So, you own a small business and have a very limited budget allotted for marketing, what do you do? Here is a hint: Try utilizing emails as a tool for your brand’s marketing. It is free and is still widely utilized by blogs, services websites and online shops throughout the world. Email lets you connect with your current customers with ease and is widely regarded as a great way to convert possible customers in to permanent customers.
Here are some email marketing tips that will surely aid your small business, no matter what product or service you offer:
Tip #1: Make Your Registration Process Simple
Email marketing allows you to provide convenience in terms of registration so, try using this benefit to boost your marketing. All you need to do is to simply send a mail asking for the receiver’s name and email address for the registration process. The user only needs to add these details and reply with a simple click. As a further option, you can give people the choice to register on your business’ social media accounts. Just send them your account links in the email and let them decide for themselves.
Tip #2: Offer Incentives
Besides the benefits, just state the incentives in a plain and simple manner and show why your product/service is a great buy. Remember that your aim is to captivate the attention of your target audience and your message should complement these incentives. For example, if you are offering something for free with the purchase of your product/service then try to state this at your email’s headline.
Tip #3: Provide Info on What to Expect from your Business
It would be a good idea to use email for promoting some of your finest deals. This is something many small businesses do. This is because it allows them to let their target audience be better aware of what they have to offer.
When promoting, try not to make promises that you cannot fulfill. You can add info graphics in your email; this will surely let the audience understand what your business can deliver to them.
Tip #4: Make the Information Easy to Grasp
Adding technical details about your business might impress a few viewers, but a vast majority will surely be annoyed by it. Instead of adding information such as statistics or rates of success, try to focus on basic facts. You should also make your text appear as clear as possible. This will let the viewers feel easy to grasp your message.
Many small businesses often add video links with their emails. This is a great idea to adopt since this will allow the audience to easily grasp your overall message. Just remember that your video should not be of long or boring. Plus, you should provide links in email as well.
Tip#5: Do Your Research on Your Target Audience
Before sending any emails, it is important for you to assess your target audience. Try seeing the preferences of your chosen age groups or social groups. This will let you customize your message according to their choices.
Tip #6: Make Your Email Mobile Friendly
Mobile devices such as smartphones and tablets hold the future of communication. This is why it is important for you to customize your email messages according to these devices. Try making your emails as mobile friendly as possible. You can do so by first testing your message on these devices.
Email gives you so many options in relation to your marketing activities. All you need to do is to give them some time. You can also choose services of marketing professionals such as Mailigen for your marketing efforts.