The 10 tips below for getting the most of our social networks for business was provided by a REAL small business who successfully uses social media to add value to her business.
10 Tips for getting the most of out social networks for business
- Tweet/Facebook every day – at least once a day on Facebook, a few times a day on Twitter. Don’t overdo it on Facebook – people will ‘unike’ you or hide you!
- Don’t sell sell sell. Instead chat, interact, respond, RT, ask questions, and always be relevant.
- Follow back on Twitter – don’t be seen to be too important to follow back (just like in our everyday ‘offline’ world, people do not like being ignored and like to be noticed)
- Always thank your followers if they RT one of your tweets, always!
- Use a good application for tweeting, eg: Tweetdeck, Hootsuite, so you can set up relevant columns, to make it easier to not miss what you deem to be important tweets, like when someone ‘mentions’ you, DM’s you – do your very best to never miss these and always respond – always
- It’s ok to ‘sell’ yourself, every now and then, but not straight away, build a good list of followers first, build that rapport and trust – ask questions, answer questions and when the time is right, or if the subject comes up – sell, but do it ‘gently’ and in a friendly way
- If you blog, tweet your blog post, facebook your blog post, don’t miss the opportunity to spread the word
- If you have a Facebook page make sure you change the default setting from ‘Just Your Biz Facebook Page’ to ‘Your Biz Facebook Page & Others’ – there is nothing worse for somebody ‘Liking’ a new Facebook page only to be greeted by nothing other than what the page owner has pushed (and that’s what it looks like – being pushy) – ‘Likers’ want to feel part of a community, and see what they have said, what others have said, and then what you’ve said! They also want to see you responding to Likers questions & comments. Oh actually, there is something worse than seeing ‘Just Your Biz Facebook Page’, and that is when you click to ‘Your Biz Facebook Page & Others’ and see absolutely no interaction, posts or replies from the owner of the Facebook page – to me this is complete and utter ignorance – what goes through my mind is “they don’t get it”.
- Learn about FourSquare and start using it, and understanding how it can help your business.
- Finally, be patient (and don’t worry about the numbers, it’s about quality, not quantity) – it takes a while to build your network – at least 3 months to start getting traction, and put in the time, it’s worth it.