It’s not exactly breaking news that your company should be on social media. It provides direct communication with consumers, and gives your company the opportunity to be more “human.” However, regularly posting on social media alone isn’t unlocking all of the sales and traffic driving potential that these various platforms hold.
The holiday season is usually the busiest period of the year for many small business retailers. The opportunity to capitalize on the holidays in the APAC region has never been greater and is continuing to grow.
Women and shoes – a love affair that knows no bounds. The pain we endure to look good in a pair of heels is enough to make any podiatrist cry. (Or maybe laugh and open another clinic.) According to a 2012 survey by department store Target, Australian women own on average 25 pairs of shoes.
According to the latest report from the National Retail Federation (NRF) Retail sales increased in the month of August but came in at a much slower pace than anticipated.
Need to increase sales? Afraid of missing sales goals, but not really sure how to get consistent traction on them? Last year I had this problem. Every month, or quarter, or even year, I would write down a sales goal. It would end up scribbled in a notebook, and even sometimes entered into the CRM. […]
Proposals have a special place in the mind of many sales people. They are one of the milestones of the sales process and are often the main weapon in the sales armoury. They are the ‘meat of the dinner’.
Following on from the article in the last issue of NZSM, ‘Hiring your next superstar – making the most of the interview and selection process’, …
How many sales efforts do you know of that don’t claim to be about selling “value”? Finding individual sales people or whole companies that don’t boast about offering things like “value added services,” “value selling” or don’t claim to be selling “solutions” is likely to be a fruitless effort. Yet, how many of these sellers […]
If all you business owners reading this were not doing what you are doing, would you be working as an employee for a different company as a Sales Manager? I would probably hazard a guess and say the vast majority of you would not, in fact the thought of having a job title with the […]
We received a cold telephone call at home a couple of weeks ago from a company offering private tuition for children.
Have you ever bought a house? No sooner than you buy the house than the real estate refers you on to an insurance agent. And a lawyer. And assorted services.
Sales Opportunity Qualification is one of the most valuable skills for a professional salesperson to develop.
Whatever your type of business, this time of year is all about Christmas, holidays, the end of one year and the beginning of a new year with a fresh start.
There are a lot of ways that small business owners can encourage repeat business and still offer benefits to their customers. A direct sales business thrives and grows because of referrals from existing customers and the networking done by the business owner.
Most companies these days are familiar with the value of a CRM system in relation to storing relevant client data and details, but there are other functions of CRM that people are less aware of. For example, an effectively functioning CRM system can be used to generate sales and increase staff productivity.
Casually flicking through the latest tech magazines (as you do in this industry) I was struck with one thought – every publication mentions cloud computing at least twice per feature.