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5 Lessons from the Bully Pulpit

As I read Doris Kearns Goodwin’s The Bully Pulpit this summer, I was awestruck – awestruck by her work and awestruck by the leadership of Teddy Roosevelt, William Taft, and Samuel S. McClure. While Goodwin tells us about these three leaders and others, she also teaches us about the American political and social landscape of 1900.

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eDM Conversion Rate Optimisation Tips

eDM (email marketing) analysis of measurement is often overlooked. The feedback in the form of open and click statistics is accepted without it working being utilised to improve the conversion rate of next campaign.

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Posted in New Zealand 0 Comments

Is Your Business Using CRO?

Conversion Rate Optimisation is all the rage for marketers worldwide. Conversion Rate Optimisation aka CRO is utilised by marketers to work on improving website conversion rates from existing visitors.

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3 reasons your family business might fail

Over time, a family business can become complicated to manage even though it may have been fairly straightforward to start (and exiting the business can be even more complex!). It’s not uncommon for relationship issues or arguments over debt to be the central cause.

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Trust is Built with Consistency

We all know the adage ‘consistency is key’ but what about this quote – ‘trust is built with consistency’?

It aptly sums up what can achieved for businesses from the discipline of being consistent ­ especially with email marketing.

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15 minutes action plan : tidy your desk

Although many people tend to work in the electronic environment, there are times when desks get covered in paper. If your desk frequently gets messy, my 15 minute action plan may be of help. It will help you to clear your desk of unnecessary papers with the minimum of fuss and in a short space […]

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Realistic Password Management Tips

No doubt you have read numerous articles warning you to have strong passwords and a different password for every account. For most people this advice is unrealistic since most of us have at least 20+ accounts all requiring a username and password – everything from online banking, social media profiles, online stores to paying for cinema tickets.

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