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4 Quick Marketing Tips for Local Businesses

The bad news may be that you don’t have the extensive marketing dollars that big-box competitors do, but the good news is that a successful marketing campaign can cost you less than you think because consumers are already primed to choose a local business first. Vast, impersonal conglomerates turn off local consumers so take advantage by properly promoting your superior customer service and quality.

busnessfinanceThe bad news may be that you don’t have the extensive marketing dollars that big-box competitors do, but the good news is that a successful marketing campaign can cost you less than you think because consumers are already primed to choose a local business first. Vast, impersonal conglomerates turn off local consumers so take advantage by properly promoting your superior customer service and quality.

Believe it or not, 61% of consumers would happily pay higher prices to small businesses for the same goods and services. What’s more important to them is high quality, personal customer service and supporting the community. Knowing this, you don’t have to worry as much about cutting prices to remain competitive with big brands. Instead, your marketing campaign should focus on creating a relationship with your community using a few simple strategies.

1. Local Advertising

As a local business, targeting your audience is the key. Know your customer, and know where they spend their time in the local community. Figure out where the locals get their news, and specifically what sources your customers use. Some ideas to get you started are:

  • Local papers and trade magazines– advertising space in local papers is a great way to support your communicate and promote your business. You may also try to convince local publications to write a story about you.
  • Radio– Remember to target your audience by advertising on stations they listen to.
  • Billboards– Busy commuter highways and popular commercial districts are perfect for billboard advertising.
  • Local Listings– Make sure you’re in all your city’s major listings for similar businesses. You don’t want to be left out when someone is comparing companies.

2. Social Media

No matter what kind of business you have Facebook, Twitter, LinkedIn and Instagram should be part of your marketing strategy.

Not only are these free, open platforms to advertise on, they provide your company a unique opportunity to communicate and relate with your customers. Once you have a well designed set of social media accounts, remember to advertise it somewhere, like on receipts. Many businesses add incentives to support them on social media, like a coupon.

Once you have social media followers, you can use your posts to promote, announce events, and engage in open dialogue with your customers about what they love, and what they’d like to see change.

3. Email Marketing

As a local business you can collect contact information from your customers in a number of ways, but how can you best use it to your advantage? Once you have someone’s email and their permission to be part of your subscription, the opportunity for email marketing begins.

Email marketing campaigns are based on the promotional and informational emails you send to customers, as well as fun emails like Thank-Yous and Birthday Wishes. Like social media, email marketing attempts to engage the customer with quality content to build a relationship of trust and loyalty.

According to a study in 2014, email marketing provides an average return per $1 of $44.25. Additionally, customers who have received email marketing spend 138% more than other customers. With numbers like those, you can’t afford NOT to invest in email marketing.

To automate the process of sending thousands of emails a month, businesses use email marketing software which allows you to easily create beautifully designed emails you can integrate with social media, Paypal, your own landing page and more. They provide you with form-builders so you can continue collecting subscribers and information about your customers, keeping you one step ahead.

4. Online Accessibility

Being on social media and having an email marketing campaign are great when you already have a customer base, but in order to build one you have to be immediately accessible on multiple online platforms. What does that mean?

  • Join Google+ Local, Yelp, LocalTabs and BookMyCity. Do research to determine industry-specific searches that exist for your business, and sign up! These are just like paper-directories.
  • Consider CPC ads, or Cost Per Click. You pay every time someone clicks your link, so you only pay for what you get in return!
  • Make sure your website is Search Engine Optimized.

Be Creative

Remember, people want to support your local business because it reflects the community and provides personal service. Make your marketing fun and creative, using the local flair your customers want.

BusinessBlogs is the popular online Hub for quality business articles. We publish unique articles and share them with our social followers.

Marketing

Small Biz, Big Name: The 5 Most Effective Marketing Strategies for Small Businesses in 2019

marketing statistics

Running a local business is tough. So tough, in fact, that 50% of small businesses fail within five years of startup.

