed or injured. As I look back on this time, there are three management and leadership lessons I will remember.

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Posted in General

How to Lower the Cost of Your ACC Premiums

07 May 2013

Self employed people are burdened with heavy expenses to comply with Government requirements and one of these is the cost of ACC cover. For tradespeople in particular, who have a high risk of injury, the cost can be significant.

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Posted in Finance, New Zealand

The Flight from Bonds

06 May 2013

As every seasoned investor knows, the four major classes of investment assets are cash, fixed interest, property and shares. In a fully diversified investment portfolio, cash and property usually count for a much lesser proportion than fixed interest and shares.

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Posted in Finance, New Zealand

New Mobilize Mail Service – Get More From Your Transaction Emails

03 May 2013

Emails sent from your website or business system are called transaction emails. This blog post lets you know how your business can use our TXN – transaction emails service for your website or business systems emails. By way of acknowledgement of action taken…» read more

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Posted in New Zealand

Insights from Boston of a Different kind

01 May 2013

Hi team – Paul O’Donohue here. Wow – Our recent trip to Boston was intense. If I wasn’t at a shop with my niece I would have been at the Boston marathon when the bombs were going off – scary. The OMG conference held in Boston was amazing. We took home international awards and had [...]

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Posted in New Zealand

Case Study: How Mobilize Mail Helps Clients Keep In-touch with their Customers

30 April 2013

Mobilize Mail provides customised eDM (email marketing) solutions to New Zealand public and private sector clients. Below is one example of how a client communicates with their workshop attendees before and after the event.

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Posted in General, Marketing

A great example on why you should never build your business on another businesses data

27 April 2013

When a business creates a product off data that they do not directly control or own then that business runs the risk of being at the whim of the data owner.

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Posted in Management

Annah Stretton would like to wish you a Happy ANZAC Shopping Day

25 April 2013

I doubt Annah Stretton would show such disrespect to post this on FB on the same day. At a guess its a 20 something "socail media expert" they employed who knows nothing of WAR and sacrifice.

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Posted in General

Business coaches – are they worth it?

24 April 2013

If you’ve ever wondered about hiring a business coach chances are you’ve weighed up the cost of engaging one vs the pay-off you’ll get. Maybe you know someone who’s had a business coach before and their success was less than mediocre. So it's a good question to consider.

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Posted in Management, New Zealand

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