Boosting Your Small Business’s Search Ranking
Every small business should strive for a favorable search ranking.
Since popular search engines like Google and Bing have effectively become the modern-day yellow pages, it’s generally safe to assume that most people in need of your services will find you via an online search. However, if search engine optimization (SEO) is largely a foreign concept to you and your team, boosting your search ranking can be tricky.
Small business owners looking for simple and effective ways to impress prominent search engines should heed the following pointers.
Post New Content Consistently
Posting new content consistently can benefit your site in several ways.
For starters, it will provide regular visitors with an incentive to keep checking back. After all, if new content is only posted once in a blue moon, why should people make a point of regularly visiting?
Secondly, upping your content production can prove helpful in boosting your search ranking.
When putting together relevant results, many search engines show favor to sites that are updated consistently. So, if your site’s content updates are few and far between, you’re unlikely to garner a favorable search ranking.
To stay on top of your content commitment, make a point of posting at least one new piece on your website per week.
Blog posts, feature articles, image collections and videos are all relatively easy to produce, can prove conducive to audience engagement and be a boon to your search ranking. If no one on your team has the time or expertise for content creation, consider working with freelance writers, photographers and other creators.
Make Sure Your Site is Optimized for Mobile Devices
Today there’s really no excuse for having a website that lacks mobile optimization.
Over half of all web traffic comes from mobile devices, so it is imperative that your site run as smoothly as possible on smartphones, tablets and other mobile mainstays. All prominent search engines hold mobile optimization highly, so don’t delay working on your mobile site as there’s no reason you shouldn’t do it.
To find out if your mobile site needs work, use Google’s Test My Site or WebPageTest.org. If your website is below par for speed and page experience, it’s time to reach out to an experienced web developer to bring your site’s framework up to snuff.
Utilize Keyword Integration
Plugging search-friendly keywords into your web content can be a great way to attract new visitors and boost your search ranking.
For example, a restaurant located in Milwaukee, WI, may find success with keywords like “great food in Milwaukee” or “best burgers in Wisconsin.”
However, while keyword integration can prove helpful, it’s entirely possible to overdo it. Excessively plugging keywords into your content stands to land you in hot water with both your audience and popular search engines.
Avoid keyword stuffing
For starters, your audience is liable to realize precisely what you’re doing and subsequently stop paying attention to your content. Although engaging in keyword stuffing may help attract new visitors to your site, they’re unlikely to stick around once your scheme becomes apparent.
In addition to diminishing your credibility with your audience, keyword stuffing can draw the ire of prominent search engines.
If search engines are able to ascertain that you’re flagrantly overusing keywords, don’t be surprised to see your site’s ranking plummet. Furthermore, once you’ve gotten dinged for keyword stuffing, regaining a favorable ranking can be quite the challenge.
Work with a Web Marketing Company
If your current search ranking strategy has failed to produce the desired results, consider getting in touch with a seasoned web marketing company.
Ready to use advice
The right company will have ample experience with search engine optimization and be able to provide you with a plethora of practical advice on content creation, link building, Google countdown timer ads and various other avenues of boosting your search ranking.
Whether your small business is targeting a local, national or international audience, you’ll need to step up your search engine game.
In the digital age, most people find new businesses through search engines, so if your website doesn’t command a reasonable search ranking, building brand awareness is liable to prove difficult. So, if you’ve never given much thought to search engine optimization, now would be the time to start.
The good news is that even a slightly more favorable search ranking stands to make scores of prospective customers aware of your enterprise.
In the interest of giving your ranking a much-needed boost, put the measures discussed above to good use. 🙂
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