Sometimes, in spite of your marketer’s best efforts, your business email marketing campaigns are failing to deliver the desired results. The open and click rates are not as good as you’d expect despite your superb email list so what can you do to turn the results around and secure better conversion and ROI from your […]
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Email marketing is one of the most essential ways to communicate with customers today, indeed it is one of the most essential aspects of digital marketing, yet it can be notoriously hard to get through to customers using email marketing, as all too often our emails end up in the spam folder. Interestingly, there are […]
Email is one of the business marketing tools that yield a high return on investment when used well. The tool can be used to share business news, product launches and new blog posts for the company. However, while email is an effective tool, ensuring the subscribers receive, open and read their emails is the biggest […]
Content marketing is one of most effective ways to increase traffic to your website and reach your target audience if more effective manner. Content has been the king and it will be for times to come because of its effectiveness and result oriented marketing campaigns. Content marketing has a lot of benefits ranging from reaching […]
Expensive data plans and image loading time are two reasons to carefully consider your use of images in email marketing. The use of mobiles to view emails has increased however the data plans are not dropped in cost so images in emails can be blocked from downloading. Therefore avoid using just one image as the […]
So, you own a small business and have a very limited budget allotted for marketing, what do you do? Here is a hint: Try utilizing emails as a tool for your brand’s marketing. It is free and is still widely utilized by blogs, services websites and online shops throughout the world.
First impressions count and you can make a good impression with your email marketing list subscribers as soon as they opt in to receive your emails. We have a couple of tips for you.
Landing pages are created to present targeted information to visitors. Often landing pages also contain forms to capture data off the visitors. How the form is presented and what you are capturing may determine your landing page conversion rate.