With such a competitive marketplace and with so many challenges, it has never been a better time to think about your marketing strategy.

Having effective marketing strategies will help your business stand out from the crowd and set you ahead of your competitors.

However, marketing techniques change all the time, and it’s possible there are new techniques that could help your business reach out to even more customers. So, check out these effective marketing strategies to make sure your business stays ahead in 2019.

1. Facebook Ads

If your small business does not advertise on Facebook, you should reconsider. In fact, two million businesses advertise on Facebook, so there must be something in it!

Facebook ads are an inexpensive way to reach a wide audience. They also have the added bonus of targeting to your chosen audience demographics and location.

Creating a Facebook ad is also pretty quick and easy and does not require specific skills. All you have to do is create a regular Facebook post with images or video to upload, and away you go.

2. Instagram Stories

Instagram marketing is a great way for small businesses to showcase their products and services. Your business may already be using it as a social media tool, but Instagram is always adding features that you might not be aware of.

Instagram stories are a particularly good way of taking your customers “behind the scenes” of your business and building up a real rapport with your followers.

There are lots of fun features in the stories platform that can make your posts really eye-catching, and it is a great way to live-blog events and product launches.

3. Video Marketing

By 2020 video will account for 79% of all internet traffic. So if your business does not have video marketing strategies, you could be missing out.

YouTube is an excellent platform for product demonstrations, “how to” videos, and even holding Q&A sessions. They can increase brand awareness, and help customers get to know the story behind your business.

4. Email Marketing

Using emails for marketing is not a new idea. However, if you have been using the same old templates for a while, it could be time for your small business to upgrade its email marketing strategy.

Modernize your email content can be a really effective marketing strategy, and demonstrate to your customers that you are a forward-thinking business.

Keep the written content short and snappy, and always include images and videos.

5. Optimize For Mobile

People spend a lot of time looking at their phones. If your small business website is not optimized for mobile, you are putting yourself at an immediate disadvantage.

Always double check all pages of your website to make sure they look as good as they can on all devices. Make sure that your site loads quickly too, as users are less likely to hang around waiting for it if they are on a mobile device.

Tips On Effective Marketing Strategies And So Much More

So those are five tips on effective marketing strategies for small businesses in 2019.

If you found this useful, then why not check out some more of our marketing guides right here.

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Marketing

Things to Consider Before Measuring Digital ROI

talking marketing strategy

Not too sure where to get started when measuring ROI? You’re in the right place.

Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy.

Or you could focus on hard metrics, like spend and revenue. Both hard and soft metrics feed into calculating digital ROI. This confusion often leads to businesses all over the world outsourcing their digital workloads to a digital marketing agency.

First of all, lets lay out some of the types of key performance indicators that can help you determine your ROI –

  • Overall digital performance: Traffic, sales leads and user reach.
  • Channel: social media platforms, search engines, websites
  • Performance based on source: Pay-per-click, sales emails, direct website traffic and organic search.
  • Performance based on digital campaign: Conversion rates, lead generation and click-throughs to your website.

Once you have decided which key performance indicators are the most applicable to you and your business, you can then start to measure them to determine your ROI. However, do be aware that measuring ROI does have some disadvantages. It all depends on what type of business you are and what constitutes the return. At the same time, it also depends on what the original investment was. Your company need to determine and agree on both of these factors before measuring ROI.

6 Metrics to Help You Determine Your ROI

Once you gain an understanding of what your ROI objectives are, you need to consider the following metrics, and these are what will ultimately help you determine whether a campaign has been successful or not.

Cost Per Lead. This is the amount that you spend on a campaign which is then divided by the number of new leads you get.

Cost Per Acquisition. This is very similar to cost per lead. The difference is that its an actual transaction.

