Starting your own business conjures up mixed feelings. On one hand, it’s really exciting and you can not help but believe “the sky’s the limit”. However, if your business is in a category where there is a lot of competition, then getting found and sales underway is a daunting prospect.
There is the thought that to be number one in your category you need to create a new category i.e. choose products to sell that have very little or no competitors (very hard to find). Therefore before you jump in feet first consider your product or services line carefully as well as the costs to bring it to market.
What we do know is online businesses are less expensive and the audience come from just about anywhere. Your business has fewer barriers to entry when it’s online. Especially in this day and age, when everything and anything you need can be easily accessed through your phone, devices and computer.
Choose Your Product Wisely
With everyone almost going online to sell and promote their business, it is possible that you are not the only one who could offer such products to the market. However, there is always a place for your business in the field if you believe in yourself and the value you can provide to your customers.
Before choosing what product you want to serve as the face of your business, you can first ask yourself: “Does it go with the trend today? Does it solve the current situation?” If your answer is yes, perhaps it’s a signal to launch your product for the world to see.
Remember, your product will represent you as an entrepreneur. Make sure that even you would want to buy it for yourself.
Taking Good Photos of Your Product
Now that you’ve decided what to sell, it’s time to build your brand name and begin with how to market your product out there. Taking good photos is an excellent place to start.
If you have available funds, it might be worth paying for a photographer to take good photos of your product. However, if you do not have that enough money to spend, then maybe you can do the photoshoot yourself.
Investing in a nice camera, or even using your iPhone for taking photos can do the magic. There are many tutorials online that teach the basics of photography. Good lighting and area, even in the confines of your home, can make an excellent studio for shooting for your product.
Now it’s time to launch your business online. You can start with your own social media accounts and utilize your posts to start advertising and promoting your product.
Managing your reputation and online presence is also crucial for your online business to take off. There are reputation management tools out in the market that can help you leverage your product. Several of these tools can provide you with an impressive online presence, which is an absolute must-have if you want to thrive online.
In making posts about what you are selling, caption writing is essential. Make it as interesting and genuine as you can. Setting the right intention will also help convey what you want to say to your followers: “Buy from me!”
You can also tap what this generation calls “influencers” to promote your brand. Even your local ones can significantly help in making noise for your business. These are people who get to have a steady following on social media such as Facebook, Twitter, Instagram, etc.,.
Sell It at a Marketable Price
As a start-up business, of course, your online business’s main objective is to first generate sales to pay for expenses, then in time the focus of the owners is for their business to make a profit. Nevertheless, taking it one step at a time is important as you need to invest firstly in your business reputation and to let people try your product.
A price that would either be too low for you to seem like you’re giving away your merchandise for free or one that is too high that will turn off your future customers should be considered. Perhaps doing a survey, even with your close friends and family, can help determine what a reasonable starting price for you is.
Be Open to Feedback
Feedbacks are very important and can also be used as a promotional tool for your business. Make sure to collect all your customers’ reviews and feedback so you can also post it either on your personal profile or your business page if you already have made one.
One client = different reach. Word of mouth is considered as a powerful marketing strategy, and it is important to get people talking and raving about your product. Don’t forget to also ask your customers to tag you in their posts. Of course, to achieve a healthy relationship with your customers, you also have to have a phone system for small businesses. Every business starts out small, but don’t miss using this big tool for your business.
A phone system ensures that everyone within the company is communicating effectively. Not only that, having an open channel for communication makes it easier for potential clients, and customers to reach out to you.
Your business visibility online will greatly depend on how consistent you are in posting and promoting your product. You cannot expect to have customers if they don’t even know what your business can offer.
When people appreciate your product and share it through their social media, it could create a domino effect where it could be shared from one person to another. Make sure that your online presence is known and felt, so when your customers refer to their friends or loved ones, they can always pinpoint your business as you’ve already built your brand.
Given all these points, the most important thing to remember is that your business can only take off if you, as the owner and proprietor, believe in it. You are in control of whether your brand will flourish or not. All it takes is one big step forward for you to build the business you dream of.