There are almost 3.5 billion social media users across the world, and people spend an average of 142 minutes a day on social media. Social media is a great way to stay connected with friends and family, but social platforms are also a channel of communication between brands and consumers.
However, to truly create a killer social media presence, business owners should follow the following 6 strategies when building their online presence.
Create A Social Media Marketing Strategy
A business should never start a paid marketing campaign without a strategy, and the same is true when it comes to social media.
One of the greatest mistakes a business can make on social media is to avoid creating a marketing plan. Social media channels present a tremendous opportunity for businesses to engage their audience, but only if harnessed correctly.
Business owners need to define their target audience, social media marketing goals and outline a plan of action to accomplish their goals. After all, there is no use in mindlessly posting updates to social media without following an overarching strategy.
Visual content has been shown to increase a consumer’s desire to continue reading by as much as 80%. Therefore, it’s no surprise that one of the most effective strategies for building a social media presence as a business is to use visual content.
Infographics, videos, or professional product photos are a few visual elements businesses can incorporate into their social media posts. This doesn’t mean every post has to contain visual content, but having at least several posts a week across social media channels that contain a high-quality piece of visual content can help brands engage their audience more effectively.
Post When Your Audience Is Active
Depending on a business’s target market, the majority of users may be active at specific times on varying social media platforms. Scheduling posts or announcements for these peak times is a simple and free way businesses can expand their social media reach and effectiveness.
Most social media platforms provide analytics that shows user engagement. Conducting a daily breakdown of what hours lead to the most social media interaction with followers is a great way to optimize a posting schedule.
While social media is a great way to touch base with consumers and to improve brand recognition, providing value to a target audience is also critical.
Providing value to consumers through social media channels is an easy way to grow an online following and to encourage more engagement from customers. Creating informative articles or videos that inform consumers on different ways to use a product is one way to create value-driven content, but there are other options as well. Holding giveaways, offering discounts to online followers, and linking consumers to other useful resources are a few other ways businesses can make the most of their social media presence.
Treat Social Media Platforms Differently
It isn’t a bad idea to be active on multiple social media platforms as a business. However, approaching every social media platform with the same strategy is often a mistake.
Different social platforms have unique user bases. Additionally, certain kinds of content may perform better on one platform than others. Highly visual content may be better suited for Pinterest, whereas creating polls or interacting with consumers is incredibly easy to do on Twitter or Instagram.
Additionally, businesses should avoid copying their content between every social media account. Consumers should have a reason to follow a brand across multiple mediums, and creating unique, high-value content on each platform is a way to attract more followers.
Don’t Neglect Customer Service
One of the greatest strengths of social media is, of course, the social aspect. Having a direct channel of communication to customers is incredibly valuable for businesses, provided they understand how to utilize it.
Any business page with followers will inevitably receive questions, complaints, and feedback from consumers. Responding to all forms of communication in a timely and respectful manner is essential for growing a strong social media presence. Increase social media likes/shares/views/subscribers and it won’t be long before you see positive results. Consumers are more likely to trust a brand that keeps them informed and provides strong customer service, so don’t neglect this aspect of social media management.
It may take time to build a killer social media presence as a business. However, by following these 6 steps and remembering to value the customer, it is certainly possible to actually see results from social media marketing efforts.