Click-Through Rate. This metric depends on whether a customer clicks through to your website as a result of digital marketing activity. When calculating click-through rates, make sure that the clicks are directly linked to the campaign you are running. For example, if you are running a paid campaign on Facebook, then any clicks you get from Twitter do not apply to the ROI.

Unique Monthly Visitors. This metric will tell you how visitors are coming to your website every month. However, do be aware that this is a very broad metric to measure and needs more investigating to determine which visitors are a direct result of a marketing campaign. Our tip would be to segment this metric by “paid, organic and social.”

Understand Your Customers and Their Consumer Habits

With digital marketing, it’s important to recognise the fact that not all customers can be regarded as equal. This is because not all of them will return to spend money with your business on a regular basis. On the flipside of that, some will consume a lot more of your digital marketing efforts but never convert into a paying customer. With this being said, marketing teams need to understand that it’s not about the number of online users reached, but the type of user reached.

For example, you need to consider what a customer’s transaction value is. You need to identify if they are spending money with you for smaller purchases on an ad-hoc basis or you’ve have found that they are a consistent buyer and have a loyal relationship with your business. There is another factor that can be taken into consideration and that can be the number of years that a customer has been using your business for. By looking at this will allow you to determine their loyalty.

The best course of action for your digital marketing efforts would be to identify who your most profitable customers are, and where they are coming from in terms of your digital marketing efforts. Did they see a social media post? Or, did they receive a product newsletter from you via email? Returning customers are the ones to have the most positive impact on your business, resulting in repeat transactions and higher profits.

Know Where You Are Spending Your Money

If your digital marketing campaign has been strategically planned and implemented in the right way by creating achievable objectives, then this can be a great way to generate promising results and provide you with data to support any future campaigns. Failing to keep track of how much money has been invested in a digital campaign will cause you nothing but problems and your ROI calculations will be wrong.

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Marketing

Building An Anthill: How to Market Your Pest Control Business

person spraying

In today’s internet-driven world, marketing your small business yourself is easier than ever before. Which, is something that is especially true if you know what you’re doing.

People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always be in demand.

And, because you know that your customers are already around, the only thing you must worry about is letting them know how to find you.

So, how do you spread the work and track down new customers?

Here’s everything you need to know about marketing your pest control business.

Create a Website

As we said before, the internet is the most powerful tool available to small business owners nowadays. And, the easiest way to take advantage of it is by creating a website.

A website will allow customers and clients to get a taste of the services you have to offer, get an idea of how much you charge, and get in contact with you.

While getting any old website up is a good first step, you may want to check out a few other pest control company’s sites to get an idea of what you should include.

Check Your Local Listings

Phone books are officially antiquated. These days, if you want to track down a specific service in your area, you turn to something like Google Maps.

If you’ve been open for a while, there’s a good chance you already have an online listing. But that doesn’t mean you’re in control of the information on it.

You need to claim all your online listings and make sure they include up-to-date contact information and a link to your company’s website.

Start a Blog

Once you have your website up and running, you’ll need to start generating a little traffic to it. And, one of the most surefire ways to help give your site the SEO boost it may need is by publishing content on it regularly.

A blog will give you an easy way to keep your site’s search engine rankings high. While also educating potential clients on pest control issues they may be having.

For example, by publishing an article on what bed bug bites look like, you could alert a new customer to bed bugs in their home and inspire them to hire you.

Get Social

Having a website is an excellent start. But, one of the best ways to build an online presence and track down new customers is setting your business up with a few social media accounts.

Social media can put you in direct contact with your current and potential customers. It also allows you to keep customers up to date on any special deals your offering.

By keeping up with your social media, you can also use it to take control of your online reputation.

Marketing Your Pest Control Business

The internet can make marketing your company a breeze, but only if you know how to harness it. By following these tips, you’ll be able to market your pest control business and find dozens of new clients in no time.

Are you looking for a few more tips and tricks to help you take your business to the next level? We can help.

We have dozens of articles to help you start a new business or help you grow your existing company. Check them out today.

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