Tag Archives | marketing strategy

SEO

Understanding Google RankBrain and How It Affects SEO

Google announced RankBrain in late 2015, seemingly ages ago according to today’s standard. Yet, many marketers and even SEO practitioners don’t recognize the existence of RankBrain, and so, fail to understand how it may affect our marketing and especially SEO efforts. In this guide, we will discuss all the ins and outs of Google RankBrain: […]

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people

3 Common Marketing Mistakes That Nobody Tells You About

Marketing can be tricky, especially with the abundance of tools and content we now have access to. Social media, email, GPS, apps, web display, events, blogs, influencers and so many other factors need to be taken into consideration. With so much to consider, it’s not uncommon that companies make some mistakes. In fact, according to […]

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Tried and tested ways of attracting new business

Whether you are a start up trying to grow or an established, successful company, you must always be attracting new business. To become complacent because you already have a loyal customer base could be detrimental to your business. That being said, finding new customers won’t necessarily be easy – but it is imperative. So, to […]

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business mindset tips

Importance of local citations

What is a citation? Citation is a way of informing your audience that some content from your work belongs to a different writer, researcher, etc. It’s a way of acknowledging someone else’s efforts and provides the audience the information regarding the author whose work you have quoted, the year it was published in, the title […]

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Link building 101 – what makes a great link?

Any good link building campaign must start with the creation of a solid strategy. But, definitely, link building is no longer what it once was. After the famous Google algorithmic update known as Google Penguin, lots of the link building strategies that used to work wonders no longer do the job. Now, quality reigns over […]

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Major Marketing Mistakes Your Business Can’t Afford To Make

Success for your business isn’t just dependent on the quality of product and service that you are offering to your clients. In fact, it has a lot to do with the marketing strategy that you use and whether its effective in getting people to actually buy the item you are offering. With this in mind […]

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Getting Your Online Business Off To The Best Start

More businesses are choosing to move or start online every day; clients, customers, and consumers alike are choosing to head on to their devices to invest their money because the internet offers such convenience. Shopping and searching in an online environment can be done anywhere there’s wifi, and at any time of the day, making […]

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How to Promote Your Real Estate Business

Nowadays, all businesses need to have an effective marketing strategy in place if they are to have any chance of growing their business and making a mark in their industry. This is most certainly the case when it comes to the real estate sector. Competition is fierce, and you need to make your business stand […]

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A Step-By-Step Guide To Documenting Content Marketing Strategy

As a marketer, you already know that ‘content is king’ and you are leaving no stone unturned to make your content marketing strategy win. But have you ever thought of documenting it? Well, a documented strategy can help you align your team, streamline your work process, and drive great results to make your efforts stronger. […]

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5 Costly B2B Branding Mistakes to Avoid at All Costs

I had a discussion with one of my friends the other day. She used to operate a residential cleaning service. She rebranded herself as a commercial cleaning company, because the money seemed better. She has discovered that there are more challenges than she expected, particularly related to branding.

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BusinessBlogs

5 Reasons Why Content Marketing Is Crucial for Businesses Today

Content marketing might be something that you’ve heard a little bit about in recent years. And there’s a reason for that! More and more companies are learning that customers don’t just want advertisements thrown into their faces every day. They want companies to offer them real value in everything that they do, including the products […]

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Growing

Here are Top Marketing Tips to Help Your Business Grow

Running a business without proper marketing strategy in place won’t take you anywhere. No matter how great your services are or how flawless your product may be, if they are not reaching the target audience successfully, you’re missing out big time. In today’s stiff competition, a business that is able to reach its prospects is […]

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social

Three Tips To Improve Your Social Media Marketing Strategy

Social media has exploded over the past couple of years. Gone are the days where there is just Facebook and updating your status from time to time. So it makes complete sense that businesses are on all forms of social media too. If it is an extra way to promote your brand or business, then […]

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telephone

Marketing Doesn’t Have To Mean Facebook

If you own or run a business, then chances are you have trawled through blog after blog in an attempt to learn how to market yourself better, more effectively and in a more cost-effective manner. The problem is, each of these blogs has probably highlighted the power of social media when it comes to marketing. […]

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