Online Marketing Basics for Small Business: Week 3 – Blogging

In this third part of a five-part series on online marketing for small business, we will look at blogging and content marketing. iMedia Connection found that “60% of consumers feel more positive about a brand after consuming content from it”, with over 75 per cent of marketers utilising a blog as an aspect of their […]

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Should You Hire a Virtual CFO?

Companies of all sizes can face multiple problems when they first start off and financial difficulties are one of the main ones. Managing finances when first starting up can be confusing and stressful for those who haven’t had to deal with it before and have a lot of other things to deal with, which is […]

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How to Manage Money with Credit Cards

Credit cards provide several advantages that include the ability to conveniently make urgent purchases and avoid carrying cash around with you. They protect you from fraud and provide the opportunity to receive worthwhile rewards when you buy certain items. While enjoying the advantages of owning a credit card, you also need to handle it responsibly.

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Why Small Businesses Only Last 4 Years – And What You Can Do to Keep Your Small Business Thriving

Did you know that the typical small business has an average lifespan of 4 years (ABS 2013)? There are a multitude of reasons why small businesses go out of business but generally there are two key issues – lack of access to capital (investment funds, loans or revenue from sales) and inability to manage costs […]

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Can an MBA Help You Start Your Own Business?

Popular wisdom holds that young, aspiring entrepreneurs needn’t bother to earn an MBA. It takes time and money to earn a Master of Business Administration, and most middle-management types can get their companies to pay their tuition at some point during their careers. If you want to start a business, on the other hand, you […]

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