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Why Selling Shares In Your Business Can Be A Good Move

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sharing shares in your company

Seasoned entrepreneurs and business owners create or buy businesses knowing how and when they will exit with a profit.

Therefore, starting out with the end in sight dictates when the timing will be ideal to sell and exit once and for all, but also where the business is going and how it will get there.

Selling shares along the way can return funds, repay debt, secure resources, and create a win-win for the existing and eventual owners. In this article, we look deeper into reasons for partial sell-off with stock shares.

Why Sell Shares In Your Business?

Business owners take all the risk upfront when they get involved with a new company. Purchasing or growing an enterprise from the ground up requires a lot of capital, and this loan needs to be paid back. The initial injection of cash and any further contributions required are recorded as debts, and there is usually a plan for returning the funds to the owner.

Selling shares in the business can be the best way forward for sole ownership entities. This is a way for owners to gradually relinquish full ownership, and if the share offering is gradual in time, the business is transitioned over to the majority shareholders.

Trigger points

Many trigger points prompt the sale of an ownership interest in a business, including:

Not only will the company owners have some ‘skin in the game’ investing their own money, but the company will have other loans, too.

Companies borrow funds to invest in their growth, research and development, new products or services, staff hire, real estate and marketing, etc. Successful businesses need a lot of capital to take advantage of the improved purchasing power, secure resources, keep staff, compete, and remain relevant to their customers.

Types of Business Loans

The loans can be a mix of secured and unsecured finance, including:

  • Term loans
  • Credit cards
  • Lines of credit
  • Invoice factoring and finance
  • Hire purchase
  • Purchase order funding

There are many more ways to borrow money, and it’s not only struggling enterprises that ask for investment. Most businesses use external providers for loans and secure funding, even when the company is doing well.

In fact, this is the time for a business to borrow when they can make healthy sales, revenue, and profit and have cash in the bank.

All loans need to be repaid, so with growth comes increased value, and a strategy to sell company stock is an option to cash in on the business’s success.

Partial Release

Selling a percentage of the business is a good move for owners not ready to exit. As mentioned, it can also be a transition to new ownership and help the company grow or move in a new direction.

Employees with a vested interest in the company they work for are also less likely to leave or be tempted by a better offer of employment from a competitor.

An injection of cash flow can be directed to marketing and sales to broaden customer reach in markets where the business is unproven.

Selling shares in your business can be orchestrated more than once, too.


Keen business owners and entrepreneurs may start with full ownership of a small pie, but their goal from the outset is to have a much bigger pie to sell off partially or as a whole.

Selling shares in the business can be a profitable strategy for securing and growing the business until it’s time to exit it for good.