From idea to retail merchandizing, it can take what seems like an eternity to bring your new product to life. If your product is a pharmaceutical, it will take over a decade. The reason we have a patent system is to provide the inventor with exclusivity on the idea for a long enough period of […]
If you own any kind of retail establishment ‘from a kiosk to a store or from a restaurant to a movie house’ you’re familiar with the cash register. Once the lights go on and the doors open, the cash register becomes the central point for almost all business activity. However, if you’re still using one […]
Every local business site needs a solid foundation of quality links in order to be competitive in the search engines. Here is a list of quality links which are easy to obtain by anyone. You don’t need to be a SEO expert to get started; all you need is an empty spreadsheet, a form filler […]
eDM Precision is key in 2015. Your business email marketing list subscribers will most likely receive more emails this year, so eDMs (email marketing messages) need to stand out.
A well designed website is your online equivalent to your top-performing salesperson. It influences your customers, and helps them decided if they want to buy from you. To get the most of out of your website, there are 5 fundamental elements to consider.
Outsourcing is often seen as a taboo topic by aspiring entrepreneurs. On one hand outsourcing is great for reducing overhead, something any smart business leader wants. On the other, it’s consistently cited as one of the most disliked aspects of modern free enterprise.
The internet advertising is a typical field of expertise where buying the right ad inventory and ad space moments before a website loads on the user’s screen. Before RTB, the prices of the ad inventory were placed at a fixed rate and impressions were sold on first come first serve basis.
It is said that a penny saved is a penny earned. And who would understand this old adage better than a businessman who’s just floated his very first startup. The early days of business call for the prudent use of money and cost cutting on every front. This includes costs related to business travel.
If you’ve recovered from the holiday rush, it is time to take a look at what’s happening in the online retail frontier and predict the trends that are likely to play a significant role in 2015. Let’s take a look at the emerging trends of 2015 and what online retailers should arm themselves with in […]
You hear the words landing page getting tossed around a lot, but as a small business owner it is difficult to keep up with all the latest marketing jargon. You understand that a landing page is important for SEO, but you are unsure of what it is or how it works. Yet you don’t want […]