Business survival is a broader concept encompassing a company’s health and viability. On the other hand, brand survival is more specific, focusing on the resilience and...
Regardless of the size of your business or the industry, you are operating in, arguably the most valuable thing you own is your company’s brand (and...
What do Coca-Cola, Google, and McDonald’s have in common? You instinctively know something about them. Indeed, you probably consume their products or use their services. While...
Your brand identity encapsulates all of your brand’s visible elements, including your logo, design style, and colour palette, all of which combine to make you distinguishable...
What is brand tracking, and how can measuring the metrics improve your marketing strategy? To answer this question, we take a step back. What we know...
There are almost 3.5 billion social media users worldwide, and people spend an average of 142 minutes daily on social media. Social media is a great...
It wasn’t long ago when we shopped exclusively at physical stores and markets. There was no online shopping, so it was harder for shoppers to do...
The elusive dream of business success captures the imagination of existing and aspiring business owners everywhere. And in the many centuries of doing business, many entrepreneurs...
Many consumers turn to company reviews for insight into brands. As a marketing professional, you need to manage your company reviews effectively. Those who fail to...
Although shopping online is the new fad, heading out to an actual shop still has its own special perks. There’s something far more interesting and exciting...