Today we have many options available, from shopping online to choosing to buy local. While we more choice now than the one butcher or bakery on...
Regardless of the size of your business or the industry, you are operating in, arguably the most valuable thing you own is your company’s brand (and...
What do Coca-Cola, Google, and McDonald’s have in common? You instinctively know something about them. Indeed, you probably consume their products or use their services. While...
Your brand identity encapsulates all of your brand’s visible elements, including your logo, design style, and colour palette, all of which combine to make you distinguishable...
What is brand tracking, and how can measuring the metrics improve your marketing strategy? To answer this question, we take a step back. What we know...
There are almost 3.5 billion social media users across the world, and people spend an average of 142 minutes a day on social media. Social media...
The elusive dream of business success captures the imagination of existing and aspiring business owners everywhere. And in the many centuries of doing business, many entrepreneurs...
Many consumers turn to company reviews for insight into brands. As a marketing professional, you need to manage your company reviews effectively. Those who fail to...
Although shopping online is the new fad, heading out to an actual shop still has its own special perks. There’s something far more interesting and exciting...
The digital marketing field has always been gathering data, not only at the company level but also within the market for comparison purposes. As a result,...
The likes of Coca-Cola, McDonald’s, and Nike are some of the most successful businesses in the world for one primary reason: they know how to build...
Picture this scenario: you walk into your office one morning to see pandemonium. Your employees are in an agitated mess, you know something is very wrong....
In the current times where small businesses are changing rapidly, it appears that it is only the latest companies that are lively enough to gain success....
It should come as no surprise that, in a world filled with qualitative technologies, food safety standards are at an all time high. This watermark, though...
We can all think of a business or celebrity who has gotten into trouble posting something thoughtless or inappropriate on a social media channel. We now...
For many businesses, social media is one of the number one forms of communication and contact. Users and customers go to corporate social media pages for...
