Why doesn't your marketing work? Reason #2 - Maybe you are marketing Processes, Features, and Benefits/Results when you should be marketing Outcomes.
Guiding Principles of a business are necessary (honesty, integrity, customer service, etc.), but there is another set of principles that help the Business Owner in particular...
Reason #1 why your marketing doesn’t work – You are using Big Business marketing rules. If you’re playing by their rules, you’re going to lose just...
The mosquito in the nudist colony is thinking, “I know what to do, I just don’t know where to begin.” As business owners, we might have...
Whether you’re running a business selling products to customers or delivering services to clients there will be a number of aspects of the way you operate...
Somebody did a study of sales people who make over $250,000 and found out that the #1 reason for their success was SPEED OF EXECUTION.
Occam's Razor says that given two possible answers to a problem, the simpler one is usually right. If we applied this ancient idea to business, we'd...
The biggest problem in trying to grow a business is that we’re too busy making money. It’s not a play on words – it’s a serious...