When it comes to any form of marketing or promotion, the first question that every business owner should ask is “Is it worth it?”
So many businesses make the mistake of joining social media sites, creating blogs or send spam to your emails to try and shove their products down...
Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting --...
Our New Zealand sister site BusinessBlogs.co.nz got into a spot of trouble with Twitter about 7 days ago.
Online community is like world peace – everyone thinks it is a good idea but it means something different to each person.
What do Disney World and social media have in common? The answer to the question is social engineering. I recently gave a talk at LexisNexis about...
Designing online communities for business is a subtle blend of creating the right business model, a clear understanding and service of member needs and a usable...
What do you get when a VP of Influencer Relations from SAP, the founder of Silicon-Valley Watcher and former Financial Times Journalist and a Social Media...
Not all online communities for business succeed. In fact, many fail. The failure rate for online communities has been a popular research topic over the past...
At a BlogHer conference I attended awhile back, I met some people from Yahoo! Shine, which is the online destination for women looking for the latest...
Social media is becoming a huge tool for businesses and how they promote their company and brand. Many small businesses are still not using sites like...
“If you build it, he will come.” - Field of Dreams. If only this were true for any kind of online community. However, waiting for new...
LinkedIn and Twitter recently announced that users who have profiles on both social networks will now have the option of pushing LinkedIn status updates out to...
I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online.
Gartner just released a report “Predicts 2010: Social Software Is an Enterprise Reality” identifying the direction enterprise social software will take in the coming year. Their...
This discussion piece is for business owners seeking a no-frills explanation on how social media can add value to their business. So in essence social media...
