When you are running a website there are all kinds of different dangers a designer can run into. When you are running a website where you are attempting to sell your photographs there are rather distinct factors you are going to need to have to worry about. Hackers and malware are things that everyone on the Internet needs to worry about.
As I read Doris Kearns Goodwin’s The Bully Pulpit this summer, I was awestruck – awestruck by her work and awestruck by the leadership of Teddy Roosevelt, William Taft, and Samuel S. McClure. While Goodwin tells us about these three leaders and others, she also teaches us about the American political and social landscape of 1900.
eDM (email marketing) analysis of measurement is often overlooked. The feedback in the form of open and click statistics is accepted without it working being utilised to improve the conversion rate of next campaign.
Conversion Rate Optimisation is all the rage for marketers worldwide. Conversion Rate Optimisation aka CRO is utilised by marketers to work on improving website conversion rates from existing visitors.
Over time, a family business can become complicated to manage even though it may have been fairly straightforward to start (and exiting the business can be even more complex!). It’s not uncommon for relationship issues or arguments over debt to be the central cause.
Small businesses are the lifeblood of the economy, but it is not easy to run one and succeed. Indeed, it is much easier to start strong and find yourself struggling down the road – and not too far down.
We all know the adage ‘consistency is key’ but what about this quote – ‘trust is built with consistency’?
It aptly sums up what can achieved for businesses from the discipline of being consistent especially with email marketing.
Finding the right candidate for a job opening is complicated, especially if the position requires specialized skills. Many of the traditional ways of finding candidates (online job boards and classified ads) are not returning the results that employers need.
Although many people tend to work in the electronic environment, there are times when desks get covered in paper. If your desk frequently gets messy, my 15 minute action plan may be of help. It will help you to clear your desk of unnecessary papers with the minimum of fuss and in a short space […]
Your logo is an integral part of your business identity and should be a strong icon for your brand. As one of the most highly visible elements of marketing you need to make sure it is working hard to strengthen your image in the minds of your existing and potential customers.